Sukkhi, one of the leading curators of high quality fashion jewellery in India, announced the launch of its new store in Mumbai at the bustling fashion street of Dadar. Understanding the growing demand for fashion jewellery in the country, the brand’s 4th retail outlet in Mumbai is an extension of its vision of being a strong force in the category of fashion jewellery market in India. The store opening is part of a larger plan by Sukkhi to establish 100 retail touchpoints over the next 18-24 months.

Bhavesh Navlakha, founder and CEO of Sukkhi, said, “Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold yet have a distinct flair for fashion jewellery.” He also shared that the brand is steadily working towards growing its offline presence through a phased retail rollout.

Blending Indian craftsmanship with modern design, Sukkhi’s exclusive brand outlet offers a carefully curated jewellery collection. It features necklaces, chokers, rings, and 925 silver pieces. The selection includes pieces from Pissara, Studio Sukkhi, Scintillare, and the newly launched Ayles collection. Together, they cover everything from everyday wear to festive and wedding jewellery.

Founded in 2012 by Bhavesh Navlakha, Sukkhi started with the vision to provide high-quality multi-category jewellery for every occasion by establishing itself as a digital-first brand. Today, the brand is one of the top sellers on platforms like Nykaa, Ajio, Myntra, Flipkart, Amazon, and Naaptol, etc., making it one of the most sought after brands when it comes to fashion jewellery for all seasons and reasons.

This retail expansion is perfectly timed to capitalize on the booming Indian fashion jewellery market, which is witnessing remarkable growth according to a recent Techavio report. The surge is fueled primarily by Millennial women aged 26 to 41, dynamic professionals with active social calendars and increasing disposable incomes. This group regularly seeks out versatile and affordable accessories to effortlessly elevate their looks for various occasions. As grooming standards evolve and the demand for stylish yet budget-friendly jewellery rises, costume pieces have become an essential part of everyday wardrobes. Sukkhi’s ongoing offline rollout is in line with this evolving consumer demand and reflects the brand’s focus on improving accessibility and visibility in key markets.

With four stores already operational in Mumbai, Sukkhi’s retail strategy is taking shape as a natural extension of its strong digital presence. The brand plans to continue this momentum with a structured retail expansion across other cities as well.

Solitario Diamonds, the fast-growing lab-grown diamond jewellery brand, has officially entered the Delhi market with the launch of its boutique store at South Extension. Spanning 300 sq. ft., the new outlet is located on the first floor of the iconic Study by Janak and features a carefully curated selection of high-carat statement solitaires.

“Delhi has always been a key market for us; not just because of its scale, but because of its deep appreciation for luxury, design, and individuality. The city’s consumers are discerning and bold, which aligns perfectly with Solitario’s philosophy. Partnering with Study by Janak felt instinctive, as it allows us to integrate our modern, conscious jewellery into a space that already defines elegance and fashion-forward living,” said Ricky Vasandani, CEO & Co-Founder at Solitario.

The store has already begun attracting strong footfall, with an average of 50 weekly visitors expected to grow further, bolstered by influencer engagement and positive word-of-mouth following the launch.

Founded in 2022 by Ricky Vasandani and actor-entrepreneur Vivek Oberoi, Solitario Diamonds is quickly emerging as a leader in the new-age luxury diamond space, with a growing footprint across India and six international markets, including Dubai, Malaysia, and Spain.

VBJ Since 1900, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its six-week long ‘Extravagant Aadi’ festival campaign from 11^th July to 17^th August 2025. As part of this festive initiative, VBJ Since 1900 is offering exclusive Aadi discounts across all its categories – Gold, Diamond, Silver, Solitaire, Platinum and Precious Stone jewellery.

VBJ Since 1900 takes immense pride in being the makers of the historic Sengol, a sacred symbol of India’s democratic journey. Rediscovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This significant discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair—marking the brand’s deep connection to India’s rich cultural and national heritage. Carrying forward this spirit of tradition, with the extravagant Aadi campaign, VBJ Since 1900 is offering customers 20% off on making charges and VA for gold, diamond, silver, platinum and precious stone jewellery; 10% off on silver jewellery and 3–5% off on solitaire diamonds. These offers are valid at VBJ’s showrooms in Anna Salai, Anna Nagar and also in their Dallas, Frisco (USA).

Speaking about the occasion, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Aadi is a sacred time of worship, prosperity and devotion. At VBJ Since 1900, we celebrate this spirit with exquisite designs and collections that blend legacy with innovation. Patrons can experience the joy of owning beautifully handcrafted jewellery.” Adding to this, Jithendra Vummidi, Managing Partner, VBJ Since 1900, shared, “VBJ has long stood for trust and tradition. Through our Extravagant Aadi campaign, we aim to reach out to a wider audience. Our customers can also benefit from our customisation options, quick delivery timelines, and the assurance of quality that comes with every VBJ piece.”

Customers are invited to visit early to explore the widest festive selection and take-home jewellery that celebrates both tradition and personal milestones.