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WFDB Launches “Moments” Campaign to Highlight the Emotional Power of Natural Diamonds

The World Federation of Diamond Bourses (WFDB) has launched a new social media campaign titled “Moments,” designed to emphasize the deep emotional connections and significance that natural diamonds hold in life’s most meaningful experiences. With the slogan, “Crafted by Earth, Celebrated by You,” the campaign underscores how these timeless gemstones are integral to cherished memories.

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The campaign’s debut post features a heartfelt image of a mother passing down her diamond ring to her daughter, accompanied by the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” The post also reflects on the significance of natural diamonds, stating, “A natural diamond isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”

Yoram Dvash, President of the WFDB, expressed, “Our mission is to restore natural diamonds to their rightful place as symbols of enduring love. This campaign is just the beginning of our efforts to showcase the beauty and emotion that these gemstones represent.”

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CVD Synthetic Fashioned To Imitate A Rough Natural Diamond

The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond

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The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.

No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.

The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.

Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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