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Artificial Intelligence and Design Thinking

The Future of Innovation

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How is AI & Design Thinking related?

The concept of design thinking has been floating around for some time, but recent advances in artificial intelligence (AI) have made it possible to apply this concept in the design process. 

Designers are using AI for many different purposes, which include generating design ideas, creating prototypes, and testing them before they are manufactured. Designers are also using AI for various purposes of conceptualisation.

Moreover, designers can use AI as an additional tool for making decisions about what should be created and how it should be created. Designers can use AI to test different design concepts or simulate them with virtual reality technology before they are built. This is why combining AI and design thinking is trending right now.

Is AI a foolproof tool for design?

AI though is still at the exploration phase when it comes to our industry as compared to other industries but eventually, I see that it is there to stay, lets designers create designs faster and more cheaply due to the increased speed and efficiency it provides, but still it’s not a quick fix solution to design, but just another tool for better conceptualisation. Thepower of AI will be at the rate with which it can analyse massive amounts of data and recommend design changes. Based on that data, a designer can then cherry-pick and approve changes.

As mentioned above, design thinking is about providing a good experience for consumers. And the ones in the best positions to keep humans in mind are the human designers, after all.

Does AI help co-create better?

AI certainly helps co-create better, if it provides realistic visuals for better visualisation. Asian Star is on a journey to be known for design. It’s a combination of talent, hard work, proactiveness and networking. We are putting continuous effort with a commitment to this vision. With many exciting Projects in pipeline, staying updated with industry trends, software tools, and design techniques. We are constantly putting efforts and thinking outside the box, coming up with innovative ideas. Looking at many co-creation possibilities to find unique solutions to design challenges, and AI certainly is of a great help.

The design world has been significantly influenced by technological advancements. AI and machine learning are increasingly integrated into design processes. More AI-driven tools are being used for tasks like generating design variations, automating repetitive tasks, and even predicting design trends.

Generative design software is gaining popularity, enabling designers to input design parameters and have algorithms generate numerous design options based on those parameters. This is particularly useful in field of design.

Given the rapid pace of technological innovation, it’s crucial for designers to stay up to date with the latest advancements, tools, and trends in technology. Embracing these changes can enhance the efficiency and creativity of design processes and lead to more innovative and user-centric design solutions.

How to you encourage and cultivate a culture of innovation?

We make sure that our design and technical teams collaborate to foster a culture of innovation. We need to recognize and reward those who offer innovative and creative ideas for more successful growth of your business. While AI is an excellent tool for creating customer-centric designs, it can never replace the ongoing design development work that humans do. If we are truly prioritizing a human approach to design, it makes far more sense to have real humans working on design projects. AI, after all, is an added support tool for design innovation and creation.

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By Invitation

India’s Next Decade in Jewellery Exports: Scale, Discipline & Global Positioning

By Darshan Chauhan,  Director –

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Sky Gold Ltd.

India’s jewellery export journey has been built on generations of craftsmanship, entrepreneurial resilience and an unmatched manufacturing ecosystem. From artisan-led workshops to technologically advanced facilities, the country has steadily earned global recognition as a reliable sourcing destination. Yet the coming decade represents a transition. The conversation is no longer only about producing more; it is about exporting smarter, operating with discipline and positioning India as a structured global partner rather than merely a manufacturing base.

The global jewellery trade itself is undergoing a quiet transformation. International buyers today evaluate suppliers through a wider lens. Design capability and competitive pricing remain important, but equal weight is now given to compliance, transparency, delivery consistency and financial stability. Export relationships are becoming long-term strategic partnerships rather than transactional buying arrangements.

For Indian exporters, this shift presents both an opportunity and a responsibility.

One of the most significant changes ahead will be market diversification. The United States has historically driven a substantial share of India’s jewellery exports, and it will continue to remain a vital market. However, concentration in a single geography exposes businesses to currency fluctuations, economic cycles and regulatory shifts. The Middle East has emerged as a strong growth corridor, supported by trade agreements, logistical advantages and evolving consumer demand. At the same time, regions such as Australia and parts of Europe are opening opportunities for exporters willing to meet higher compliance standards.

Diversification, therefore, is not about expanding aggressively into every market. It is about building balanced exposure that enhances stability while protecting margins.

Alongside geographic expansion, compliance is becoming a defining factor in global positioning. Responsible sourcing practices, traceability systems and governance standards are increasingly shaping procurement decisions. International brands are consolidating supplier networks and partnering with exporters who demonstrate reliability beyond production capability. In this environment, compliance should not be viewed as an external obligation. It strengthens credibility and enables access to premium markets where trust carries measurable value.

Equally important is capital discipline. Jewellery exports operate within a high-value commodity framework where gold price volatility directly impacts profitability. Elevated gold prices amplify the cost of inefficiencies, whether through excess inventory, unhedged exposure or extended payment cycles. Export growth in the coming decade will depend on closer alignment between procurement, treasury management and production planning. Structured hedging practices, bullion banking relationships and disciplined working capital management will increasingly separate stable exporters from vulnerable ones.

 Manufacturing evolution will also play a central role. India already possesses scale; the next step is precision. Technology adoption, including CNC manufacturing, advanced prototyping and integrated digital production systems, enhances consistency while reducing wastage. Global buyers value predictability as much as creativity. When craftsmanship is supported by

process-driven manufacturing, India’s competitive advantage becomes far more compelling.

At the same time, India must gradually move beyond being perceived solely as a cost-competitive supplier. Countries that have successfully strengthened their global positioning have invested in design identity, innovation and long-term brand perception. Indian exporters have the opportunity to shift the narrative toward reliability, creativity and manufacturing excellence. Building deeper partnerships with international buyers, rather than focusing only on order volumes, will help achieve this transition.

Sustainability is emerging as another critical dimension of export strategy. Renewable energy adoption, responsible sourcing and environmental accountability are becoming key evaluation criteria in developed markets. These initiatives are not merely ethical considerations; they are risk-management tools that safeguard long-term market access. Exporters who align early with global sustainability expectations will find themselves better positioned as international standards continue to evolve.

Domestic retail trends are also influencing export direction more than before. The growing demand for lightweight, versatile jewellery in India mirrors changing consumer preferences globally. Faster design cycles and data-led product planning are reshaping manufacturing strategies. Exporters who remain closely connected to consumer behaviour both domestically and internationally gain stronger foresight into demand patterns.

The next decade of Indian jewellery exports will therefore be defined by alignment: scale supported by systems, creativity supported by discipline and growth supported by governance. India already has the foundation, skilled artisans, manufacturing depth and strong global relationships. The opportunity now lies in strengthening operational maturity.

If approached with clarity and intention, India can transition from being viewed primarily as the world’s jewellery workshop to being recognised as a trusted global partner in design, manufacturing and supply chain excellence. The future of exports will not depend solely on how much we produce, but on how confidently global markets rely on us.

In that shift lies the true potential of India’s next decade in jewellery exports.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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