National News
Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential
The company plans aggressive two-year roadmap for phased omnichannel expansion
Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.
Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.
The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.
Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”
Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.
Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.
For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.
National News
Silver jewellery and articles sector shines bright
Driven by affordability, evolving consumer preferences, retailer investment and design-led positioning
India’s silver jewellery and articles sector is doing well despite high prices because consumers are treating silver as an affordable alternative to gold, while retailers are widening the category through gold-plated silver and dedicated standalone stores.
Beyond jewellery, silver articles and artefacts are emerging as an important pillar of India’s broader silver market, supported by strong cultural traditions, gifting habits, and rising premium consumption. From pooja items, idols, utensils, and decorative homeware to corporate gifting and commemorative pieces, silver continues to hold deep emotional and ceremonial value in Indian households.
Silver jewellery’s current momentum appears rooted in deeper structural drivers: affordability, evolving consumer preferences, retailer investment, and design-led positioning. For middle and upper-middle-income households, silver offers entry into the precious metal ecosystem at a fraction of the ticket size, without diluting the emotional equity attached to metal ownership


Market momentum
- Silver jewellery is gaining traction among price-sensitive buyers, younger consumers, and gift shoppers who want style without the cost of gold. Industry commentary points to silver’s role as a daily-wear, lightweight option. Trade‑aligned market assessments (incorporating GJEPC and World Silver Survey data) put India’s silver jewellery and silverware segment at a CAGR of around 4–6% between 2025 and 2029, slightly below but aligned with the broader jewellery market’s 6–7% growth.
Why silver is selling
High gold prices have pushed many buyers toward silver, especially for lower-ticket purchases in the ₹10,000–₹30,000 range. Gold-plated silver jewellery is also popular because it gives a gold-like look at a much lower price, which has helped expand the customer base beyond traditional silver buyers.
Retail expansion
A notable trend is the rise of standalone silver stores and organised silver formats, as retailers see room to build a separate identity for the category rather than treating it as an add-on to gold. This works well in India because silver has strong gifting, fashion, and everyday-wear demand, especially in tier 2 and tier 3 markets.
Retailers are widening assortments to include fashion jewellery, premium silverware, gifting collections, office wear, bridal-inspired silver, men’s accessories, and personalised jewellery.
Organized retail is also improving design innovation, visual merchandising, branding, and customer trust—areas where silver historically lagged behind gold jewellery.

Hallmarking boost
Silver hallmarking has become more credible with the BIS’s voluntary HUID-based system, which began on 1 September 2025 and uses a digitally traceable format with defined purity grades. That should help consumer trust, especially for branded retail and premium silver jewellery.
Import restrictions
The DGFT’s restriction on certain silver jewellery imports, aimed largely at curbing flows from Thailand and some ASEAN routes, has supported domestic players by reducing pressure from imported merchandise.
Silver shines bright
Long-term growth in India’s silver jewellery market is increasingly being driven by changing consumer behavior, with jewellery viewed less as a one-time investment and more as an accessible expression of personal style. For retailers and manufacturers investing in branding, hallmarking, premiumization, and dedicated retail formats, silver jewellery is emerging as one of the most promising growth opportunities in the Indian jewellery sector.

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