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Candere Founder Rupesh Jain Launches Lab-Grown Diamond jewelry Brand Lucira; Taps into Booming Industry Potential

The company plans aggressive two-year roadmap for phased omnichannel expansion

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Rupesh Jain, the digital jewelry pioneer who built Candere into one of India’s most successful online fine jewelry platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern lab-grown diamond jewelry brand, Lucira is built for today’s conscious, design-forward consumer and aims to transform the way people engage with fine jewelry.

Positioning itself as the unrivalled “Rings King,” Lucira focuses exclusively on celebrating proposals, weddings, anniversaries, and personal achievements with intentional design and ethical brilliance. Lucira is born out of a simple but powerful idea: that luxury can be meaningful, personal, and responsible. Inspired by the Latin word Lucent, meaning “to shine,” the brand represents purity, brilliance, and a commitment to illuminating life’s most cherished moments with jewelry that reflects values as much as beauty. Merging heritage craftsmanship with cutting-edge innovation, Lucira combines AI-led personalization, certified lab-grown diamonds, and a seamless digital-first experience to build trust and intimacy in an industry that has traditionally relied on opaqueness and excess.

The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewelry landscape, both in India and globally. These diamonds are physically, visually, and chemically identical to mined diamonds, offering the same brilliance and longevity—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, Lucira diamonds offer complete transparency and assurance of quality. Each piece is handcrafted by artisans who blend traditional techniques with contemporary elegance, creating jewelry that celebrates individuality and connection.

Currently available online with nationwide delivery, Lucira will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets. With a phased omnichannel growth strategy, the brand is poised to become India’s first global lab-grown diamond luxury house.

Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewelry destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven. Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”

Lucira is carving a niche in the fast-evolving bridal jewelry space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximize light, emotion, and brilliance. These aren’t just rings, they’re declarations of love, symbols of milestones, and heirlooms reimagined for a new generation.

Jain added, “Lucira is about elevating meaningful moments with timeless design and ethical brilliance. We’re not just shaping rings, we’re shaping what they represent in today’s world.

For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewelry. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions. Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.

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PNG Jewellers’ CMD Dr. Saurabh Gadgil Launches Debut Memoir ‘Choosing Gold’

~Inside the mindset that built PNG Jewellers: a sixth-generation jeweller on conviction, patience, and choosing the harder path ~

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He inherited one of India’s oldest business legacies in his mid-thirties. Today, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, tells the story of everything that came with it, in ‘Choosing Gold’, his debut memoir, released nationally by Penguin Random House India.

‘Choosing Gold’ is a deeply honest and personal book. It is the story of a man who inherited one of India’s oldest business legacies at a young age, and who has now, at forty-nine, paused to reflect on that remarkable journey. Not as the world sees it from the outside, but as he truly lived it.

The memoir traces the moments that shaped him, conversations with his grandfather and mother that stayed with him for life, lessons that revealed their meaning only with time, and difficult decisions that tested his conviction before they proved their worth. The 194-year-old legacy of PNG Jewellers forms the backdrop of this journey. But at its heart, the book is about the man himself, his growth, his choices, his struggles, and the courage it takes to carve one’s own path while honouring what came before.

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

For most of my life, I was too busy living this journey to examine it. Writing this book forced me to sit still for the first time and ask myself questions I had avoided for nearly three decades. Which of my decisions was I actually proud of? Which ones do I still lose sleep over? What did I get right by wisdom, and what did I merely get right by luck? Choosing Gold is my honest attempt at answering those questions, without the polish, without the retrospective genius we all like to grant ourselves.

What surprised me most in writing it was discovering how much of my story was shaped in the quiet moments, a conversation with my grandfather I didn’t realise I’d remember forever, a failure I hid from everyone, including myself, and advice I dismissed at twenty-five and only truly understood decades later. Those moments made me far more than anything that shows up on a balance sheet. I wrote this book for every dreamer standing where I once stood, ambitious, uncertain, carrying expectations they never asked for, wondering if they have it in them. I don’t offer them a formula, because there isn’t one, but the truth and first-hand virtues that have traced me to where I am today … something that balance sheets won’t ever reflect. If my story helps even one reader make their next hard choice with a little more courage and a little less fear, then this book has done everything I hoped it would.”

Anuj Datta, Lead – Penguin Enterprise, Custom Publishing, Penguin Random House India, said, “As publishers, we’re always looking for stories that offer something beyond success. What struck me about Choosing Gold was its honesty. Saurabh doesn’t just talk about achievements; he reflects on the difficult decisions, setbacks and moments of doubt that shaped his journey. That’s what makes this memoir compelling. It’s not simply a business story; it’s a deeply personal account of leadership and resilience. I believe readers, whether they’re entrepreneurs, business leaders or professionals at any stage of their careers, will find something meaningful in these pages.”

‘Choosing Gold’ is Dr. Gadgil’s honest ledger of his choices, written for readers far beyond the jewellery trade, inheritors carrying weight they never asked for, first-generation entrepreneurs building without a name to lean on, and professionals at every stage confronting self-doubt head-on.

The book was formally celebrated at a private launch event in Mumbai on 6th August, where Dr. Gadgil was joined in conversation by actor Madhuri Dixit for a Q&A on the journey behind ‘Choosing Gold’.

‘Choosing Gold’ is available at all PNG Jewellers stores across India as well as pngjewellers.com and is open for pre-order on Amazon. The book will be available at leading bookstores nationwide by 31st August 2026. The Kindle edition will be available soon.

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