JB Insights
Aritza Gold: Setting new standards for high quality Indian gold jewellery manufacturing

Aritza Gold—a Chennai-based manufacturing facility that’s just over a year old—is rewriting the rules of the game. By seamlessly blending cutting-edge technology with traditional artistry, Aritza Gold has emerged as a trailblazer in the Indian jewellery industry, setting new benchmarks for design, quality, and weight optimization. Sushil Lalwani, Director – Aritza Gold speaks to JewelBuzz on manufacturing and technological excellence, creativity, innovation.

Revolutionizing jewellery manufacturing
With state-of-the-art machinery imported from abroad, a team of 450+ skilled professionals, and partnerships with nearly every leading jewellery brand in India, Aritza Gold has quickly become synonymous with excellence. Its unique ability to produce stunning designs at half the weight of conventional jewellery has captured the attention of both consumers and industry insiders alike. Let’s delve into what makes this young company so remarkable.
At the heart of Aritza Gold’s success lies its commitment to adopting advanced technologies that are rarely seen in India. From hollow casting techniques to laser cutting and direct casting, the company leverages innovations that reduce weight without compromising on durability or aesthetics.
One standout example is the Hollow Casting Collection, which marks the first use of electro-forming techniques in India. These lightweight yet elegant pieces embody modern sophistication while maintaining exceptional craftsmanship. Our goal was to create jewellery that feels lighter but looks just as luxurious.Using hollow casting, we’ve managed to achieve designs that weigh significantly less than traditional counterparts.
The Blush Gold Collection further exemplifies this ethos. With over 25,000 designs encompassing Indo-Western and Western styles, the collection showcases rose gold jewellery that’s not only lighter but also boasts unparalleled polish and detail. We’ve perfected the art of making gold blush. The right tone of rose gold combined with our advanced machinery results in pieces that surpass anything else available in the market
Where tradition meets technology
While Aritza Gold embraces futuristic methods, it remains deeply rooted in India’s rich cultural heritage. The Art Collection, unveiled last year at the IIJS Premiere in Mumbai, beautifully marries modern technology with classic design elements. Featuring intricate textures, enamel colours, and antique-style motifs, this collection offers brides and their families a contemporary alternative to traditional wedding jewellery.
The Art Collection is a fusion of modern technology and timeless design. We use advanced techniques like laser cutting and direct casting to create lightweight pieces that retain the essence of traditional jewellery. With chokers, kadas, vodianams, and more, the collection caters to diverse tastes while staying true to its innovative spirit.
Similarly, the Blessings Collection combines faith with finesse. Offering over 5,000 designs featuring deities, symbols, and personalized motifs, these pendants and rings are crafted with meticulous attention to detail—and at nearly half the weight of traditional pieces. Whether it’s a Ganesh pendant or a Lakshmi ring, each item reflects Aritza Gold’s dedication to creating meaningful yet modern heirlooms.
A hub of creativity and innovation
Behind Aritza Gold’s rapid rise is a robust infrastructure designed to foster creativity and efficiency. The company operates out of a state-of-the-art manufacturing facility in Chennai, complemented by additional design studios in Kolkata. With over 50 designers specializing in both manual and CAD designs, the team churns out an impressive 200+ new designs daily—a testament to their relentless pursuit of innovation.
Our designers are divided based on regional influences—South India, Maharashtra, Gujarat, Bengal—because each area has its own distinct design language. By understanding these traditions and blending them with modern technology, we create designs that are both innovative and culturally relevant
This approach has allowed Aritza Gold to cater to a wide range of preferences, from South Indian temple-inspired designs to sleek Western-style pieces. Their Casting Collection alone features 25,000 designs spanning South Indian, Indo-Western, and Western styles, all meticulously crafted using direct casting techniques that ensure superior detailing and reduced weight.

Technology is the differentiator
Aritza Gold’s technological prowess extends beyond design to the very process of manufacturing. Unlike traditional casting methods, the company employs direct casting, which ensures precise weight control, sharpness, and consistency. This method reduces weight by 30-35% compared to conventional casting, making the jewellery not only lighter but also more affordable.
Additionally, Aritza Gold utilizes Italian stamping technology with custom-designed dies, laser cutting with CNC machines, and laser welding for seamless finishes. All our laser-cut items are soldered with laser welders, giving them an international finish with traditional Indian designs. This blend of global expertise and local sensibilities has earned the company widespread acclaim.
Another groundbreaking offering is the Tubing Collection, which introduces Italy’s Hollow Tube Jewellery concept to India. Lightweight yet striking, these pieces blend modern aesthetics with traditional South Indian styles, making them perfect for any occasion.
Scaling New Heights
Despite being just over a year old, Aritza Gold has already made significant strides. With 36 distributors spread across India and supply agreements with almost every leading jewellery brand, the company has firmly established itself as a key player in the B2B space. For now, Aritza Gold remains focused on manufacturing and design innovation, leaving retail distribution to its partners.
We’re still in the early stages, but over the next three years, we aim to scale production to 100% capacity and expand into a larger facility. We’re also exploring technologies from other industries, such as watchmaking and sunglasses, to see how they can be adapted to gold jewellery.
A Vision for the Future
What sets Aritza Gold apart isn’t just its technical capabilities or extensive design portfolio—it’s the passion and vision driving the company forward. Aritza Gold continues to push boundaries, introducing products that are truly unique and different.
For customers seeking high-quality, lightweight, and exquisitely designed jewellery, Aritza Gold represents the future of Indian gold craftsmanship. At Aritza, we believe in creating jewellery that tells a story—whether it’s through bold designs, intricate details, or meaningful symbols. Our mission is to bring something fresh and exciting to the table while honoring the traditions that make Indian jewellery so special.
In just one year, Aritza Gold has redefined what’s possible in the world of gold jewellery. And if its current trajectory is any indication, this is only the beginning.

JB Insights
Shaping Gem Enthusiasts for a Global Retail Reality: Inside GSI’s Colored Stone Program
By Ramit Kapur, Managing Director GSI India

One of the recurring questions I hear from retailers, whether in the heart of Mumbai or in the luxury corridors of New York is this: Where do we find individuals who truly understand colored stones? Not just those who can name them or describe their appearance, but professionals who understand their essence. People who grasp quality, origin, treatments, pricing influences and most importantly, how all of it directly impacts customer trust and retail flow.
Too often, gemology education ends at surface-level theory. Students know the textbook answers but lack the confidence to apply that knowledge when faced with a real-world stone. That’s because being a gemological professional is never about just one thing; it’s a sum of many factors. Theory is essential, but without hands-on exposure, it stays abstract. Practical lab experience should be backed by a mindset that encourages critical thinking and pattern recognition. Add to that real-world exposure, problem-solving under pressure, and the ability to communicate insights clearly and you begin to shape someone truly capable.
A Lab-Driven Approach to Learning
That’s the exact gap GSI set out to address when we created the Colored Stone Professional (CSP) Diploma Program.
With our global expertise, advanced instrumentation, and access to live inventory, we are in a special position to build a course that doesn’t just skim the surface, but goes deeper, one that stands out in a sea of generic gemology programs. Our vision is to go beyond just another degree course and create professionals of the very standard we’d want to hire for our own labs: accurate, efficient, thoughtful. And once trained, whether they choose to become designers, sourcing leads, retail trainers, or full-time gemologists, the world becomes their oyster.
Our approach to this course is not purely academic. We built it from the inside out; as industry participants who live this work every day. GSI, as a global laboratory, examines gemstones daily from all major trading centers. Our experts are constantly updated; researching detection techniques, documenting treatment trends, and working with inventories that reflect the full range of market realities. With that vantage point, we are set to solve a real industry problem: the widening gap between gemological knowledge and real-world application.
The CSP Difference
I could write an entire book on why this course is different. And honestly, I can’t stress enough the value of learning from a global laboratory like GSI that is connected to daily realities across continents. That makes GSI a platform reflecting something much deeper than theory, it reflects practice, insight, and precision. So while I could list countless strengths of the Colored Stone Professional (CSP) Diploma, here are a few that I believe define its true character.
First, the practical exposure is unmatched. Students don’t just “learn” stones, they work with 800 gemstones across the span of the course. It’s a curriculum-integrated journey that helps them observe and identify inclusions, verify treatments, and understand what those treatments mean in real market conditions.
Then comes instrumentation. Students get the opportunity to attend advanced lab sessions, where they experience GSI’s state-of-the-art instrumentation firsthand, and understand its applicability. When they see how and why FTIR, UV-Vis, and advanced spectroscopy are used, they begin to appreciate the rigor behind every report.
We also take them to the source. Our mine visits aren’t just field trips. They’re reality checks. Students see rough material in its natural environment, understand how value begins at origin, and how supply chain complexities play out from mine to market. They grasp pricing at the root, not just from the price tag on a finished piece.
And finally, perspective. We bring in industry veterans for open sessions. These are not scripted lectures, they’re candid conversations. Students are encouraged to ask, challenge, and absorb insights from people who’ve spent decades in design, manufacturing, trading, and retail. The result is perspective rooted in reality.
International curriculum with a domestic blend.
The CSP diploma program has been carefully curated by some of the finest minds in the gem and jewelry world;not just in India, but globally. Our team includes global experts who ensure the curriculum remains current, rigorous, and industry-relevant across borders. It’s updated frequently to reflect the latest market realities, treatment discoveries, and sourcing challenges. The diploma itself is issued from our headquarters in New York, giving our graduates global credibility and recognition.
Through the CSP diploma program, we are building professionals who can sit across from a buyer and explain why two seemingly similar stones have a vast price difference, or why a particular origin commands a premium. That’s the kind of clarity that transforms retail experiences and builds trust. By the end of the program, every graduate stands at par with a fresher gemologist, equipped not only for technical positions but also to bring value in retail, sourcing, manufacturing, or design. In fact, designers who complete our program often find themselves pitching better, sourcing smarter, and delivering with far greater conviction.
JB Insights
Gold Prices May Touch ₹1 Lakh in H2 2025 Amid Strong Investment Demand: ICICI Report

Gold prices in India are expected to trend higher in the second half of 2025, potentially reaching the ₹1,00,000 per 10 grams mark, according to a report by ICICI Bank Global Markets. Prices are currently trading in the range of ₹96,500 to ₹98,500 per 10 grams, but are forecasted to edge upward due to sustained investment demand and a mild depreciation in the Indian Rupee.
“Local gold prices are expected to continue trading with an upside bias, moving from a near-term range of ₹96,500–₹98,500 to the ₹98,500–₹100,000 range in H2 2025,” the report stated.
In June, domestic gold prices rose by 0.6% despite a global slowdown in momentum, supported by a 0.2% decline in the rupee. However, jewellery demand showed signs of weakening, with gold imports declining from USD 3.1 billion in April to USD 2.5 billion in May.
Investment demand, in contrast, remains strong. AMFI data showed net inflows of ₹2.92 billion into gold ETFs in May, following two months of outflows. Globally, SPDR Gold ETF holdings increased from 930 tonnes on June 1 to 948 tonnes by July 1, and speculative net long positions rose by 13,000 lots.
Despite gold’s YTD gains of 28%, prices have remained flat in recent weeks due to improving global risk sentiment. Key geopolitical developments, including a ceasefire between Israel and Iran and progress on U.S. trade agreements with the UK, Vietnam, Japan, India, and the EU, have eased safe-haven demand.
“The upshot is that easing geopolitical tensions and expectations that trade-war 2.0 could ease in magnitude have worked to limit further sharp upside emerging in gold prices,” the report noted.
While jewellery demand remains soft, strong investment-related buying continues to underpin the yellow metal’s upward momentum.
Feature
Navigating the Fine Line: How Jewellery Designers Can Draw Inspiration without Crossing into Plagiarism

We’ve all been there — scrolling through social media, spotting a stunning design, and thinking, “This is amazing, I could do something with this.” Maybe you even screenshot it for later. That moment of admiration is totally normal, and yes, it’s how creativity often works — one spark leads to another.
But here’s the tricky part: when does inspiration cross the line into imitation? There’s a difference between being creatively influenced and replicating someone else’s hard work. The quote “imitation is the sincerest form of flattery” may sound nice, but in design, it’s also a fast track to losing your credibility.
This issue is especially relevant in the Indian jewellery market, a diverse ecosystem that includes couture artisans, mass-market retailers, and indie designers — all coexisting alongside a booming imitation market. When original designs are copied and mass-produced, it damages the brand identity of the creator, dilutes the uniqueness of their work, and erodes the value of true craftsmanship.
Being inspired is natural — but respecting originality is essential.
Let us have a look at what ace Jewellery Designers/ Brands from the industry have to say about Plagiarsim & Inspiration in jewellery designs:

Avama Jewellers
Abhishek Kajaria, Founder and Owner
- How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?
At our luxury jewelry brand, our Unique Selling Proposition (USP) is rooted in innovative craftsmanship, attention to detail, and a deep understanding of our clients’ desires. We push the boundaries of design while staying true to our brand’s aesthetic..



2. What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?
To create original and diverse designs, we encourage our designers to draw inspiration from various sources, including art, architecture, nature, and cultural heritage. We also foster a culture of collaboration and knowledge sharing among our team members, which helps to stimulate creativity and innovation.
3. What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?
If we find our jewelry design is being copied, we promptly protect our rights by sending a cease-and-desist notice, seeking legal advice, or taking other actions to stop the infringement.
4. In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?
Recognizing the influence of other designers is vital for our growth. By acknowledging their contributions, we can learn from their experiences and create something original. We maintain our uniqueness by staying true to our brand’s vision and aesthetic.

Mahabir Danwar Jewellers – Vijay Soni, Director
- How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?
At Mahabir Danwar Jewellers, our USP lies in the fusion of heritage craftsmanship, innovative design, and exclusivity. We stay true to our brand ethos—blending timeless elegance with modern creativity. Through research, trend awareness, and our signature design language, we ensure every collection tells a unique story and evokes a personal connection, setting us apart in a crowded market.



- What steps can designers take to ensure they are drawing from a broad range of influences to create original and diverse designs?
Originality comes from exploring beyond the obvious. Designers should:
• Draw from varied sources like architecture, nature, and fine arts
• Study global and historical craftsmanship
• Experiment with new materials and techniques
• Avoid trend-chasing and focus on building a personal voice
By broadening their creative lens, designers can avoid unintentional imitation and develop truly distinct designs.


- What to do if your jewelry design is being copied? What are the legal implications of such plagiarism?
To protect designs:
• Register copyrights, trademarks, or design patents
• Take legal action, such as sending cease-and-desist notices
• Document the design process for proof of originality
• Raise awareness through industry platforms
Proactive protection is key to preserving exclusivity and creative ownership.
- How does acknowledging the influence of other designers help your growth while maintaining originality?
Acknowledging others’ work promotes learning and innovation. However, we ensure originality by:
• Using inspiration as a base, not a blueprint
• Infusing personal storytelling and brand identity
• Innovating through design, materials, and craftsmanship
• Continuously evolving our creative voice
Respecting influence while transforming it ensures our work stays authentic and uniquely ours.

Neeta Boochra Jewellery
Neeta Boochra, Founder
1)What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?
Indian jewellery designers have access to a vast and layered cultural heritage, but relying too heavily on a few well-known motifs (like Mughal, temple, or tribal jewellery) can limit innovation. To ensure originality and a broader creative palette, Indian designers can take the following India-specific steps to diversify their influences and evolve their design language:


Explore Regional Diversity: Study lesser-known jewellery traditions from Northeast India, tribal areas, and rural crafts like Dokra, Bastar, or Manipuri designs.
Blend Tradition with Contemporary Indian Art: Take inspiration from modern Indian artists, textile patterns, or architectural forms like stepwells or temple carvings.
Use Indian Literature & Philosophy: Draw abstract concepts from epics, folktales, and philosophies (Hindu, Buddhist, Sufi) to deepen your narrative.
Tap into Natural and Urban Landscapes: Let India’s diverse geography and cityscapes inspire shapes, textures, and forms.
Reimagine Obscure Historical Styles: Revive and reinterpret jewellery from lesser-known dynasties or rare styles like Chettinad or Satavahana-era adornments.
Collaborate Across Crafts: Work with artisans from weaving, embroidery, pottery, or painting to bring fresh perspectives and techniques.


2. What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?
If your jewellery design is being copied in India, you do have legal recourse, though the process depends on how you’ve protected your design. Here’s what you can do, along with the relevant legal implications under Indian law:


Collect Evidence
- Gather proof of your original design: sketches, CAD files, timestamps, emails, product photos, and public release dates.
- Take screenshots and purchase records of the copied designs for comparison.
Send a Legal Notice
- Through a lawyer, send a cease and desist notice to the infringing party demanding they stop production/sale immediately.
Take Civil or Criminal Action
- Civil remedies: You can seek injunctions, monetary damages, and destruction of copied goods.
3. In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?
Acknowledging the influence of other designers is not only a mark of integrity but also a powerful tool for personal growth
Promotes Humility and Learning: Recognizing others’ impact keeps you open to learning. It reminds you that design is a dialogue, not a solo performance.
Builds Deeper Understanding: When you consciously study and credit a designer’s work, you often uncover why it resonates with you—materials, philosophy, structure—helping you better refine your own preferences and style.
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