JB Insights
ANSAA JEWELLERS: Showcasing innovative artistry and timeless elegance
Ansaa Jewellers has become a renowned name in the gems and jewellery industry, celebrated for giving new dimensions to Indian traditional jewellery. Kantilal Shah, founder of Ansaa Jewellers spoke to JewelBuzz on Ansaa’s dazzling journey across three decades.
Please provide a brief history of Ansaa Jewellers.When and where was it established, name of the founders, growth and expansion of the company.
Ansaa Jewellers Private Limited, founded in 1997 by Kantilal Shah, has become a renowned name in the gems and jewellery industry, celebrated for giving new dimensions to Indian traditional jewellery. Kantilal Shah’s profound knowledge and artistic expertise shine through in the intricately handcrafted designs that exude passion and elegance. With numerous national and international accolades, Ansaa is a trendsetter in luxurious jewellery, redefining the beauty of Indian craftsmanship through timeless and innovative creations.
Growth and Expansion:
Since its inception, Ansaa Jewellers has grown into a globally recognized name in the gems and jewellery industry. Today, Ansaa Jewellers is synonymous with elegance and quality, offering a wide range of exquisite jewellery pieces that cater to a diverse clientele. The brand continues to expand its reach, solidifying its reputation as a pioneer in the industry.
• Please give details on the various product lines. Give details of special designs, techniques employed. What is your USP in Jewellery design?
Ansaa Jewellers offers a diverse range of jewellery, from traditional Indian designs to contemporary collections, opulent bridal sets, and bespoke creations. Renowned for blending heritage techniques like Kundan, Meenakari, and filigree with modern technologies such as 3D designing, the brand delivers intricate, versatile, and high-quality pieces. Their unique selling proposition lies in seamlessly fusing tradition with modernity, creating timeless masterpieces that reflect meticulous craftsmanship and innovation. Ansaa’s personalized approach and award-winning designs make it a trendsetter in redefining Indian jewellery.
The USP of Ansaa Jewellers lies in its ability to seamlessly blend traditional Indian craftsmanship with contemporary design sensibilities, creating jewellery that is both timeless and modern. Their designs stand out for their intricate detailing, innovative patterns, and versatility, including multi-use and reversible pieces.
• Are you planning to integrate AI in jewellery designing for your forthcoming collections?
Ansaa Jewellers is revolutionizing its design process by integrating Artificial Intelligence (AI) into upcoming collections. This innovation enhances precision, efficiency, and personalization by analyzing design data, market trends, and customer preferences. AI-driven tools will inspire unique patterns, streamline prototyping with 3D modelling, and reduce production timelines while ensuring accuracy. This strategic move reinforces Ansaa’s commitment to innovation and excellence, further solidifying its reputation as a pioneer in crafting exquisite and timeless jewellery.
• Details on manufacturing technology used to create high quality products that high level of detailing in design.
Ansaa Jewellers Private Limited employs advanced manufacturing technology to produce high-quality jewellery that stands out for its intricate detailing and exceptional craftsmanship. By integrating traditional techniques with state-of-the-art tools, the brand ensures precision and efficiency at every stage of production. Modern technologies such as 3D CAD (Computer-Aided Design) allow for the creation of detailed digital prototypes, enabling the visualization and refinement of complex designs before manufacturing. This ensures that each piece is crafted to perfection, meeting the brand’s exacting standards. The use of advanced casting techniques guarantees consistency in the intricate elements of each design, while precision laser cutting and engraving add fine details that elevate the aesthetic appeal of the jewellery. Additionally, Ansaa incorporates micro-setting techniques to achieve flawless gemstone placement, enhancing both durability and visual brilliance.
The fusion of these modern manufacturing methods with traditional Indian craftsmanship allows Ansaa Jewellers to produce exquisite pieces that reflect both heritage and innovation. This technological integration not only enhances the quality and detail of the jewellery but also optimizes production timelines, ensuring timely delivery of customized and exclusive pieces. Ansaa Jewellers’ commitment to leveraging cutting-edge manufacturing technology underscores its dedication to delivering exceptional designs that captivate and inspire.
• How do you stay ahead of design trends, and how do you balance timeless styles with contemporary trends?
Ansaa Jewellers consistently stays ahead of design trends, balancing timeless elegance with contemporary innovation Ansaa achieves this by continuously researching emerging trends, analysing customer preferences, and employing cutting-edge design technology. This approach allows the brand to anticipate shifts in the market and integrate them seamlessly into their collections, ensuring that each piece remains both on-trend and timeless.
• What are your plans with regards to your brand presence in the market, sales strategies if any? Kindly decode.
Ansaa Jewellers Private Limited is committed to enhancing its brand presence and expanding its reach in the global jewellery market through strategic initiatives. The company plans to strengthen its position by leveraging a multi-channel approach that includes both physical and digital platforms. This includes the expansion of flagship stores in key metropolitan areas and enhancing its online presence with an enriched e-commerce platform that provides a seamless shopping experience. The brand will employ targeted marketing strategies, such as digital advertising, social media campaigns, and influencer partnerships, to engage with a wider audience and build brand loyalty.
In addition, Ansaa plans to implement customer-centric sales strategies that emphasize personalized service and bespoke offerings. By using advanced data analytics and AI-driven insights, the brand aims to better understand consumer preferences and tailor product recommendations accordingly. To boost sales, Ansaa will introduce exclusive collections and limited-edition pieces that attract collectors and connoisseurs. Partnerships with international retailers and participation in global jewellery exhibitions will further bolster its reputation as an industry leader. With a commitment to innovation, quality, and customer satisfaction, Ansaa Jewellers seeks to establish itself as a premier choice for discerning jewellery enthusiasts around the world.
• What are the target cities/ regions you are looking forward to grow in terms of Distribution & Retail Network.
Ansaa Jewellers Private Limited has a strong presence in North India and South India, where the brand has established a reputation for high-quality, intricately designed jewellery. To build on this success, Ansaa is focused on expanding its distribution and retail network to include key cities in the western region of India. This strategic expansion aims to capture new markets and increase accessibility for customers who appreciate the brand’s unique blend of traditional and contemporary jewellery. Cities such as Mumbai, Pune, Ahmedabad, and Surat are being prioritized, as these locations have a robust consumer base with a strong affinity for premium jewellery.
To facilitate this growth, Ansaa plans to open new flagship stores and collaborate with high-end retailers to reach a broader audience. The company is also enhancing its digital presence, providing a seamless online shopping experience that complements its physical retail expansion. By leveraging targeted marketing campaigns and partnerships with regional influencers, Ansaa aims to deepen brand awareness and foster customer loyalty in these new markets. Furthermore, the expansion into the western region aligns with Ansaa’s long-term vision of becoming a prominent name in India’s jewellery industry. Through this strategic distribution and retail network growth, Ansaa Jewellers seeks to deliver its exquisite craftsmanship and unparalleled designs to more customers, solidifying its position as a leading jewellery brand in the country.
• As a leader in the industry, what advice would you give to someone starting a jewelry business today?
Ansaa Jewellers advises aspiring jewellery entrepreneurs to focus on quality, uniqueness, and market insights. Success begins with skilled artisans, high-quality materials, and a balance of traditional techniques with modern innovation. Leveraging technology like CAD and 3D printing enhances precision and enables intricate, custom designs. A strong brand identity, built through a clear vision and consistent storytelling, along with a robust online and offline presence, is essential for market reach and trust. Engaging customers via social media, influencer collaborations, and personalized experiences fosters loyalty. Remaining adaptable to trends and learning from industry leaders ensures long-term competitiveness and success.
• Future plans for the next 3 years—expansion of jewellery manufacturing facilities, new product lines etc.
Ansaa Jewellers has ambitious plans for the next three years aimed at bolstering its market position and enhancing its manufacturing capabilities. The company intends to expand its jewellery manufacturing facilities to increase production capacity and integrate more advanced technologies. This expansion will include the adoption of cutting-edge equipment and automation to streamline processes and ensure the highest standards of craftsmanship, further elevating the quality of its jewellery.
In addition to facility growth, Ansaa Jewellers plans to introduce new product lines that reflect the evolving tastes and preferences of its clientele. This includes expanding into more contemporary and innovative designs that appeal to younger audiences while still maintaining the brand’s strong connection to traditional Indian artistry. The new product lines may incorporate elements like sustainable and ethically sourced materials, catering to the growing consumer demand for eco-friendly and responsibly made jewellery.
Ansaa also aims to enhance its bespoke and custom jewellery offerings, providing customers with more personalized options that align with individual tastes and special occasions. The brand will continue to focus on enhancing its digital presence, with the launch of an improved e-commerce platform and targeted online marketing campaigns to reach a wider audience. Through these strategic initiatives, Ansaa Jewellers is poised to strengthen its leadership position, expand its reach, and offer an exceptional jewellery experience to an even broader customer base.
• Comment on Ansaa Jewellers diversification in other sectors.
Ansaa Jewellers, known for its exceptional craftsmanship and innovative designs, could enhance its brand and revenue by diversifying into related sectors. Expanding into luxury lifestyle products, fashion accessories, and home décor would allow Ansaa to leverage its design expertise and appeal to a broader audience. Potential ventures include high-end watches, handbags, and eco-friendly, sustainable offerings that align with modern consumer values. Partnerships in fine art, interior design, or wellness could further reinforce its commitment to craftsmanship and luxury. Maintaining quality, innovation, and brand integrity would ensure Ansaa’s success in new markets while preserving its core identity.
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By Invitation
You asked, we answered: Gold hits $3,000 – What comes next?
By Juan Carlos Artigas
Global Head of Research-World Gold Council
Key highlights
- Gold’s new milestone: Gold recently crossed US$3,000/oz intraday – a headline-worthy event, but the true significance for gold lies in the broader economic trends driving its rise
- Price momentum: Gold surged from US$2,500/oz to US$3,000 in just 210 days, pushing it three standard deviations above its 200-day moving average
- Market fundamentals: While gold may face some consolidation due to the speed of its latest move, the combination of geopolitical and geoeconomic uncertainty, rising inflation, lower rates and a weaker US dollar continue to provide powerful tailwinds to investment demand.
Gold (briefly) breaks through another psychological level
Gold crossed US$3,000/oz in intra-day trading during the early hours of Friday 14 March and then again on Monday 17 March.1 While the LBMA Gold Price PM hasn’t officially crossed the mark, setting at US$2,996.50/oz on Monday, it has nonetheless grabbed the attention of investors and media outlets around the world, triggering a myriad of questions about its significance.
So, what does this milestone really mean? Depending on who you ask: a lot or not much at all. For us, there are interesting psychological and technical aspects about this triple-zero ending price that could influence gold’s short-term behaviour. But the more meaningful – and lasting – dynamics are the ones behind gold’s performance over the past several months.
What’s meaningful about gold’s move?
Gold reached more than 40 new all-time highs in 2024 and fourteen more so far this year.2 Its upward move has been no coincidence and, in our most recent Gold Market Commentary, we talked about a potential perfect storm forming for gold. The focus isn’t just the number itself but the pace at which gold has reached it. The jump from US$2,500/oz to US$3,000/oz took just 210 days – a notably faster move that underscores the momentum gold has built over the past two years (Chart 1). Compare that to the approximate 1,700 days that gold took, on average, to achieve previous US$500/oz increments, and the move stands out (Table 1).
In fairness, gold had to double in price to go from US$500/oz to US$1,000/oz, while it only had to rise 20% to go from US$2,500/oz to US$3,000/oz. To provide additional context, gold has increased nearly sixfold since December 2005, when it first reached US$500/oz, equivalent to an annualised return of 9.7%. Over the same period, the S&P 500 spot index has increased at a rate of 8.2% per year.3
To take this relative movement into account, we look instead at how much gold has deviated from its 200-day moving average (200DMA). The recent rally has pushed gold’s price three standard deviations (3σ) above the long-term average spread of its 200DMA (Chart 2). Most recently, we saw this extreme divergence during the COVID-19 pandemic in 2020 when gold crossed US$2,000/oz and again around the time gold reached US$2,500/oz. Following these moves there was a period of consolidation before the upward trend eventually resumed.
What’s next?
As the saying goes, “even strong rallies need to catch their breath.” Gold has remained, on average, above previous multiples of US$500/oz for nine days before pulling back (Table 1). At the same time, however, gold has rebounded above the same level in just a few days four out of five times.
From a technical and positioning standpoint, if gold were to remain above US$3,000/oz over the next couple of weeks, it would likely trigger additional buying from derivatives contracts. For example, we estimate there is roughly US$8bn in net delta-adjusted notional in options contracts from US gold ETFs that expire Friday 21 March,4 and US$16bn in options on futures that expire on 26 March. While this may create a slingshot effect, it could also trigger short-term-profit taking.
In view of the speed of gold’s latest move, it would not be surprising to see some price consolidation. But despite potential short-term volatility, the most important determinant for gold’s next move is whether fundamentals can provide long-term support to its trend. As we discussed in our recent Gold Demand Trends, while price strength will likely create headwinds for gold jewellery demand, push recycling up and motivate some profit taking, there are many reasons to believe that investment demand will continue to be supported by a combination of geopolitical and geoeconomic uncertainty, rising inflation, lower rates and a weaker US dollar.
JB Insights
GJIIF 2025: South India’s Premier Jewellery Exhibition Delivers Exceptional Results with High Footfall and Robust Sales
GJIIF provides strong boost as trade prepares for Akshaya Tritiya
- Marked increase in Pan-India visitors and International participants
- Significant retailer presence – from small stores to corporate chains
- Concurrent events – Networking Evening and Knowledge Seminars – add sparkle to the show
The Akshaya Tritiya edition of South India’s oldest and most premier B2B jewellery event, Gem & Jewellery India International Fair (GJIIF) 2025 was a resounding success with turnout and business transactions exceeding expectations all round.
The venue remained crowded on all the three days with over 10,000 visitors, and the general overall feedback indicated that exhibitors were extremely satisfied having registering outright orders. Most also reported success in widening their clientnetwork with new potential contacts.
GJIIF, organised by the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF), is the only B2B jewellery show in the country with an exclusive focus on South Indian jewellery. This edition, held from February 28 to March 2, 2025 was well timed to help the trade prepare for the all-important Akshaya Tritiya festival.
Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “This year GJIIF was bigger and better in many ways. Not only were there more exhibitors and visitors than before, we also saw positive sentiment driving business deals. As the only show focusing on South Indian jewellery, GJIIF has become a must-visit event for large corporates and multi-store retailers, as well as huge numbers of smaller and medium retailers from the region.”
The show had over 400 exhibitors spread over 870 stalls covering a mammoth 2,00,000 sq ft area. These included many renowned manufacturers and wholesalers, most of whom have now been present at the show consistently for years. They believe GJIIF is the ideal platform to introduce new designs for the Akshaya Tritiya festival to the trade and feel GJIIF as the Gateway to South Indian Jewellery Market. Many new exhibitors also attracted attention with their innovative and creative offerings.
Over the years, the profile of the GJIIF has evolved from being a purely regional trade show to one that attracted visitors from all across India. This year, GJIIF took a further leap, welcoming a large number of overseas buyers including leaders of trade bodies from South Asia and South-East Asia too. Business visitors from Malaysia, Sri Lanka, Russia, Middle East, China and a few other places were also present.
Emphasising the key role that GJIIF plays for the retail trade, B Sabarinath, President TNJF said, “Most exhibitors not only had many visitors but also reported good business. Every visitor was keen to book orders to ensure that they have new collections for the auspicious wedding & festival season up ahead. There was a vast variety of choice, with many new designs that gave a contemporary look to the traditional southern ornaments.”
GJIIF has also been recognised as a premier trade event due to its business-friendly environment. Registration procedures, both prior to the event and at the show, have been streamlined for easy entry while maintaining strict B2B norms. The well-organised layout and the hospitality arrangements go a long way in allowing participants to focus on their business goals.
“The Organising Team aims to raise the bar each year while planning and executing GJIIF to ensure the highest standards in the arrangements and hospitality of top quality,” said V.K. Manoj, Project Director, United Exhibitions, the event managers. “GJIIF is a landmark event for the South Indian industry, with the entire jewellery fraternity – from the largest to the smallest – visiting the show to do business and network.”
Alongside, the main show there are also concurrent events of equally high quality & focused seminars, panel discussions and educational presentations to enhance knowledge-sharing and future preparedness.Among thehighlights of the three-day event were the Networking Nite & Gala Dinner for the informal interaction where the attendees were enthralled by the high-powered performance of world-renowned band STACCATO, a well know name in global musical circles.
GJIIF Festive Edition 2025 will be held in Chennai from 12th to 14th September 2025.
JB Insights
JMAIIE 2025 places the jewellery machinery sector firmly in the spotlight
Show featured 300+ exhibitors, saw 6000+ visitors in attendance
Jewellery Machinery & Allied India International Expo (JMAIIE 2025), the fourth edition of the largest show dedicated to manufacturing technology, ended on a very successful note, with healthy business across all machinery categories. JMAIIE 2025featured 300+ exhibitors with nearly 70% of them representing top global players.The event generated significant awareness through both online and offline promotions, attracting a large number of visitors. The show saw 6000+ visitors in attendance, both from India and abroad. JMAIIE is organized by KNC SERVICES and powered by JEWELLERY MACHINERY & ACCESSORIES FORUM
JMAIIE provided an unparalleled platform to showcase jewellery manufacturing technology from India and across the globe.JMAIIE is one of the most anticipated exhibitions in the jewellery manufacturing machinery industry, bringing together leading manufacturers, exporters, and professionals from across the globe. The show proved itself as a dynamic platform for showcasing technology, innovation, and manufacturing expertise.
JMAIIE 2025 was inaugurated at BEC, Mumbai by Chief Guest Farhad Sethna, Chairman-JMA Forum, alongwith Guest of Honor Kevin James, Managing Director – Goodwin Refractory Services India Pvt. Ltd. Present at the inauguration were Kranti Nagvekar, Founder- KNC Services, Naresh Balani, Vice Chairman – JMA Forum,members of JMA Forum and other dignitaries from the G&J Industry.
“JMAIIE is firmly established in the global calendar of jewellery machinery expos. JMAIIE is reaching further and wider than before”, said Kevin James.
“JMAIIE is first exclusive platform for jewellery machinery. With every edition we are heading in the right direction to make JMAIIE the biggest in the world”, said Farhad Sethna.
“JMAIIE is a game-changer, driving technological advancements that redefine the jewellery industry. As we celebrate the 4th edition with KNC, we embrace AI and innovation in jewellery machinery, shaping a brighter future for India and Asia.” said Chetan Kumar Mehta-. President- Jewellery Division, IBJA – India, President – Jewellers Association Bengaluru Chairman & Managing Director – Laxmi Diamonds, Bengaluru.
A highlight at JMAIIE was the INNOVATIVE PAVILION . Cutting edge technological innovations were showcased at the pavilion. The Pavilion featured innovations from UNITED ENTERPRISE, ACZEL, MAXSELL, GB AUTOMATION, SUPERSONICS, FISCHER.
In conclusion, with JMAIIE jewellery manufacturing technology segment was given the importance it deserved. It was a dedicated effort to showcase and promote the machinery and allied segment. JMAIIE not only showcased the latest technology, but also was driver in creating awareness for jewellery industry to adopt the latest in innovative technology to be a global player.
“I am grateful to the wholehearted support from the industry.I thank the exhibitors, visitors, media and all who contributed to the success from JMAIIE.With the support of all we are certain JMAIIE will be bigger, better and more constructive”, said Kranti Nagvekar, Founder KNC Services
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