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Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential

The company plans aggressive two-year roadmap for phased omnichannel expansion

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Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.

Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

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Jaipur Gem & Jewellery Bourse Poised To Transform Global Coloured Gemstone Trade

Backed By Rajasthan Government and CIBJO, The Jaipur Gem & Jewellery Bourse Aims To Become The World’s Leading Hub For Coloured Gemstone Trade, Sourcing and Innovation.

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As global demand for coloured gemstones continues to surge, industry leaders are positioning the Jaipur Gem & Jewellery Bourse (JGJB) as a transformative initiative that could redefine the future of international coloured gemstone trade, sourcing, and distribution.

Gaetano Cavalieri, President of CIBJO – The World Jewellery Confederation, accompanied by Shri Pramod Agrawal, Chairman of the Jaipur Gem & Jewellery Bourse and Vice President, CIBJO, met Hon’ble Chief Minister of Rajasthan, Shri Bhajan Lal Sharma. The discussions focused on the transformative role of the Jaipur Gem & Jewellery Bourse in strengthening Jaipur’s position as the global capital of coloured gemstones.

During the meeting, Cavalieri thanked the Hon’ble Chief Minister and the Government of Rajasthan for their vision and support in advancing the Jaipur Gem & Jewellery Bourse, noting that the project will benefit the global coloured gemstone industry by creating a transparent, organised and internationally connected marketplace.

A major driving force behind the project has been the proactive support extended by the Government of Rajasthan, which has played a crucial role in facilitating the development process. The land allotment through RIICO, and continued engagement under the Rajasthan Investment Promotion Scheme (RIPS) reflect the State Government’s vision of positioning Rajasthan as a premier global jewellery and gemstone destination.

Expressing his gratitude to the Rajasthan Government, Pramod Agrawal, Chairman of the Jaipur Gem & Jewellery Bourse and Vice President, CIBJO, said:

“Our meeting with Hon’ble Chief Minister Shri Bhajan Lal Sharma reaffirmed the Rajasthan Government’s strong support for the Jaipur Gem & Jewellery Bourse. The Hon’ble Chief Minister assured us of the Government’s support in providing the infrastructure, policy support, skilling initiatives and investment ecosystem required to realise this landmark project. This gives the industry tremendous confidence as we move towards creating a world-class hub that will strengthen Jaipur’s position as the global capital of coloured gemstones.”

“Through strong collaboration between industry, government and global stakeholders, the Jaipur Gem & Jewellery Bourse has the potential to become a catalyst for trade expansion, investment, innovation, employment and sustainable growth across the gemstone value chain,” added Pramod Agrawal.

Jaipur already occupies a unique position in the global gemstone value chain, processing and trading a significant share of the world’s coloured gemstones. The Bourse seeks to elevate this leadership by bringing together manufacturers, traders, international buyers, sourcing offices, laboratories, logistics providers, auction facilities, technology partners and support services within a single world-class platform.

Kirit Bhansali, Chairman, GJEPC said:

“Jaipur’s unmatched expertise in coloured gemstones has made it a cornerstone of the global gem and jewellery industry for centuries. The Jaipur Gem & Jewellery Bourse will strengthen India’s leadership in the global coloured gemstone trade by creating a world-class ecosystem that connects heritage, craftsmanship and international commerce.”

Raju Agarwal Mangodiwala, President, The Jewellers Association, Jaipur, said :

“The Jaipur Gem & Jewellery Bourse reflects the collective vision of Jaipur’s gem and jewellery fraternity. We are proud to support an initiative that will empower our artisans, traders and entrepreneurs while strengthening Jaipur’s global position.”

Gaetano Cavalieri, President, CIBJO, described the initiative as one of global significance and a timely response to evolving market dynamics.

“The market is requesting increasing quantities of coloured gemstones, particularly quality gemstones, and Jaipur has always been one of the world’s most important centres for the coloured gemstone trade. The establishment of the Jaipur Gem & Jewellery Bourse responds directly to this growing demand by creating an organised, transparent and responsible trading environment.”

Emphasising the international relevance of the project, Cavalieri added: “This is not something related only to India. It is something related to the world through Jaipur and through India. The Bourse has the potential to become a reference point for the global coloured gemstone industry by bringing together trade, services, sustainability and traceability within a single ecosystem.”

Cavalieri further noted that the Bourse would strengthen confidence across the supply chain by promoting responsible business practices, transparency, sustainability and traceability — principles that are becoming increasingly important for consumers, brands and retailers worldwide.

Industry leaders believe the project will create significant opportunities for international buyers, jewellery manufacturers, luxury brands and gemstone traders seeking efficient access to high-quality coloured gemstones through an organised marketplace. The concentration of services and infrastructure is also expected to improve business efficiency, accelerate trade flows and foster greater collaboration across the global industry.

The Jaipur Gem & Jewellery Bourse is being developed as the world’s first dedicated bourse exclusively for coloured gemstones and coloured gemstone-studded jewellery. Planned facilities include more than 1,750 trading offices and kiosks, customs facilitation, gem-testing laboratories, auction facilities and a comprehensive range of trade support services.

As the coloured gemstone capital of the world, Jaipur is uniquely positioned to lead the next phase of growth in the global gemstone industry. With growing international support and a shared vision among industry stakeholders, the Jaipur Gem & Jewellery Bourse is expected to emerge as the world’s leading destination for coloured gemstone sourcing, trading, innovation, education and industry collaboration.

The Jaipur Gem & Jewellery Bourse, jointly promoted by GJEPC and the Jewellers Association Jaipur (JAJ), is expected to generate around 60,000 additional jobs and create a modern ecosystem that bridges Jaipur’s centuries-old gemstone craftsmanship with modern international trade and business standards.

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