National News
Augmont Launches Limited Edition ‘Bharat and Beyond’ Silver Coin Kit
Commemorating India’s 75th Republic Day anniversary
Pioneers in the Gold Industry, Augmont is launching limited edition Silver Coin Kit with the theme ‘Bharat and Beyond’ to commemorate India’s 75th Republic Day
Meticulously crafted by Augmont, the ‘Bharat and Beyond Silver Coin Kit’ isn’t just a collector’s item; it is a symbol of the nation’s extraordinary progress, celebrating the milestones in technology, healthcare, education, and infrastructure that have shaped the ‘Bharat’ we see today.
This exclusive ‘Bharat and Beyond Silver Coin Kit’ offers a unique commemorative experience, featuring a 5-gram 999 purity silver coin that symbolises India’s progress, a copy of ‘The Constitution of India’ book by Dr. B.R. Ambedkar, reflecting the country’s democratic foundation, and a selection of Augmont goodies, adding a special touch to this.
This thoughtfully curated kit serves as a tribute to India’s achievements while preserving the essence of its cultural and democratic heritage.
Sachin Kothari, Director at Augmont said “The commemorative silver coin kit celebrates India’s (Bharat) advancements over the past decade in sectors such as technology, healthcare, education, and infrastructure.
“It also serves as a symbol to inspire both present and future generations to continue fostering growth and development, carrying forward the flame of innovation.”
The Bharat and Beyond coin design draws inspiration from two iconic symbols of India’s governance and cultural heritage: the recently built New Indian Parliament building and the Sengol.
The New Parliament building, representing India’s vibrant democracy, stands as a symbol of strength, inclusivity, and progress in shaping India’s future. And the Sengol, an ancient symbol of power and justice, reflects India’s rich cultural legacy and the continuity of leadership.
Together, these elements embody Bharat’s journey of growth, bridging its glorious past with its ambitious future as it emerges as a global powerhouse leading innovation in technology, healthcare, education, and infrastructure.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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