National News
Augmont Launches Limited Edition ‘Bharat and Beyond’ Silver Coin Kit
Commemorating India’s 75th Republic Day anniversary
Pioneers in the Gold Industry, Augmont is launching limited edition Silver Coin Kit with the theme ‘Bharat and Beyond’ to commemorate India’s 75th Republic Day
Meticulously crafted by Augmont, the ‘Bharat and Beyond Silver Coin Kit’ isn’t just a collector’s item; it is a symbol of the nation’s extraordinary progress, celebrating the milestones in technology, healthcare, education, and infrastructure that have shaped the ‘Bharat’ we see today.
This exclusive ‘Bharat and Beyond Silver Coin Kit’ offers a unique commemorative experience, featuring a 5-gram 999 purity silver coin that symbolises India’s progress, a copy of ‘The Constitution of India’ book by Dr. B.R. Ambedkar, reflecting the country’s democratic foundation, and a selection of Augmont goodies, adding a special touch to this.
This thoughtfully curated kit serves as a tribute to India’s achievements while preserving the essence of its cultural and democratic heritage.
Sachin Kothari, Director at Augmont said “The commemorative silver coin kit celebrates India’s (Bharat) advancements over the past decade in sectors such as technology, healthcare, education, and infrastructure.
“It also serves as a symbol to inspire both present and future generations to continue fostering growth and development, carrying forward the flame of innovation.”
The Bharat and Beyond coin design draws inspiration from two iconic symbols of India’s governance and cultural heritage: the recently built New Indian Parliament building and the Sengol.
The New Parliament building, representing India’s vibrant democracy, stands as a symbol of strength, inclusivity, and progress in shaping India’s future. And the Sengol, an ancient symbol of power and justice, reflects India’s rich cultural legacy and the continuity of leadership.
Together, these elements embody Bharat’s journey of growth, bridging its glorious past with its ambitious future as it emerges as a global powerhouse leading innovation in technology, healthcare, education, and infrastructure.
For generations, the “locker of the house”—the family’s ancestral gold— was a sacred reserve of last resort. To pledge a wife’s mangalsutra or a grandmother’s bangles was a mark of deep financial shame, the ultimate signal of a family in distress.
But a fundamental shift in the Indian psyche is turning that social taboo into a sophisticated financial strategy. As gold prices hit historic highs, what was once “idle” jewelry is being recast as a high-octane asset class, driving triple-digit growth across the sector and attracting a new breed of affluent borrower.
The shift is most visible in the scale of borrowing. Historically, the gold loan market was dominated by the small borrower, with loans under Rs.2.5 lakh ($3,000) making up 60% of the market.
New data from CRIF High Mark reveals a sharp reversal:
- FY2025: Small-ticket loans dipped to 51% of the market.
- Current Fiscal (8 Months): Small-ticket loans have cratered to just 40%.
The vacuum is being filled by entrepreneurs and high-net-worth individuals (HNIs) who are using gold as collateral to secure single-digit interest rates for business expansion, often bypassing more expensive unsecured loans.
According to a Morgan Stanley note in Oct 2025, India holds about 34,600 tonnes of gold, valued at approximately ₹550 lakh crore. In comparison, the value of gold loans in India stands at around ₹15 lakh crore, against which nearly ₹25 lakh crore worth of gold is pledged.
Why Monetization Failed Where Loans Succeeded
The trend represents a private sector victory where government policy stumbled. In 2015, the Reserve Bank of India (RBI) launched the Gold Monetization Scheme to bring an estimated 25,000 tonnes of privately held gold into the formal economy.
The policy failed largely due to sentimental barriers. To earn interest, owners had to melt their jewelry into bullion, effectively destroying the artistic value and ancestral craftsmanship of heirlooms.
A Structural Change
Banking analysts suggest this is not a temporary spike, but a structural realignment in how India perceives wealth. The modern borrower is increasingly pragmatic, prioritizing the cost of capital over the stigma of the pawnshop.
As banks and NBFCs digitize the process—offering doorstep pick-up and instant credit—the traditional local moneylender is being replaced by fintech-driven platforms and institutional vaults.
The family gold is finally stepping out of the shadows—returning not as ornamentation, but as a powerful line of credit.
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