National News
CaratLane reignites the spirit of self-celebration—encouraging women to join the #WearYourWins movement
A TATA Product, India’s leading omni-channel jewellery brand, reignited the spirit of its evocative movement #WearYourWins—just ahead of International Women’s Day. Building on the momentum of its widely acclaimed campaign, the brand is once again championing the power of self-recognition. It seeks to remind women of their forgotten wins—the deeply personal yet often overlooked victories that define their journeys. To reinforce this message, CaratLane conducted its first-ever social experiment featuring three inspiring women—Gul, a teacher; Neha, a single mother, actor, and RJ; and Tarannum, a single mother and entrepreneur.
It explored how women fail to acknowledge their own achievements, not recognising their own worth. Initially hesitant due to self-doubt, their perspectives shifted when their loved ones reminded them how their accomplishments had impacted them and the world around them. This powerful moment reinforced the #WearYourWins message—every win, big or small, deserves recognition. To reach out to and inspire more women, CaratLane collaborated with renowned artists from UnErase Poetry, including Priya Malik and Sainee Raj, thus amplifying the message through compelling storytelling. Shaifali Gautam, CMO – CaratLane, said, “Women often downplay their wins—only 30% of women celebrate their wins. That insight was too powerful to ignore!
With #WearYourWins, we want to create a cultural shift, redefining self-celebration by encouraging women to honour their victories with jewellery. In the larger picture, this effort even aligns with our brand motto of Khul Ke Karo Express, helping women express their wins by rewarding themselves.” As a special gesture to encourage women to celebrate themselves, CaratLane is offering a FLAT 10% OFF on over 3000 stunning diamond designs from 7th to 9th March. Whether it’s a milestone achieved or a personal triumph embraced, the brand’s everyday diamond jewellery serves as the perfect reminder to cherish and #WearYourWins with pride.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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