National News
Augmont Launches Limited Edition ‘Bharat and Beyond’ Silver Coin Kit
Commemorating India’s 75th Republic Day anniversary
Pioneers in the Gold Industry, Augmont is launching limited edition Silver Coin Kit with the theme ‘Bharat and Beyond’ to commemorate India’s 75th Republic Day
Meticulously crafted by Augmont, the ‘Bharat and Beyond Silver Coin Kit’ isn’t just a collector’s item; it is a symbol of the nation’s extraordinary progress, celebrating the milestones in technology, healthcare, education, and infrastructure that have shaped the ‘Bharat’ we see today.
This exclusive ‘Bharat and Beyond Silver Coin Kit’ offers a unique commemorative experience, featuring a 5-gram 999 purity silver coin that symbolises India’s progress, a copy of ‘The Constitution of India’ book by Dr. B.R. Ambedkar, reflecting the country’s democratic foundation, and a selection of Augmont goodies, adding a special touch to this.
This thoughtfully curated kit serves as a tribute to India’s achievements while preserving the essence of its cultural and democratic heritage.
Sachin Kothari, Director at Augmont said “The commemorative silver coin kit celebrates India’s (Bharat) advancements over the past decade in sectors such as technology, healthcare, education, and infrastructure.
“It also serves as a symbol to inspire both present and future generations to continue fostering growth and development, carrying forward the flame of innovation.”
The Bharat and Beyond coin design draws inspiration from two iconic symbols of India’s governance and cultural heritage: the recently built New Indian Parliament building and the Sengol.
The New Parliament building, representing India’s vibrant democracy, stands as a symbol of strength, inclusivity, and progress in shaping India’s future. And the Sengol, an ancient symbol of power and justice, reflects India’s rich cultural legacy and the continuity of leadership.
Together, these elements embody Bharat’s journey of growth, bridging its glorious past with its ambitious future as it emerges as a global powerhouse leading innovation in technology, healthcare, education, and infrastructure.
National News
Platinum Guild International India Strengthens Consumer Visibility Ahead Of Wedding Season
Launches A Hyperlocal Consumer Visibility Programme Across Key Markets To Drive Consideration For Platinum Jewellery
Platinum Guild International (PGI) India has announced a focused hyperlocal activation programme ahead of the upcoming wedding season, aimed at strengthening consideration for platinum jewellery across key markets. The programme will run from mid-June to mid-July 2026.
Designed to deliver high reach and frequency across premium catchments, the initiative aims to increase visibility for platinum jewellery closer to key consumer decision-making moments. Building on the momentum of Platinum Season of Love and Men of Platinum: Chosen by Mahi, PGI India is extending its consumer engagement efforts through a market-by-market activation approach that brings platinum closer to consumers during an important purchase occasion.
The programme will leverage a mix of digital and phygital platforms, including targeted digital campaigns, intent-based audience targeting, geo-targeted media across premium catchments, MyGate activations in affluent residential communities, and metro branding in Kolkata and Chennai.
The wedding season is an important period for jewellery purchase and gifting. Platinum is increasingly emerging as a meaningful choice for wedding gifting, offering consumers a distinctive way to celebrate important relationships and milestones. Through this hyperlocal programme, the focus is to build visibility where purchase journeys begin, strengthen consideration for platinum jewellery, and support retail partners across key markets as consumers prepare for an important buying season.
The initiative reflects PGI India’s continued commitment to strengthening category relevance for platinum jewellery. By creating high-frequency visibility across key consumer touchpoints, the programme aims to support retail growth during one of the most important buying periods.
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