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Artificial Intelligence and Design Thinking

The Future of Innovation

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How is AI & Design Thinking related?

The concept of design thinking has been floating around for some time, but recent advances in artificial intelligence (AI) have made it possible to apply this concept in the design process. 

Designers are using AI for many different purposes, which include generating design ideas, creating prototypes, and testing them before they are manufactured. Designers are also using AI for various purposes of conceptualisation.

Moreover, designers can use AI as an additional tool for making decisions about what should be created and how it should be created. Designers can use AI to test different design concepts or simulate them with virtual reality technology before they are built. This is why combining AI and design thinking is trending right now.

Is AI a foolproof tool for design?

AI though is still at the exploration phase when it comes to our industry as compared to other industries but eventually, I see that it is there to stay, lets designers create designs faster and more cheaply due to the increased speed and efficiency it provides, but still it’s not a quick fix solution to design, but just another tool for better conceptualisation. Thepower of AI will be at the rate with which it can analyse massive amounts of data and recommend design changes. Based on that data, a designer can then cherry-pick and approve changes.

As mentioned above, design thinking is about providing a good experience for consumers. And the ones in the best positions to keep humans in mind are the human designers, after all.

Does AI help co-create better?

AI certainly helps co-create better, if it provides realistic visuals for better visualisation. Asian Star is on a journey to be known for design. It’s a combination of talent, hard work, proactiveness and networking. We are putting continuous effort with a commitment to this vision. With many exciting Projects in pipeline, staying updated with industry trends, software tools, and design techniques. We are constantly putting efforts and thinking outside the box, coming up with innovative ideas. Looking at many co-creation possibilities to find unique solutions to design challenges, and AI certainly is of a great help.

The design world has been significantly influenced by technological advancements. AI and machine learning are increasingly integrated into design processes. More AI-driven tools are being used for tasks like generating design variations, automating repetitive tasks, and even predicting design trends.

Generative design software is gaining popularity, enabling designers to input design parameters and have algorithms generate numerous design options based on those parameters. This is particularly useful in field of design.

Given the rapid pace of technological innovation, it’s crucial for designers to stay up to date with the latest advancements, tools, and trends in technology. Embracing these changes can enhance the efficiency and creativity of design processes and lead to more innovative and user-centric design solutions.

How to you encourage and cultivate a culture of innovation?

We make sure that our design and technical teams collaborate to foster a culture of innovation. We need to recognize and reward those who offer innovative and creative ideas for more successful growth of your business. While AI is an excellent tool for creating customer-centric designs, it can never replace the ongoing design development work that humans do. If we are truly prioritizing a human approach to design, it makes far more sense to have real humans working on design projects. AI, after all, is an added support tool for design innovation and creation.

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Artisan Perspectives: Rethinking Craft In The Age Of Lab-Grown Stones

Prapanjj S K Kota
Founder & CEO at Réia Diamonds

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  • Traditionally, diamond value was driven by rarity, origin, and size, with craftsmanship playing a secondary role.
  • With the rise of lab-grown diamonds, abundance is shifting focus from rarity to design and craftsmanship.
  • Jewellery-making is returning to a craft-first approach, placing artisans at the core of value creation.
  • Skill, precision, and finishing quality are becoming primary differentiators.

The rarity of diamonds has historically dictated their market value, and most of the conversation surrounding a diamond’s value has revolved around where (and how rare) it came from, and how large it was. While craftsmanship has always been important, it has often remained secondary, simply supporting the diamond rather than receiving the buyer’s focus.

As lab-grown diamonds begin to enter the market in greater numbers, the conversation surrounding them is also changing. With an increasing supply of diamonds, being a differentiating factor in jewellery becomes much more about design, craftsmanship, and the quality of work than about rarity.

For artisans, this shift means that the focus of making jewellery has returned to the craft itself.

From a technical perspective, lab-grown diamonds do not affect the fundamentals of jewellery making. They will continue to have the same hardness, brilliance, and structural properties that natural diamonds do; therefore, using traditional setting techniques, including precision settings, pavé work, micro-setting, and polishing, will be just as essential. While the tools may be more modern, the knowledge to work with diamonds continues to be based on many years of training and experience.

The major change comes with the new opportunities presented by working with lab-created stones.

Designers are utilising the increased access to stones to try new layouts incorporating a greater focus on symmetry, scale and intricate detail. As jewellery changes, so does its craftsmanship. Today, with designs that involve numerous stones, layered settings, and modern silhouettes, artisans must have an intentional focus on the structural integrity and balance of the pieces being created, elevating their role more than ever before.

As we see craftsmanship play a supporting role to design when jewellery becomes design-centric, the specifics of how stones are aligned, how strong the setting is, and how well metal surfaces are finished will have an impact on how a piece looks, feels, and holds up over time; and therefore, they cannot be replicated with technology alone.

This change also highlights the importance of India’s historical craft traditions. Surat’s experience in the production of diamonds has established it as a leading force in the world of fine jewellery. This industry relies heavily on a team of talented craftsmen and manufacturing expertise, which plays a very important role in the overall development of jewellery that uses natural as well as lab-grown diamonds.

The introduction of lab-grown diamonds offers a fresh new direction for many artisans, as well as introducing something new into the world of fine jewellery. As it becomes less critical to know where a stone comes from, knowing the quality of the craftsmanship around a piece of jewellery will become increasingly essential. Design integrity, structural engineering, and finishing standards will all contribute to defining the real value of a finished piece.

Therefore, there is an opportunity for artisans; thoughtful design with precise execution requires a high level of technical proficiency. The better the craft, the more evident the difference is.

With the rise of lab-grown diamonds, the discussion about value will slowly evolve to include what has always been considered great jewellery: the skill, time, and craftsmanship it takes to create a piece of art from a design.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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