DiamondBuzz
WFDB Launches “Moments” Campaign to Highlight the Emotional Power of Natural Diamonds
The World Federation of Diamond Bourses (WFDB) has launched a new social media campaign titled “Moments,” designed to emphasize the deep emotional connections and significance that natural diamonds hold in life’s most meaningful experiences. With the slogan, “Crafted by Earth, Celebrated by You,” the campaign underscores how these timeless gemstones are integral to cherished memories.
The campaign’s debut post features a heartfelt image of a mother passing down her diamond ring to her daughter, accompanied by the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” The post also reflects on the significance of natural diamonds, stating, “A natural diamond isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”
Yoram Dvash, President of the WFDB, expressed, “Our mission is to restore natural diamonds to their rightful place as symbols of enduring love. This campaign is just the beginning of our efforts to showcase the beauty and emotion that these gemstones represent.”
DiamondBuzz
Motorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
A 25-carat, 1,800-diamond Masterpiece Inspired by Formula 1 circuits Takes Centre Stage at the Glamour on the Grid ahead of the Australian Grand Prix
At the glamorous lead-up to the Australian Grand Prix, Hannah St John, partner of Liam Lawson, made a striking statement at the Glamour on the Grid event with a one-of-a-kind diamond necklace that seamlessly blended motorsport and haute jewellery.
Titled “La Velocit” (The Speed), the necklace was crafted by Australian atelier Martin Rogers Jewellery. The extraordinary piece features approximately 1,800 diamonds totalling 25 carats, intricately arranged to trace the outlines of iconic Formula 1 circuits from the global racing calendar.
A true testament to craftsmanship, the necklace required an estimated 250–300 hours of meticulous handwork, including weeks dedicated solely to precision diamond setting. Valued at around AUD $500,000 (approximately $350,000 USD), the piece stands as a bold fusion of speed, design, and luxury artistry.
Blurring the lines between engineering inspiration and fine jewellery, “La Velocità” captured attention across the paddock, proving that Formula 1’s influence extends far beyond the track.
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