BrandBuzz
CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna
Celebrate with India’s most generous festive offer – a free 0.5g 22KT gold coin on every ₹30,000 purchase
Akshaya Tritiya, one of India’s most auspicious festivals, marks a time of prosperity, new beginnings, and timeless traditions—especially when it comes to buying gold. This year, CaratLane – A TATA Product and India’s leading omnichannel jewellery brand—is making the celebration even more special with the launch of its latest celestial-inspired collections: Sol and Luna.
Drawing inspiration from the sun and the moon, these exquisite new lines blend symbolism, craftsmanship, and everyday elegance. Their arrival aligns perfectly with the spirit of Akshaya Tritiya and the regional New Year festivities across India—making it the perfect time to embrace fresh beginnings wrapped in brilliance.
Speaking on the launch, Saumen Bhaumik, CEO & MD – CaratLane, shared: “Akshaya Tritiya is one of the most auspicious times of the year—when customers actively seek to buy gold. With Sol and Luna, we’ve launched collections that honour this sentiment while catering to the growing demand for design-led, meaningful jewellery that’s wearable beyond the festive season. We remain committed to making beautiful jewellery more accessible—with exciting offers, faster delivery, and inspiring designs. This festive season, we’re also giving away a free 0.5g gold coin on every ₹30,000 spent—making Akshaya Tritiya even more special.”
Sol, crafted in 18KT yellow gold and special-cut yellow gemstones, channels the golden hues of sunrise—a radiant symbol of new beginnings. Luna, featuring delicate diamond-studded designs in 18KT gold, captures the moon’s serene yet powerful essence, symbolizing transformation and grace.
CaratLane has rolled out an extensive campaign to spotlight Sol & Luna—including high-impact OOH ads, a high-visibility IPL partnership on Star Sports HD and JioHotstar.
With prices starting at just ₹20,000, the collections are available online, via Try-at-Home, and across CaratLane’s 310+ stores.
Akshaya Tritiya Celebrations taken a notch higher with India’s Most Delightful Jewellery Offer: This festive season, CaratLane is offering customers one of the most rewarding jewellery offers in the country. On every ₹30,000 purchase, shoppers receive a free 0.5g 22KT gold coin — and the rewards scale as you shop more.
Here’s how it gets even better:
- ₹15,000–₹30,000: Free 10g silver coin
- ₹30,000–₹60,000: Free 0.5g 22KT gold coin
- ₹60,000–₹90,000: 2 free 0.5g gold coins
- Every additional ₹30,000: Another 0.5g gold coin added!
This limited-time offer is valid on all studded and preset jewellery purchases. For online orders, coins will be shipped after the jewellery has been delivered.
And because CaratLane knows that festivities wait for no one, it is also offering 6-hour home delivery on Sol & Luna pieces when ordered via the CaratLane app or website—ensuring your sparkle arrives right on time.
BrandBuzz
Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery
Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.
Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.
Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.
The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.
A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.
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