BrandBuzz
CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna
Celebrate with India’s most generous festive offer – a free 0.5g 22KT gold coin on every ₹30,000 purchase
Akshaya Tritiya, one of India’s most auspicious festivals, marks a time of prosperity, new beginnings, and timeless traditions—especially when it comes to buying gold. This year, CaratLane – A TATA Product and India’s leading omnichannel jewellery brand—is making the celebration even more special with the launch of its latest celestial-inspired collections: Sol and Luna.
Drawing inspiration from the sun and the moon, these exquisite new lines blend symbolism, craftsmanship, and everyday elegance. Their arrival aligns perfectly with the spirit of Akshaya Tritiya and the regional New Year festivities across India—making it the perfect time to embrace fresh beginnings wrapped in brilliance.

Speaking on the launch, Saumen Bhaumik, CEO & MD – CaratLane, shared: “Akshaya Tritiya is one of the most auspicious times of the year—when customers actively seek to buy gold. With Sol and Luna, we’ve launched collections that honour this sentiment while catering to the growing demand for design-led, meaningful jewellery that’s wearable beyond the festive season. We remain committed to making beautiful jewellery more accessible—with exciting offers, faster delivery, and inspiring designs. This festive season, we’re also giving away a free 0.5g gold coin on every ₹30,000 spent—making Akshaya Tritiya even more special.”
Sol, crafted in 18KT yellow gold and special-cut yellow gemstones, channels the golden hues of sunrise—a radiant symbol of new beginnings. Luna, featuring delicate diamond-studded designs in 18KT gold, captures the moon’s serene yet powerful essence, symbolizing transformation and grace.
CaratLane has rolled out an extensive campaign to spotlight Sol & Luna—including high-impact OOH ads, a high-visibility IPL partnership on Star Sports HD and JioHotstar.
With prices starting at just ₹20,000, the collections are available online, via Try-at-Home, and across CaratLane’s 310+ stores.

Akshaya Tritiya Celebrations taken a notch higher with India’s Most Delightful Jewellery Offer: This festive season, CaratLane is offering customers one of the most rewarding jewellery offers in the country. On every ₹30,000 purchase, shoppers receive a free 0.5g 22KT gold coin — and the rewards scale as you shop more.
Here’s how it gets even better:
- ₹15,000–₹30,000: Free 10g silver coin
- ₹30,000–₹60,000: Free 0.5g 22KT gold coin
- ₹60,000–₹90,000: 2 free 0.5g gold coins
- Every additional ₹30,000: Another 0.5g gold coin added!
This limited-time offer is valid on all studded and preset jewellery purchases. For online orders, coins will be shipped after the jewellery has been delivered.
And because CaratLane knows that festivities wait for no one, it is also offering 6-hour home delivery on Sol & Luna pieces when ordered via the CaratLane app or website—ensuring your sparkle arrives right on time.
BrandBuzz
Aspiri Introduces New Pearl Collection, “Pearls For The Girl Within You”
- The collection reimagines the pearl through a contemporary lens, bringing together elegance, individuality, & a sense of playfulness in designs made for everyday expression.
- The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, & drop pendants.
Aspiri, from the House of Hastmilap, introduces its new pearl collection through ‘Pearls for the Girl Within You’, a collection that reimagines the pearl through a contemporary lens, bringing together elegance, individuality, and a sense of playfulness in designs made for everyday expression.

Pearls have long been associated with refinement, softness, and timeless elegance. Aspiri approaches this familiar material from a more modern perspective, exploring how its natural character can translate into designs that feel expressive, effortless, and personal.
At the heart of the collection is a simple thought: you can grow up without growing out of yourself.
Growing up brings confidence, independence, and new experiences, but it does not erase the qualities that once defined us. The curiosity, spontaneity, joy, and freedom of self-expression which was there as girls continue to shape the women they have now become.
The collection reflects this idea through its design language. Structured forms bring a sense of confidence, while softer silhouettes retain the natural delicacy of pearls. Playful details and contemporary compositions add a sense of movement and individuality. Together, these elements create jewelry that does not ask a woman to choose between sophistication and spontaneity, maturity and playfulness, or the woman she is and the girl she once was.
Speaking on the launch of the collection, Vishal Dholiya, Founder & Managing Director, Aspiri, commented:

“Growing up doesn’t mean leaving the girl behind. We wanted our designs to capture that continuity, the softness of pearls, the confidence of modern forms, and the playful spirit that remains a part of every woman.”
The collection also focuses on making pearls relevant beyond traditional occasions. Aspiri positions the collection for everyday moments, from a coffee run and a day at work to dinner with friends or an unplanned evening out. The collection includes pieces such as loop earrings, collar necklace sets, loop drop earrings, designer necklaces, and drop pendants.
With this collection, Aspiri uses the pearl to connect with a more personal and contemporary idea of identity, while positioning the collection for everyday wear.
About Aspiri

Aspiri is the retail arm of Hastmilap Pvt. Ltd., created with the vision of bringing a fresh, youthful, and contemporary jewelry experience to today’s style-conscious generation. The brand specializes in fashion-forward jewelry crafted in gold vermeil on silver, lab-grown diamonds, and natural diamonds, offering designs that complement everyday style, celebrations, and modern lifestyles. Backed by Hastmilap’s expertise in jewelry manufacturing, Aspiri combines craftsmanship, innovation, and trend-driven design to make premium jewelry experiences more accessible. With a focus on curated collections and franchise-led expansion, Aspiri is building a retail ecosystem that connects customers and entrepreneurs with a new-age jewelry brand.
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