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  Augmont Unveils Akoirah: Bringing to you modern lab-grown diamond jewellery 

India’s largest gold player expands into lab-grown diamonds, setting new standards in trust, sustainability, and accessibility

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Augmont, India’s largest fully integrated gold player, proudly announces its strategic expansion into the Lab-Grown Diamond (LGD) market with the launch of Akoirah. Rooted in Augmont’s legacy of trust, purity, and innovation, Akoirah is set to revolutionize fine jewellery by making diamonds more ethical, sustainable, and accessible than ever before. Calling it Love-Grown Diamonds, the brand is deeply committed to responsible sourcing and technological excellence, and will lead the charge in redefining luxury jewellery for the Indian market. 

Lab-Grown Diamonds are transforming the jewellery industry, offering a brilliant, sustainable alternative to mined diamonds. The global LGD market is projected to reach $1.2 billion by 2033, yet there remains a lack of trusted players in India—a gap that Augmont is poised to fill. 

Discussing their entry into the lab-grown diamond market, Ketan Kothari, Director, Augmont, said “Augmont’s vision is very clear – we want to be the leading lab-grown diamond jewellery brand in India. LGD is the future for a nation like India where jewellery has many meanings – aspirations, emotions and culture. The penetration of mined diamond jewelry in India is less than 5% whereas 95% consumers want to own diamonds. Mined diamonds have given negative returns and hence they are not an investment for Indian consumers, who are the smartest when it comes to value investments. Large jewellery chains are in a dilemma to enter this space because of the fact that they have been selling mined diamond jewelry for years and it will be a hard sell for the consumers. Other brands that have entered the space are largely start-ups which have to build trust and credibility which takes years. Augmont’s foray into jewellery could not be better timed. Customers trust us for the transparency, innovation and the fact that we always offer buyback for all our gold products and now LGD jewelry too!”

With Augmont’s unmatched credibility, technological expertise, and pricing, Akoirah will set new standards in this space. “The math is simple – whatever money that you save in terms of the difference between mined diamonds and LGDs, invest the same in gold. The appreciation in gold prices will more than make up for the investments in LGD even if for argument’s sake, LGD prices don’t increase! Added to that, you get better designs and quality. We are bringing the same commitment to purity, value, and excellence that has defined Augmont’s gold legacy into the world of fine diamond jewellery” adds Ketan. 

At the heart of Akoirah lies a vision to make fine jewellery with a design-focus infused with modern sensibilities. Namita Kothari, Founder of Akoirah, shared her passion for this, stating, “Akoirah is all about making Love-Grown Diamonds attainable for all. We believe that fine jewellery should be both aspirational and accessible. Through innovative craftsmanship, and unbeatable gold rates, we are crafting jewellery that is not just beautiful, but meaningful.”

As a pioneer in gold pricing, purity, and recycling Augmont brings its expertise into the Love-Grown Diamond segment. Akoirah jewellery will feature 100% pure recycled gold and responsibly sourced Love-Grown Diamonds, ensuring consumers make a sustainable choice without compromising on brilliance or quality. And, with Augmont’s tech-first approach, Akoirah will leverage advanced technology to deliver certified, high-quality diamonds at the best prices. The brand’s strategic expansion into this space underscores the growing consumer demand for ethical, sustainable, and affordable diamond jewellery. With exceptional craftsmanship and a diverse range of meticulously designed pieces, Akoirah offers fine jewellery that caters to every taste and occasion. Additionally, the brand promises to provide 100% exchange and buyback value to customers, offering an added layer of trust and security.

Together Augmont and Akoirah are set to redefine the jewellery-buying experience with an omni-channel brand strategy, leveraging Augmont’s existing base of 4 crore+ digital gold consumers. With their range starting from 5K, Akoirah will cater to a diverse customer base across the country. From a seamless online shopping experience to a robust offline presence, the brand plans to expand to 100 stores across India , ensuring customers nationwide can access fine diamond jewellery backed by Augmont’s legacy of trust and value. 

With Akoirah, Augmont is not just launching a brand—it is shaping the future of luxury. Love-Grown Diamonds are here to stay, and with Augmont’s industry-leading expertise, consumers can now embrace ethical brilliance with confidence.

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Natural Diamond Council Celebrates Legacy of Canadian Diamonds at Exclusive London Event with Lily James

Event at Canada House Highlights the Ethical Sourcing, Cultural Significance, and Global Impact of Canada’s Natural Diamonds

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On March 19, 2025, the Natural Diamond Council (NDC), in collaboration with the High Commission of Canada in the UK and the Government of the Northwest Territories, hosted the prestigious “Diamonds, A Canadian Love Story” event at Canada House, Trafalgar Square, London. This exclusive gathering showcased the ethical sourcing, cultural heritage, and global influence of Canada’s natural diamonds, with a special focus on their positive impact on Indigenous communities and the fine jewellery industry.

Canada is renowned as one of the world’s leading sources of ethically mined diamonds, and the event celebrated the country’s commitment to responsible practices in the diamond industry. Key figures in the sector gathered to discuss the role of Canadian diamonds in the future of luxury jewellery.

A highlight of the evening was an insightful panel discussion moderated by Bronwyn Cosgrave, celebrated author and producer. The panel featured Lily James, Emmy-nominated actress and Global Ambassador for the Natural Diamond Council; Kateri Rose Lynn, Councillor of Dettah – Yellowknives Dene First Nation and representative of Diamond de Canada; Paul Gruner, CEO of Tłı̨chǫ Investment Corporation; and Jody Wainwright, Managing Director at Boodles. The discussion explored the rich legacy of Canadian diamonds, their ethical mining practices, and their cultural importance to Indigenous communities.

Attendees were also treated to an immersive exhibition featuring stunning collections from prestigious jewellery brands such as Dries Criel, Almod Diamonds, Boodles, Lands Collection by Diamonds of Canada, Misfit Diamonds, Gemporia, HRA Group, Diacore, and Canada’s winners of the Shining Light Awards by De Beers Group. These brands showcased the artistry and craftsmanship of Canadian diamonds, emphasizing their journey from the Earth to luxurious fine jewellery.

“Canadian diamonds are a true testament to ethical luxury, built on transparency and unmatched craftsmanship,” said David Kellie, CEO of the Natural Diamond Council. The event successfully brought together industry leaders, designers, and diamond enthusiasts for a meaningful conversation about the future of natural diamonds in the realm of responsible luxury.

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Lucapa Secures Majority Stake in Angola’s Lulo Mine

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Lucapa Diamond Company, an Australian Securities Exchange (ASX)-listed diamond miner, has finalized its mineral investment contract (MIC) for the Lulo joint venture (JV) in Angola, increasing its stake in the project to 51%. The contract is now awaiting formal signature by the Angolan Ministry of Mineral Resources and Petroleum.

The Lulo JV, which focuses on exploring kimberlites at the Lulo concession, has seen Lucapa raise its ownership from 39% to a majority share. The contract finalization followed a three-day meeting in Angola, where Lucapa, along with JV partners Endiama, Rosas & Petalas, agreed on the remaining details.

Lucapa’s Managing Director and CEO, Alex Kidman, commented on the development, stating: “Securing a majority stake in the Lulo exploration JV is a critical milestone for Lucapa, as it will provide us with an increased share of any exploration success. The finalization of the MIC is something our shareholders have long awaited. This progress highlights Angola’s commitment to Lucapa and to the Lulo project, one of the most prominent diamond ventures in the country. We’re excited to continue working with our partners to uncover the source of Lulo’s extraordinary diamonds.”

Currently, the kimberlite bulk sampling program is underway at the Lulo concession, with stockpiling of samples from L130/01. Additional samples are being prepared from promising sites, including L349, L137, and L130.

Earlier in May 2024, Lucapa Diamond announced plans to divest a 70% interest in its Mothae diamond mine in Lesotho.

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IGI reports a 17 % increase in revenue for 2024; 29 % growth in profit

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The International Gemological Institute (IGI), a leading grading company in the lab-grown diamond market, has reported record financial performance for the calendar year (CY) 2024. The company achieved a 17% increase in revenue and a remarkable 29% growth in profit, driven largely by its dominant 65% share of the global lab-grown diamond grading market.

  • Revenue: $120.8 million (INR 10.53 billion), marking a 17% increase compared to the previous year.
  • Profit After Tax: $49 million (INR 4.27 billion), reflecting a substantial 29% year-over-year growth.
  • Market Share: IGI continues to dominate the lab-grown diamond grading market with a 65% global share.

IGI’s strong financial performance has been supported by its market leadership and strategic business decisions. The company went public in December 2023 with an initial public offering (IPO) that valued IGI at $3.5 billion. This marked a significant valuation jump from its $570 million acquisition price when Blackstone, the world’s largest alternative asset manager, took ownership in May 2023.

Eashwar Iyer, IGI’s Global Chief Financial Officer (CFO), emphasized the company’s operational strength and strategic execution, attributing the record revenue and profit growth to IGI’s ability to capitalize on market opportunities and strengthen its competitive position.

IGI’s robust financial performance underscores the expanding demand for lab-grown diamonds and the growing importance of reliable certification in the industry. The company’s continued leadership in this segment reinforces its credibility and positions it for sustained growth in the future.

IGI’s record-breaking financial results in 2024 highlight its dominant market position, successful strategic initiatives, and ability to drive profitability. With a strong financial foundation and continued expansion, IGI remains at the forefront of the lab-grown diamond grading industry, setting benchmarks for excellence and growth.

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