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Jake Gyllenhaal joins BVLGARI as its newest Global Brand Ambassador

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Jake Gyllenhaal is officially entering the Bvlgari  Empire. In a move that has the fashion world screaming, BVLGARI has just tapped the Oscar nominee as its newest Global Brand Ambassador, and honestly? The vibes are immaculate. Jake joins an absolute powerhouse roster that already includes icons like Dua Lipa and Anne Hathaway, proving that BVLGARI isn’t just about “old money” heritage—it’s about people who actually do the work.

Gyllenhaal isn’t just another pretty face in a suit (though, let’s be real, he wears one better than most). From the cult-classic weirdness of Donnie Darko to his Emmy-nominated turn in Presumed Innocent, Jake has spent his career choosing the “complex” route.

By partnering with Gyllenhaal, BVLGARI sheds light on its core values. The collaboration centres human connection, while reiterating that dedication to craft — whether it’s horology, haute joaillerie, theatre or film — remains of utmost importance.

Jake Gyllenhaal commented “I’ve always felt close to Bvlgari for the way it blends beauty with meaning: there is a generosity in the Maison’s approach – toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one’s self.”

Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026. “His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity and purpose to everything he does.”

While we’re all out here trying to master the aesthetic, Jake is living it. This partnership is less about flashy logos and more about craft. Whether it’s high-end horology (that’s watch-making for the uninitiated) or intense method acting, the focus here is on dedication. By bringing Gyllenhaal into the fold, BVLGARI is bridging the gap between old-world craftsmanship and the soulful, introspective energy Gen Z actually cares about. It’s not just a brand deal; it’s a cultural crossover we didn’t know we

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Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai

Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.

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Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.

Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.

The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.

Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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