GlamBuzz
Bollywood Actress Richa Chadha Inaugurated Limelight Diamonds Store Launch in Prayagraj
The fast-growing lab grown diamond jewellery Brand aims to open more than 12 stores in the coming months to cater to the increasing demand of LGD jewellery in the country
Limelight Diamonds, India’s largest lab grown diamond brand, is thrilled to open its first store in Prayagraj and 31st across India. The new store signifies the rapid expansion of the Brand’s retail footprint as it strengthens the Brand’s presence in its prominent market. The store was inaugurated by popular Bollywood Actress, Richa Chadha who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Co-Founder, Mr. Nirav Bhatt along with regional partner, Mr. Pankaj Singh.
Lavishly spread across an area of 1300 sq. ft., the new store boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for LGD jewellery with a presence across 35+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai etc with 30+ stores and 40+ shop-in-shops.
Admiring the Brand’s collection, popular Bollywood Actress, Richa Chadha said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India and I think every Indian woman will take pride in wearing these diamonds. The best part of the Brand is their USP in solitaire-based designs. Their solitaire range is classy, bold and elegant with modern designs crafted using the latest technology. Plus, their practical price points make them widely accessible. They are truly a bigger and bolder upgrade. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds and wish them the very best.”
The store’s retail design seamlessly reflects the brand’s ethos of elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab grown diamond jewellery. Shoppers will enjoy an immersive experience, with a never-seen-before range of solitaire designs that are not only beautiful & elegant but also wearable. Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.
Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “Having received such fantastic customer response for our brand, it brings me great joy and pride to open up our latest store in Prayagraj. Known for its rich culture and spiritual significance, it is one of the major pilgrimage destinations that has also seen a significant infrastructure growth recently. This unique fusion of tradition and modern progress makes it an ideal location to establish our presence, aligning perfectly with Limelight’s vision of combining tradition with modern luxury. Like all other cities, we hope to garner just as much appreciation for the premium quality, make and designs of our jewellery from our customers here as well. The cherry on the top is the affordable price points, of course!”
Speaking of the growth in LGD industry she further adds, “The LGD industry in India is seeing a 15-20% year on year growth owing to rising acceptance of the product amongst consumers. Awareness of the LGDs has significantly increased & almost every customer walking into our store is aware that lab diamonds are absolutely real as they are also made of carbon & identical to mined diamonds. Given that they are the same but LGDs are more affordable as they save up on the heavy mining costs that are incurred in natural ones, consumers are considering upgrading their jewellery experience with lab grown diamonds. Maintaining the same budgets, LGDs serve as the perfect upgrade for all the people who would love to move from small diamond studded jewellery to solitaires as well as who choose to spend their money wisely. Over and above, buyback and exchange opportunities by brands like Limelight ensure that the value of the branded product is locked and protected to enjoy their bling and at the same time, be conscious of their choice.”
The growing awareness and acceptance of lab grown diamonds is undoubtedly disrupting the traditional gem and jewellery industry. With the recent entry of the Tata Group into the lab grown diamond space, consumer confidence in these sustainable and ethical alternatives has received a significant boost.
Furthermore, lab grown diamond jewellery brands are now offering attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. Today, lab grown diamonds account for an estimated 20% of the global gem and jewellery market, and India is experiencing an impressive 15% annual growth in this sector.
The strength of the Brand is not only validated in the store presence across the country but also reflected in the consumer pick-up and response in sales. The branded sales have tripled year on year resulting in a boost in the Company’s confidence to directly engage with customers and expand its retail presence. With the growing market presence, the Brand continues to strengthen its customer base, offering them an exquisite range of never-seen-before solitaire diamond jewellery.
BrandBuzz
PNG Jewellers Expands Presence with New Store Launch in Jalgaon with Inauguration by Marathi Industry Superstar Swapnil Joshi
Spread across 4,500 sq. ft., this large format store inaugurated by Marathi Industry Superstar Swapnil Joshi will showcase PNG Jewellers’ complete range of offerings, including exquisite collections in gold, natural diamond, silver and platinum jewellery
PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.
Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.
To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15th of August to 29th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.
Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”
Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”
The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.
GlamBuzz
Shilpa Shetty Backs Conscious Luxury: Becomes Investor and Brand Ambassador for Limelight Lab Grown Diamonds
India’s first scaled lab-grown diamond brand doubles down on category leadership, consumer awareness, and purpose-led growth
Limelight Lab Grown Diamonds, India’s leading, most trusted and fastest-scaling lab-grown diamond jewellery brand, has unveiled its boldest brand campaign yet: “Let’s Get Real” a powerful call to reimagine luxury through the lens of innovation, ethics, and conscious consumption. At the heart of this movement is actor, entrepreneur, and wellness icon Shilpa Shetty, who joins the brand also as a strategic investor.
The campaign signifies a defining moment in the evolution of India’s luxury jewellery landscape. Limelight, with a presence across 50+ stores in 45+ cities, is the first lab-grown diamond brand to scale at a national level pioneering both retail acceptance and consumer education. With
“Let’s Get Real”, Limelight takes a firm stance against outdated narratives and legacy perceptions, positioning itself as the torchbearer of new-age luxury in India.
“Limelight isn’t just participating in the lab-grown diamond category, we’re building it,” said Pooja Sheth Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds. “As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we’re scaling both reach and relevance. ‘Let’s Get Real’ calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose. This campaign is more than marketing; it’s a cultural reset.”
Shilpa Shetty, as the Brand ambassador, lends her voice and credibility to a campaign grounded in mindful luxury. Her entrepreneurial mindset, public commitment to conscious living, and aspirational appeal make her a strategic fit and a firm believer of the movement.
“What drew me to Limelight was the honesty of their story,” said Shilpa Shetty. “Lab-grown diamonds are a smart and a responsible choice. As someone who values authenticity and mindful choices, investing in Limelight felt natural. With ‘Let’s Get Real’, you can wear
something stunning yet meaningful without any compromise. That’s the future of luxury, and I’m proud to help shape it.”
The campaign taps into a powerful consumer truth that the modern Indian woman is increasingly value-driven, informed, and conscious. With sustainability, innovation, and
transparency rising as critical purchase factors, lab-grown diamonds are fast becoming the preferred choice for a new generation of luxury consumers.
“‘Let’s Get Real’ is not a cosmetic line, it’s our core positioning,” said Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds. “Luxury today is about meaning, not legacy.
Our integrated 360° campaign spans TV, digital, print, OOH, multiplex cinema, influencers, and in-store experiences. It’s backed by deep consumer insight showing strong traction for lab- grown diamonds among young, independent women across India. This is not meant to sit in lockers or wait for occasions. It’s made to be worn every day, everywhere by women who want their diamonds to reflect their values and lifestyle. We are not just responding to this shift, we’re driving it.”
With its uncompromising vision and a brand ambassador who puts belief into action through investment, Limelight is redefining what it means to lead a category. “Let’s Get Real” is not just a campaign it’s a blueprint for the future of luxury in India.
GlamBuzz
Bollywood Actor Tabu inaugurates Kalyan Jewellers’ all-new showroom at Phoenix Marketcity, Mumbai
Actress, Tabu inaugurates Kalyan Jewellers’ newest showroom in Mumbai’s Phoenix Marketcity
Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand, today launched its all-new showroom at Phoenix Marketcity, Mumbai. Bollywood Actor Tabu inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. The event drew an enthusiastic crowd, and the warm welcome added vibrant energy to the showroom launch, reflecting the excitement and anticipation surrounding the occasion.
Addressing the crowd, Bollywood Actor Tabu said, “I am delighted to be here today for the inauguration of the new Kalyan Jewellers showroom. It is a privilege to represent Kalyan Jewellers, a brand deeply rooted in the values of trust, transparency, and customer focus. I am confident that our patrons will warmly embrace Kalyan Jewellers, appreciating not only the exceptional service but also the wide array of jewellery collections we offer.”
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our all new Kalyan Jewellers showroom in Mumbai, our goal is to create a comprehensive ecosystem that addresses the unique needs of our customers, elevating their shopping experience. We are committed to continuously evolving, delivering a world-class ambiance while upholding the brand’s core values of trust and transparency. At Kalyan Jewellers, we will continue to offer a wide range of exquisite and distinctive jewellery designs, with a strong emphasis on quality and exceptional service.”
Celebrating the launch, Kalyan Jewellers has announced 25% off on making charges, with double the offer on purchases above Rs. 2 lakhs*. The Kalyan Special Gold Board Rate the lowest in the market and standardized across all company showrooms – will also apply to these jewellery purchases. These offers are valid for a limited period only.
Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
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