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Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential

The company plans aggressive two-year roadmap for phased omnichannel expansion

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Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.

Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

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Kerala Chief Minister’s Presence Marks Grand Finale Of KJIF 2026 As State’s Jewellery Industry Charts New Growth Vision

Three-Day B2B Fair Concludes With Record Participation, Strong Business Momentum and Unprecedented Government Support.

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The fifth edition of the Kerala Jewellery International Fair (KJIF) 2026 concluded on an exceptional note, reinforcing Kerala’s position as one of India’s most influential jewellery markets. Organised jointly by the Kerala Gold & Silver Merchants Association (KGSMA) and United Exhibitions, the three-day B2B exhibition witnessed remarkable business activity, record industry participation, knowledge-sharing initiatives and an unprecedented level of government engagement.

The grand finale of the exhibition was marked by the Kerala Jewellers State Convention, where Hon’ble Chief Minister of Kerala, Shri V. D. Satheesan, addressed an audience of more than 5,000 jewellers, manufacturers, retailers, industry leaders and stakeholders from across the state. His presence elevated the stature of the convention and reaffirmed the Government’s recognition of Kerala’s jewellery sector as a vital contributor to the state’s economic development.

In his keynote address, the Chief Minister acknowledged Kerala’s longstanding leadership in the gold and diamond industry, describing the sector as a major driver of employment, entrepreneurship, exports and wealth creation. He highlighted the industry’s resilience, craftsmanship and global reputation while encouraging greater adoption of technology, innovation, responsible business practices and international competitiveness. Expressing confidence in Kerala’s jewellery fraternity, he called upon the industry to continue playing a transformative role in shaping the state’s economic future.

The State Convention also provided an important platform for meaningful interaction between policymakers and industry leaders, facilitating discussions on the future of the jewellery trade, sustainable growth, evolving consumer expectations and policy support required to strengthen one of Kerala’s most vibrant business sectors.

Distinguished Dignitaries Throughout the Three-Day Event

KJIF 2026 witnessed the participation of several eminent dignitaries throughout the exhibition, reflecting the growing importance of the jewellery industry within Kerala’s economic landscape.

The exhibition was formally inaugurated by Shri P. C. Vishnunadh, Hon’ble Minister for Tourism and Culture, while the official unveiling of KJIF 2026 was performed by Shri P. K. Kunhalikutty, Hon’ble Minister for Industries, IT & AI, who appreciated the exhibition’s contribution towards promoting business, manufacturing excellence and industrial growth.

The inaugural evening concluded with the spectacular KJIF Fashion Nite & Gala Dinner, graced by Shri Roji M. John, Hon’ble Minister for Higher Education, who interacted with industry members and appreciated the creativity and craftsmanship displayed by exhibitors.

On the second day, Smt. Shanimol Usman, Hon’ble Deputy Speaker of the Kerala Legislative Assembly, visited the exhibition and commended the industry’s continuous contribution towards employment generation and entrepreneurship.

Day 2 concluded successfully with the presence of Shri Ramesh Chennithala, Hon’ble Minister of Home Affairs and Vigilance, who shared his memories of interacting with Malayalee karigars across other states and stressed the importance of bringing that employment and craftsmanship back to Kerala while developing the state into India’s jewellery export hub.

The exhibition concluded with the Kerala Jewellers State Convention, where Hon’ble Chief Minister Shri V. D. Satheesan delivered the valedictory address, making the closing ceremony one of the most memorable moments in the history of KJIF.

Alongside the Chief Minister, Shri Benny Behnan, Hon’ble Member of Parliament, Shri Roji M. John, Hon’ble Minister for Higher Education, KGSMA State President Shri K. Surendran, State General Secretary Adv. S. Abdul Nazar, State Treasurer Shri C. V. Krishna Das, Shri V. K. Manoj, Project Director of United Exhibitions, Shri Varghese Alukka, Managing Director of Jos Alukkas Jewellery, along with the Vice Presidents and Secretaries of KGSMA, were present on the dais.

Outstanding Business Response

KJIF 2026 recorded an overwhelming response from jewellery retailers and trade buyers from every district of Kerala. The exhibition witnessed a strong influx of quality business visitors, resulting in productive interactions between exhibitors and buyers.

Exhibitors expressed high levels of satisfaction with the quality of footfall, reporting encouraging order enquiries, advance festive bookings and significant business generated across gold, diamond, bridal and contemporary jewellery collections. The exhibition once again established itself as Kerala’s most preferred sourcing platform ahead of the festive and wedding seasons.

Knowledge-Driven Industry Engagement

Beyond business, KJIF 2026 continued its commitment to industry development through a series of well-attended knowledge sessions.

The Banking Seminar brought together leading financial institutions and jewellery entrepreneurs to discuss banking solutions, working capital support, digital banking and financial best practices.

The seminar titled “Jewellery Business for Today & Future” featured eminent industry experts who shared valuable insights into changing consumer behaviour, organised retail, digital transformation, branding strategies and emerging opportunities within the jewellery sector.

The Youth Wing Seminar focused on preparing the next generation of jewellery entrepreneurs through discussions on leadership, succession planning, innovation and business sustainability, inspiring young professionals to take the industry forward.

Fashion Walk Adds Glamour to Opening Day

Adding elegance and excitement to the inaugural evening was the Fashion Walk Powered by Malayala Manorama, which presented exquisite jewellery collections through a professionally curated runway showcase. The event beautifully blended craftsmanship with contemporary design, providing participating exhibitors an exclusive platform to unveil their latest collections before Kerala’s leading retailers and industry professionals.

KJIF Strengthens Its Position as South India’s Premier B2B Jewellery Exhibition

The overwhelming response from exhibitors, visitors, trade associations and business partners reaffirmed the Kerala Jewellery International Fair as one of South India’s most influential B2B jewellery exhibitions.

By successfully integrating business networking, government participation, knowledge exchange and premium lifestyle experiences under one platform, KJIF 2026 once again demonstrated its commitment to strengthening Kerala’s jewellery ecosystem and creating new opportunities for manufacturers, wholesalers and retailers alike.

With record participation, strong business outcomes, impactful industry discussions and the distinguished presence of the Hon’ble Chief Minister of Kerala, KJIF 2026 concluded on a historic note, setting new benchmarks for the jewellery industry and paving the way for an even stronger, more innovative and globally competitive future for Kerala’s gold and diamond sector.

The next edition of the Kerala Jewellery International Fair (KJIF) will be held from 2nd to 4th July 2027.

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