How is AI & Design Thinking related?

The concept of design thinking has been floating around for some time, but recent advances in artificial intelligence (AI) have made it possible to apply this concept in the design process. 

Designers are using AI for many different purposes, which include generating design ideas, creating prototypes, and testing them before they are manufactured. Designers are also using AI for various purposes of conceptualisation.

Moreover, designers can use AI as an additional tool for making decisions about what should be created and how it should be created. Designers can use AI to test different design concepts or simulate them with virtual reality technology before they are built. This is why combining AI and design thinking is trending right now.

Is AI a foolproof tool for design?

AI though is still at the exploration phase when it comes to our industry as compared to other industries but eventually, I see that it is there to stay, lets designers create designs faster and more cheaply due to the increased speed and efficiency it provides, but still it’s not a quick fix solution to design, but just another tool for better conceptualisation. Thepower of AI will be at the rate with which it can analyse massive amounts of data and recommend design changes. Based on that data, a designer can then cherry-pick and approve changes.

As mentioned above, design thinking is about providing a good experience for consumers. And the ones in the best positions to keep humans in mind are the human designers, after all.

Does AI help co-create better?

AI certainly helps co-create better, if it provides realistic visuals for better visualisation. Asian Star is on a journey to be known for design. It’s a combination of talent, hard work, proactiveness and networking. We are putting continuous effort with a commitment to this vision. With many exciting Projects in pipeline, staying updated with industry trends, software tools, and design techniques. We are constantly putting efforts and thinking outside the box, coming up with innovative ideas. Looking at many co-creation possibilities to find unique solutions to design challenges, and AI certainly is of a great help.

The design world has been significantly influenced by technological advancements. AI and machine learning are increasingly integrated into design processes. More AI-driven tools are being used for tasks like generating design variations, automating repetitive tasks, and even predicting design trends.

Generative design software is gaining popularity, enabling designers to input design parameters and have algorithms generate numerous design options based on those parameters. This is particularly useful in field of design.

Given the rapid pace of technological innovation, it’s crucial for designers to stay up to date with the latest advancements, tools, and trends in technology. Embracing these changes can enhance the efficiency and creativity of design processes and lead to more innovative and user-centric design solutions.

How to you encourage and cultivate a culture of innovation?

We make sure that our design and technical teams collaborate to foster a culture of innovation. We need to recognize and reward those who offer innovative and creative ideas for more successful growth of your business. While AI is an excellent tool for creating customer-centric designs, it can never replace the ongoing design development work that humans do. If we are truly prioritizing a human approach to design, it makes far more sense to have real humans working on design projects. AI, after all, is an added support tool for design innovation and creation.