CaratLane – A Tata Product, India’s leading omni-channel jewellery brand, has announced the appointment of Dhaval Raja as its Chief Sales Officer (CSO). In this role, Dhaval will lead the company’s sales function across channels and markets, driving business growth, retail excellence, customer experience transformation, and network expansion as CaratLane continues to strengthen its omni-channel presence across India.

Dhaval brings extensive experience in sales leadership, business expansion, and retail operations, having worked across leading consumer-facing organisations. Prior to joining CaratLane, he served as Chief Sales & Business Officer at Senco Gold & Diamonds, where he led the retail, online, corporate, and digital business verticals. During his tenure, the company witnessed significant transformation, expanding from a strong regional player into a nationally recognised jewellery brand while achieving rapid retail growth and a successful public listing.

Speaking on his appointment, Dhaval Raja, Chief Sales Officer, CaratLane, said:

“CaratLane has built a strong reputation for redefining the jewellery-buying experience through innovation, accessibility, and a customer-first approach. I look forward to working closely with the leadership team to strengthen sales excellence, expand our retail footprint, enhance customer experiences, and contribute to the brand’s next phase of growth.”

At CaratLane, Dhaval will be responsible for driving sales growth, accelerating new store expansion, strengthening retail execution, and leading customer experience transformation initiatives across the network. He will work closely with the leadership team to align sales strategy with the company’s long-term growth ambitions, while enhancing productivity and delivering consistent business performance across channels.

Over the course of his career, Dhaval has held leadership roles at Raymond Ltd., Raymond Apparel Ltd., and Aditya Birla Fashion & Retail Ltd., where he built expertise across sales, commercial strategy, channel management, and business operations. He has worked closely with cross-functional teams to drive market expansion, improve productivity, and build scalable operating structures that support sustainable business growth.

Known for his structured leadership style and strong execution orientation, Dhaval brings a sharp focus on building accountable, high-performing teams and fostering collaboration across functions. His ability to combine commercial insight with operational discipline has enabled organisations to scale efficiently while maintaining consistency in execution.