BrandBuzz
CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna
Celebrate with India’s most generous festive offer – a free 0.5g 22KT gold coin on every ₹30,000 purchase
Akshaya Tritiya, one of India’s most auspicious festivals, marks a time of prosperity, new beginnings, and timeless traditions—especially when it comes to buying gold. This year, CaratLane – A TATA Product and India’s leading omnichannel jewellery brand—is making the celebration even more special with the launch of its latest celestial-inspired collections: Sol and Luna.
Drawing inspiration from the sun and the moon, these exquisite new lines blend symbolism, craftsmanship, and everyday elegance. Their arrival aligns perfectly with the spirit of Akshaya Tritiya and the regional New Year festivities across India—making it the perfect time to embrace fresh beginnings wrapped in brilliance.
Speaking on the launch, Saumen Bhaumik, CEO & MD – CaratLane, shared: “Akshaya Tritiya is one of the most auspicious times of the year—when customers actively seek to buy gold. With Sol and Luna, we’ve launched collections that honour this sentiment while catering to the growing demand for design-led, meaningful jewellery that’s wearable beyond the festive season. We remain committed to making beautiful jewellery more accessible—with exciting offers, faster delivery, and inspiring designs. This festive season, we’re also giving away a free 0.5g gold coin on every ₹30,000 spent—making Akshaya Tritiya even more special.”
Sol, crafted in 18KT yellow gold and special-cut yellow gemstones, channels the golden hues of sunrise—a radiant symbol of new beginnings. Luna, featuring delicate diamond-studded designs in 18KT gold, captures the moon’s serene yet powerful essence, symbolizing transformation and grace.
CaratLane has rolled out an extensive campaign to spotlight Sol & Luna—including high-impact OOH ads, a high-visibility IPL partnership on Star Sports HD and JioHotstar.
With prices starting at just ₹20,000, the collections are available online, via Try-at-Home, and across CaratLane’s 310+ stores.
Akshaya Tritiya Celebrations taken a notch higher with India’s Most Delightful Jewellery Offer: This festive season, CaratLane is offering customers one of the most rewarding jewellery offers in the country. On every ₹30,000 purchase, shoppers receive a free 0.5g 22KT gold coin — and the rewards scale as you shop more.
Here’s how it gets even better:
- ₹15,000–₹30,000: Free 10g silver coin
- ₹30,000–₹60,000: Free 0.5g 22KT gold coin
- ₹60,000–₹90,000: 2 free 0.5g gold coins
- Every additional ₹30,000: Another 0.5g gold coin added!
This limited-time offer is valid on all studded and preset jewellery purchases. For online orders, coins will be shipped after the jewellery has been delivered.
And because CaratLane knows that festivities wait for no one, it is also offering 6-hour home delivery on Sol & Luna pieces when ordered via the CaratLane app or website—ensuring your sparkle arrives right on time.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Chitrangi’ — A Collection That Weaves The Poetry of Tradition Into Every Jewel
Inspired by devotion and defined by design, Chitrangi celebrates India’s artistic heritage through timeless craftsmanship and emotional storytelling.
Malabar Gold & Diamonds, one of India’s most beloved jewellery brands, proudly introduces its latest collection — Chitrangi, a tribute to the nation’s cultural artistry and timeless traditions.
“The Poetry of Tradition, Woven in Jewellery” — this evocative phrase beautifully captures the essence of Chitrangi. Every curve, motif, and detail in the collection reflects the rhythm of age-old art, blending heritage with contemporary elegance. It is an ode to the beauty we inherit and the elegance we continue to create.
Crafted with devotion and artistry, each piece in the Chitrangi collection carries a deep sense of meaning. The designs feature intricate motifs, flowing forms, and ornate craftsmanship that celebrate the harmony of tradition and modern grace. Every ornament becomes a verse — a lyrical expression of emotion, culture, and design.
Available exclusively across Malabar Gold & Diamonds showrooms in West Bengal, Odisha, and Jharkhand, Chitrangi is more than a jewellery collection; it is a heartfelt homage to India’s enduring legacy of beauty and craftsmanship.
As art turns into ornament and devotion takes form in gold, Chitrangi stands as a timeless reminder that tradition never fades — it simply finds new ways to shine.
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