BrandBuzz
CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna
Celebrate with India’s most generous festive offer – a free 0.5g 22KT gold coin on every ₹30,000 purchase

Akshaya Tritiya, one of India’s most auspicious festivals, marks a time of prosperity, new beginnings, and timeless traditions—especially when it comes to buying gold. This year, CaratLane – A TATA Product and India’s leading omnichannel jewellery brand—is making the celebration even more special with the launch of its latest celestial-inspired collections: Sol and Luna.
Drawing inspiration from the sun and the moon, these exquisite new lines blend symbolism, craftsmanship, and everyday elegance. Their arrival aligns perfectly with the spirit of Akshaya Tritiya and the regional New Year festivities across India—making it the perfect time to embrace fresh beginnings wrapped in brilliance.

Speaking on the launch, Saumen Bhaumik, CEO & MD – CaratLane, shared: “Akshaya Tritiya is one of the most auspicious times of the year—when customers actively seek to buy gold. With Sol and Luna, we’ve launched collections that honour this sentiment while catering to the growing demand for design-led, meaningful jewellery that’s wearable beyond the festive season. We remain committed to making beautiful jewellery more accessible—with exciting offers, faster delivery, and inspiring designs. This festive season, we’re also giving away a free 0.5g gold coin on every ₹30,000 spent—making Akshaya Tritiya even more special.”
Sol, crafted in 18KT yellow gold and special-cut yellow gemstones, channels the golden hues of sunrise—a radiant symbol of new beginnings. Luna, featuring delicate diamond-studded designs in 18KT gold, captures the moon’s serene yet powerful essence, symbolizing transformation and grace.
CaratLane has rolled out an extensive campaign to spotlight Sol & Luna—including high-impact OOH ads, a high-visibility IPL partnership on Star Sports HD and JioHotstar.
With prices starting at just ₹20,000, the collections are available online, via Try-at-Home, and across CaratLane’s 310+ stores.

Akshaya Tritiya Celebrations taken a notch higher with India’s Most Delightful Jewellery Offer: This festive season, CaratLane is offering customers one of the most rewarding jewellery offers in the country. On every ₹30,000 purchase, shoppers receive a free 0.5g 22KT gold coin — and the rewards scale as you shop more.
Here’s how it gets even better:
- ₹15,000–₹30,000: Free 10g silver coin
- ₹30,000–₹60,000: Free 0.5g 22KT gold coin
- ₹60,000–₹90,000: 2 free 0.5g gold coins
- Every additional ₹30,000: Another 0.5g gold coin added!
This limited-time offer is valid on all studded and preset jewellery purchases. For online orders, coins will be shipped after the jewellery has been delivered.
And because CaratLane knows that festivities wait for no one, it is also offering 6-hour home delivery on Sol & Luna pieces when ordered via the CaratLane app or website—ensuring your sparkle arrives right on time.

BrandBuzz
Bhima Unveils Celant Jewellery: A New Era of Everyday Elegance
New 18K Lightweight Designer Brand Launches in Trivandrum, Blending Style, Comfort, and Ethical Luxury

Bhima Jewellery has officially launched its newest venture, Celant Jewellery, at a grand inauguration in Trivandrum. The event was graced by Bhima Jewellery Director Navya Suhas, who led the launch, alongside Chairman Dr. B Govindan, Managing Director Suhas MS, and Directors Jaya Govindan and Gayatri Suhas.
Celant is designed to fill a niche in the market—offering modern, lightweight 18K gold jewellery that’s stylish, affordable, and wearable every day. From certified diamond collections to vibrant gemstones and sleek minimalist pieces, Celant brings versatile elegance to casual, bridal, and statement looks.
With a focus on ethical sourcing and quality certification, Celant redefines luxury for the modern consumer. Customers can also join the Celant Premium Club for exclusive perks, rewards, and curated experiences.
BrandBuzz
A blooming new beginning: 5 jewellery picks to mark new beginnings this Akshaya Tritiya – Mia by Tanishq

Exquisite florals and fresh designs from Mia
As spring unfolds in full bloom, Akshaya Tritiya arrives alongside a host of vibrant regional New Year celebrations—be it Baisakhi in Punjab, Poila Baisakh in Bengal, Vishu in Kerala, or Puthandu in Tamil Nadu, this time of year is steeped in tradition, abundance, and a sense of auspicious new energy. It’s a season of meaningful gestures, joyful moments, and the #JoyOfGifting. Mia’s collection captures the spirit of these celebrations with delicate floral motifs, radiant diamonds, and versatile designs that make every moment feel gift-worthy. Whether you’re marking a cultural milestone, indulging in a little self-love, or making someone’s day brighter, these pieces are your sign to celebrate in style.
Get ready to embark on a sparkling shopping adventure that captures the spirit of Akshaya Tritiya and leaves everyone awestruck with these five extraordinary jewellery pieces. It’s the perfect occasion to indulge in the #JoyofGifting and bloom into a season of possibilities.

Whimsy in Bloom: The Necklace That Speaks Spring -Delicate, hand-sketched floral motifs bloom with joy across this whimsical necklace, evoking the freshness of spring and the auspicious spirit of Akshaya Tritiya. Each flower is thoughtfully brought to life, studded with radiant diamonds at its heart. The design strikes a beautiful balance with its doodle-style florals adding a playful, light-hearted feel, while the sparkle of diamonds lends timeless elegance. A thoughtful gift to mark meaningful moments, from stepping into a new home to celebrating a personal milestone.
Quilt of Petals: The Bracelet That Feels Like a Hug -Inspired by the layered beauty of a floral quilt, this bracelet wraps your wrist in a warm embrace. Delicate blooms with dimensional gold detailing sit along a dainty chain, with tiny beads at their centre lending a touch of nostalgia. It’s a piece that symbolises comfort, continuity, and love—ideal for Akshaya Tritiya, or as a heartfelt gift from mother to daughter during life’s turning points, from weddings to big moves and everything in between


Petals in the Wind: The Earrings That Whisper Elegance– These earrings capture the lightness of spring—each petal delicately shaped to echo flowers caught in a soft breeze. With diamonds placed just right for a hint of sparkle, they bring an air of refined grace to any look. Perfect for those who love understated elegance, these earrings make a beautiful pick for Akshaya Tritiya gifting, symbolising growth and grace as you step into a new job, host a festive dinner, or simply celebrate yourself.
Spring Statement: The Ear Cuffs That Steal the Spotlight-These sculptural ear cuffs bring spring to life in the most dramatic way. Designed to resemble a bed of blooming flowers, they wrap gracefully around the ear without feeling heavy. Intricate, feminine, and bold, they’re the perfect statement for festive dressing. Whether you’re a bridesmaid searching for a standout gift or someone who loves to add a touch of floral fantasy to your look, this is the piece that turns Akshaya Tritiya sparkle into conversation-worthy style.


Simply Yours: The Ring That Never Goes Out of Style-This sleek, band-style ring proves that simplicity is anything but ordinary. With its clean lines and minimalist charm, it’s designed for effortless everyday wear—alone or stacked. The gender-neutral silhouette makes it a thoughtful gift across occasions: a self-reward for your first pay cheque, a symbol of commitment, or a token of inner strength. This Akshaya Tritiya, celebrate the beauty of meaningful gifting with a piece that’s timeless, personal, and uniquely yours.
Starting at just ₹4,999*, Mia’s Fiora Collection offers an eclectic range of earrings, pendants, neckpieces and more — each piece designed to celebrate the joy of new beginnings and the freshness of Spring. Available across all Mia stores and online at miabytanishq.com, this collection makes the perfect pick for gifting or self-indulgence this Akshaya Tritiya. To make the season even more special, Mia is offering up to 90% off* on making charges of diamond jewellery and flat 10% off* on silver jewellery and making charges of plain gold jewellery. Offer is valid till April 30th. Step into the season of prosperity with a little sparkle — because nothing says ‘auspicious’ quite like the #JoyofGifting with Mia.
BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery

Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
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