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Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential

The company plans aggressive two-year roadmap for phased omnichannel expansion

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Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.

Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

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National News

Gifting Picks For Mother’s Day 2026 – Kushal’s Fashion Jewellery 

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Antique Finish 18K Gold Plated Jewellery

For the mother who gravitates toward bold artistry and tradition-inspired design, the Antique pick celebrates intricate craftsmanship with a rich, statement-making appeal. The featured 18K gold plated set showcases ornate detailing, ruby-toned stones, and delicate pearl drops that lend it a festive, heirloom-like charm. Paired with complementing bangles featuring floral accents and textured gold toned elements, the look feels expressive yet elegant. With its vintage finish and striking silhouette, this set is perfect for mothers who love jewellery that stands out while staying rooted in tradition.

Regal Elegance (Kundan)
Designed for the mother who appreciates regal elegance, the first Kundan pick captures the beauty of traditional artistry through its elaborate craftsmanship and refined detailing. The featured set blends classic kundan work with soft pearl elements and vibrant green coloured stones, creating a graceful balance of grandeur and sophistication. Perfect for celebratory occasions and statement styling, it is a piece that reflects festive charm with a contemporary sensibility.

Another set featuring teardrop-shaped kundan stones set in warm gold tones, paired with matching earrings and coordinated bangles, the look feels rich yet graceful. Perfect for festive occasions, it’s a style that reflects tradition with an easy, sophisticated appeal.

Floral American Diamond (Zircon)
For the mother who loves understated glamour, the first American diamond (Zircon) pick offers polished sparkle with a sleek, modern edge. The featured set showcases a rhodium-finish necklace and earrings with refined brilliance, creating a sophisticated yet versatile look. Elegant and premium in its structure and lightweight in feel, this piece is ideal for evening gatherings, parties, and elevated everyday styling-bringing effortless shine to every occasion.

Another set featuring a delicately structured necklace with CZ stones and soft pearl drops, paired with matching statement earrings, the look feels light, graceful, and occasion-ready. Perfect for celebrations or evening wear, it’s a style that adds just the right touch of shine without overpowering her natural elegance. 

This Mother’s Day, choose jewellery that reflects her individuality and celebrates her beyond the moment. With styles that are fashionable, premium, lightweight, comfortable, and designed to be worn again and again, Kushals Fashion Jewellery offers gifts that become part of her story-cherished long after the day is over. 

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