DiamondBuzz
WFDB Launches “Moments” Campaign to Highlight the Emotional Power of Natural Diamonds
The World Federation of Diamond Bourses (WFDB) has launched a new social media campaign titled “Moments,” designed to emphasize the deep emotional connections and significance that natural diamonds hold in life’s most meaningful experiences. With the slogan, “Crafted by Earth, Celebrated by You,” the campaign underscores how these timeless gemstones are integral to cherished memories.
The campaign’s debut post features a heartfelt image of a mother passing down her diamond ring to her daughter, accompanied by the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” The post also reflects on the significance of natural diamonds, stating, “A natural diamond isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”
Yoram Dvash, President of the WFDB, expressed, “Our mission is to restore natural diamonds to their rightful place as symbols of enduring love. This campaign is just the beginning of our efforts to showcase the beauty and emotion that these gemstones represent.”
DiamondBuzz
Kylie Jenner Debuts At Victoria’s Secret Show In $50 Million Fantasy Bra By Jacob & Co.
Kylie Jenner Walks The Ramp In Bra Crafted By Jacob & Co. From 4,410 Natural Diamonds Surrounding A 75.54-Carat Radiant-Cut Fancy Vivid Yellow Diamond
This year, the famous Fantasy Bra returned to the runway for the first time since 2018. Made by New York jeweler Jacob & Co., it costs $50 million—making it the most expensive Fantasy Bra ever and about $35 million more expensive than any previous version.
Making her Victoria’s Secret Fashion Show runway debut,Kylie Jenner wore the show-stopping bedazzled bra, a gauzy white mini skirt and expansive white feathered angel wings.
The bra features 4,410 natural diamonds set around a large, bright yellow 75.54-carat diamond. A team of 15 craftspeople spent over 1,000 hours creating the piece, which weighs just under two kilograms (about 4.4 pounds).
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