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Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential

The company plans aggressive two-year roadmap for phased omnichannel expansion

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Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.

Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

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5 Ways To Elevate Your Diwali Style With Diamond Stacking

Discover five stylish ways to layer, mix and stack natural diamond jewellery this Diwali, creating festive looks that blend timeless elegance with contemporary personal style.

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The best Diwali looks begin with light. It catches on silk, reflects off sequins and comes alive in the brilliance of a natural diamond. This festive season, let your jewellery take centre stage with a little more sparkle and a lot more personality.

From intimate family gatherings and card parties to glamorous Diwali soirées, jewellery is often what completes the festive look. And while a statement piece will always have its place, this season is all about a more personal approach to dressing up: layering, mixing and stacking your favourite pieces to create a look that feels distinctly your own.

Real diamonds lend themselves beautifully to this way of styling. Their timeless versatility allows them to move effortlessly from traditional to contemporary, from understated afternoon celebrations to dressed-up evenings. The key is knowing what to layer, where to add sparkle and when to let a single piece shine.

Here are five ways to make natural diamonds part of your Diwali style story this season:

Layer your necklaces for a modern festive neckline There is something effortlessly glamorous about layered necklaces with festive Indianwear. The trick is to play with length, proportion and scale rather than making every piece compete for attention. Start with a rare diamond solitaire pendant and layer it with a slightly more substantial necklace or a contemporary tennis necklace. With a traditional silk saree or an embellished blouse, richer layers can complement the grandeur of the outfit. With a simpler kurta, saree or lehenga, delicate diamond layers can bring just the right amount of luminosity. Think of it as building your look one layer at a time. The aim is not uniformity, but dimension.

Make a statement with a stack of diamond rings The days of keeping every ring perfectly matched are giving way to a more expressive approach. This Diwali, mix shapes, sizes and silhouettes to create a ring stack that feels personal. Try pairing a classic round diamond with a crisp emerald cut or contrast a sleek band with a more sculptural statement ring. And don’t feel the need to keep every ring on one finger. Spread your stack across both hands for a look that feels more effortless. The beauty of asli diamonds is that every piece brings its own character to the combination. Together, they create a look that feels considered without looking overly styled.

Give festive dressing a contemporary twist with ear stacking If you want to bring a youthful edge to traditional festive dressing, look no further than your ears. Start with a diamond stud or a pear-shaped diamond on the lobe, then build upwards with smaller round studs, delicate hoops or an elegant ear cuff. Mixing different sizes and silhouettes creates a subtle cascade of sparkle without taking away from the rest of your jewellery. It works particularly well with a sleek low bun, a side-swept hairstyle or an updo that leaves the ears beautifully exposed. Paired with a saree, lehenga or even a sharply tailored festive look, an ear stack can make classic dressing feel instantly more contemporary.

Layer your bracelets for a little wrist drama A festive outfit deserves a little sparkle every time you move. This Diwali, let your wrists do some of the talking. Pair a natural diamond tennis bracelet with classic gold bangles, a diamond cuff or a delicate chain bracelet. The contrast between the fluid brilliance of diamonds and the structured form of traditional bangles creates an effortlessly modern combination. For daytime celebrations, keep the layers lighter and more delicate. Heading to a Diwali party in the evening? Add a little more drama with varied bracelet widths and textures. The secret is to mix rather than match. Different pieces can sit beautifully together without looking like they were bought as a set.

Mix the old with the new and make it your own Perhaps the most personal way to embrace jewellery stacking is to forget the rules altogether. Pair a traditional diamond pendant with contemporary solitaire earrings. Wear a tennis necklace with a classic festive saree. Or bring an heirloom diamond into the mix with a newer piece, creating a combination that brings different chapters of your life together. This is where natural diamonds have a particular resonance. They are not pieces that need to be saved for one occasion. They can become part of your everyday wardrobe, be dressed up for Diwali and return again for birthdays, anniversaries, weddings and all the moments in between.

Ultimately, jewellery stacking is less about following a formula and more about finding combinations that feel like you. Start with the pieces you love, experiment with proportions and don’t be afraid to mix the traditional with the unexpected.

Because while trends may change, the value of a real diamond goes beyond the season. It is its brilliance, rarity and the meaning it gathers over time that makes it something to wear, return to and pass on.

This Diwali, let your jewellery tell your story, one layer, one sparkle and one memorable celebration at a time.

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