JB Insights
ANSAA JEWELLERS: Showcasing innovative artistry and timeless elegance
Ansaa Jewellers has become a renowned name in the gems and jewellery industry, celebrated for giving new dimensions to Indian traditional jewellery. Kantilal Shah, founder of Ansaa Jewellers spoke to JewelBuzz on Ansaa’s dazzling journey across three decades.





Please provide a brief history of Ansaa Jewellers.When and where was it established, name of the founders, growth and expansion of the company.
Ansaa Jewellers Private Limited, founded in 1997 by Kantilal Shah, has become a renowned name in the gems and jewellery industry, celebrated for giving new dimensions to Indian traditional jewellery. Kantilal Shah’s profound knowledge and artistic expertise shine through in the intricately handcrafted designs that exude passion and elegance. With numerous national and international accolades, Ansaa is a trendsetter in luxurious jewellery, redefining the beauty of Indian craftsmanship through timeless and innovative creations.


Growth and Expansion:
Since its inception, Ansaa Jewellers has grown into a globally recognized name in the gems and jewellery industry. Today, Ansaa Jewellers is synonymous with elegance and quality, offering a wide range of exquisite jewellery pieces that cater to a diverse clientele. The brand continues to expand its reach, solidifying its reputation as a pioneer in the industry.


• Please give details on the various product lines. Give details of special designs, techniques employed. What is your USP in Jewellery design?
Ansaa Jewellers offers a diverse range of jewellery, from traditional Indian designs to contemporary collections, opulent bridal sets, and bespoke creations. Renowned for blending heritage techniques like Kundan, Meenakari, and filigree with modern technologies such as 3D designing, the brand delivers intricate, versatile, and high-quality pieces. Their unique selling proposition lies in seamlessly fusing tradition with modernity, creating timeless masterpieces that reflect meticulous craftsmanship and innovation. Ansaa’s personalized approach and award-winning designs make it a trendsetter in redefining Indian jewellery.
The USP of Ansaa Jewellers lies in its ability to seamlessly blend traditional Indian craftsmanship with contemporary design sensibilities, creating jewellery that is both timeless and modern. Their designs stand out for their intricate detailing, innovative patterns, and versatility, including multi-use and reversible pieces.


• Are you planning to integrate AI in jewellery designing for your forthcoming collections?
Ansaa Jewellers is revolutionizing its design process by integrating Artificial Intelligence (AI) into upcoming collections. This innovation enhances precision, efficiency, and personalization by analyzing design data, market trends, and customer preferences. AI-driven tools will inspire unique patterns, streamline prototyping with 3D modelling, and reduce production timelines while ensuring accuracy. This strategic move reinforces Ansaa’s commitment to innovation and excellence, further solidifying its reputation as a pioneer in crafting exquisite and timeless jewellery.
• Details on manufacturing technology used to create high quality products that high level of detailing in design.
Ansaa Jewellers Private Limited employs advanced manufacturing technology to produce high-quality jewellery that stands out for its intricate detailing and exceptional craftsmanship. By integrating traditional techniques with state-of-the-art tools, the brand ensures precision and efficiency at every stage of production. Modern technologies such as 3D CAD (Computer-Aided Design) allow for the creation of detailed digital prototypes, enabling the visualization and refinement of complex designs before manufacturing. This ensures that each piece is crafted to perfection, meeting the brand’s exacting standards. The use of advanced casting techniques guarantees consistency in the intricate elements of each design, while precision laser cutting and engraving add fine details that elevate the aesthetic appeal of the jewellery. Additionally, Ansaa incorporates micro-setting techniques to achieve flawless gemstone placement, enhancing both durability and visual brilliance.
The fusion of these modern manufacturing methods with traditional Indian craftsmanship allows Ansaa Jewellers to produce exquisite pieces that reflect both heritage and innovation. This technological integration not only enhances the quality and detail of the jewellery but also optimizes production timelines, ensuring timely delivery of customized and exclusive pieces. Ansaa Jewellers’ commitment to leveraging cutting-edge manufacturing technology underscores its dedication to delivering exceptional designs that captivate and inspire.


• How do you stay ahead of design trends, and how do you balance timeless styles with contemporary trends?
Ansaa Jewellers consistently stays ahead of design trends, balancing timeless elegance with contemporary innovation Ansaa achieves this by continuously researching emerging trends, analysing customer preferences, and employing cutting-edge design technology. This approach allows the brand to anticipate shifts in the market and integrate them seamlessly into their collections, ensuring that each piece remains both on-trend and timeless.
• What are your plans with regards to your brand presence in the market, sales strategies if any? Kindly decode.
Ansaa Jewellers Private Limited is committed to enhancing its brand presence and expanding its reach in the global jewellery market through strategic initiatives. The company plans to strengthen its position by leveraging a multi-channel approach that includes both physical and digital platforms. This includes the expansion of flagship stores in key metropolitan areas and enhancing its online presence with an enriched e-commerce platform that provides a seamless shopping experience. The brand will employ targeted marketing strategies, such as digital advertising, social media campaigns, and influencer partnerships, to engage with a wider audience and build brand loyalty.
In addition, Ansaa plans to implement customer-centric sales strategies that emphasize personalized service and bespoke offerings. By using advanced data analytics and AI-driven insights, the brand aims to better understand consumer preferences and tailor product recommendations accordingly. To boost sales, Ansaa will introduce exclusive collections and limited-edition pieces that attract collectors and connoisseurs. Partnerships with international retailers and participation in global jewellery exhibitions will further bolster its reputation as an industry leader. With a commitment to innovation, quality, and customer satisfaction, Ansaa Jewellers seeks to establish itself as a premier choice for discerning jewellery enthusiasts around the world.


• What are the target cities/ regions you are looking forward to grow in terms of Distribution & Retail Network.
Ansaa Jewellers Private Limited has a strong presence in North India and South India, where the brand has established a reputation for high-quality, intricately designed jewellery. To build on this success, Ansaa is focused on expanding its distribution and retail network to include key cities in the western region of India. This strategic expansion aims to capture new markets and increase accessibility for customers who appreciate the brand’s unique blend of traditional and contemporary jewellery. Cities such as Mumbai, Pune, Ahmedabad, and Surat are being prioritized, as these locations have a robust consumer base with a strong affinity for premium jewellery.
To facilitate this growth, Ansaa plans to open new flagship stores and collaborate with high-end retailers to reach a broader audience. The company is also enhancing its digital presence, providing a seamless online shopping experience that complements its physical retail expansion. By leveraging targeted marketing campaigns and partnerships with regional influencers, Ansaa aims to deepen brand awareness and foster customer loyalty in these new markets. Furthermore, the expansion into the western region aligns with Ansaa’s long-term vision of becoming a prominent name in India’s jewellery industry. Through this strategic distribution and retail network growth, Ansaa Jewellers seeks to deliver its exquisite craftsmanship and unparalleled designs to more customers, solidifying its position as a leading jewellery brand in the country.
• As a leader in the industry, what advice would you give to someone starting a jewelry business today?
Ansaa Jewellers advises aspiring jewellery entrepreneurs to focus on quality, uniqueness, and market insights. Success begins with skilled artisans, high-quality materials, and a balance of traditional techniques with modern innovation. Leveraging technology like CAD and 3D printing enhances precision and enables intricate, custom designs. A strong brand identity, built through a clear vision and consistent storytelling, along with a robust online and offline presence, is essential for market reach and trust. Engaging customers via social media, influencer collaborations, and personalized experiences fosters loyalty. Remaining adaptable to trends and learning from industry leaders ensures long-term competitiveness and success.

• Future plans for the next 3 years—expansion of jewellery manufacturing facilities, new product lines etc.
Ansaa Jewellers has ambitious plans for the next three years aimed at bolstering its market position and enhancing its manufacturing capabilities. The company intends to expand its jewellery manufacturing facilities to increase production capacity and integrate more advanced technologies. This expansion will include the adoption of cutting-edge equipment and automation to streamline processes and ensure the highest standards of craftsmanship, further elevating the quality of its jewellery.
In addition to facility growth, Ansaa Jewellers plans to introduce new product lines that reflect the evolving tastes and preferences of its clientele. This includes expanding into more contemporary and innovative designs that appeal to younger audiences while still maintaining the brand’s strong connection to traditional Indian artistry. The new product lines may incorporate elements like sustainable and ethically sourced materials, catering to the growing consumer demand for eco-friendly and responsibly made jewellery.
Ansaa also aims to enhance its bespoke and custom jewellery offerings, providing customers with more personalized options that align with individual tastes and special occasions. The brand will continue to focus on enhancing its digital presence, with the launch of an improved e-commerce platform and targeted online marketing campaigns to reach a wider audience. Through these strategic initiatives, Ansaa Jewellers is poised to strengthen its leadership position, expand its reach, and offer an exceptional jewellery experience to an even broader customer base.
• Comment on Ansaa Jewellers diversification in other sectors.
Ansaa Jewellers, known for its exceptional craftsmanship and innovative designs, could enhance its brand and revenue by diversifying into related sectors. Expanding into luxury lifestyle products, fashion accessories, and home décor would allow Ansaa to leverage its design expertise and appeal to a broader audience. Potential ventures include high-end watches, handbags, and eco-friendly, sustainable offerings that align with modern consumer values. Partnerships in fine art, interior design, or wellness could further reinforce its commitment to craftsmanship and luxury. Maintaining quality, innovation, and brand integrity would ensure Ansaa’s success in new markets while preserving its core identity.

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JB Insights
Shaping Gem Enthusiasts for a Global Retail Reality: Inside GSI’s Colored Stone Program
By Ramit Kapur, Managing Director GSI India

One of the recurring questions I hear from retailers, whether in the heart of Mumbai or in the luxury corridors of New York is this: Where do we find individuals who truly understand colored stones? Not just those who can name them or describe their appearance, but professionals who understand their essence. People who grasp quality, origin, treatments, pricing influences and most importantly, how all of it directly impacts customer trust and retail flow.
Too often, gemology education ends at surface-level theory. Students know the textbook answers but lack the confidence to apply that knowledge when faced with a real-world stone. That’s because being a gemological professional is never about just one thing; it’s a sum of many factors. Theory is essential, but without hands-on exposure, it stays abstract. Practical lab experience should be backed by a mindset that encourages critical thinking and pattern recognition. Add to that real-world exposure, problem-solving under pressure, and the ability to communicate insights clearly and you begin to shape someone truly capable.
A Lab-Driven Approach to Learning
That’s the exact gap GSI set out to address when we created the Colored Stone Professional (CSP) Diploma Program.
With our global expertise, advanced instrumentation, and access to live inventory, we are in a special position to build a course that doesn’t just skim the surface, but goes deeper, one that stands out in a sea of generic gemology programs. Our vision is to go beyond just another degree course and create professionals of the very standard we’d want to hire for our own labs: accurate, efficient, thoughtful. And once trained, whether they choose to become designers, sourcing leads, retail trainers, or full-time gemologists, the world becomes their oyster.
Our approach to this course is not purely academic. We built it from the inside out; as industry participants who live this work every day. GSI, as a global laboratory, examines gemstones daily from all major trading centers. Our experts are constantly updated; researching detection techniques, documenting treatment trends, and working with inventories that reflect the full range of market realities. With that vantage point, we are set to solve a real industry problem: the widening gap between gemological knowledge and real-world application.
The CSP Difference
I could write an entire book on why this course is different. And honestly, I can’t stress enough the value of learning from a global laboratory like GSI that is connected to daily realities across continents. That makes GSI a platform reflecting something much deeper than theory, it reflects practice, insight, and precision. So while I could list countless strengths of the Colored Stone Professional (CSP) Diploma, here are a few that I believe define its true character.
First, the practical exposure is unmatched. Students don’t just “learn” stones, they work with 800 gemstones across the span of the course. It’s a curriculum-integrated journey that helps them observe and identify inclusions, verify treatments, and understand what those treatments mean in real market conditions.
Then comes instrumentation. Students get the opportunity to attend advanced lab sessions, where they experience GSI’s state-of-the-art instrumentation firsthand, and understand its applicability. When they see how and why FTIR, UV-Vis, and advanced spectroscopy are used, they begin to appreciate the rigor behind every report.
We also take them to the source. Our mine visits aren’t just field trips. They’re reality checks. Students see rough material in its natural environment, understand how value begins at origin, and how supply chain complexities play out from mine to market. They grasp pricing at the root, not just from the price tag on a finished piece.
And finally, perspective. We bring in industry veterans for open sessions. These are not scripted lectures, they’re candid conversations. Students are encouraged to ask, challenge, and absorb insights from people who’ve spent decades in design, manufacturing, trading, and retail. The result is perspective rooted in reality.
International curriculum with a domestic blend.
The CSP diploma program has been carefully curated by some of the finest minds in the gem and jewelry world;not just in India, but globally. Our team includes global experts who ensure the curriculum remains current, rigorous, and industry-relevant across borders. It’s updated frequently to reflect the latest market realities, treatment discoveries, and sourcing challenges. The diploma itself is issued from our headquarters in New York, giving our graduates global credibility and recognition.
Through the CSP diploma program, we are building professionals who can sit across from a buyer and explain why two seemingly similar stones have a vast price difference, or why a particular origin commands a premium. That’s the kind of clarity that transforms retail experiences and builds trust. By the end of the program, every graduate stands at par with a fresher gemologist, equipped not only for technical positions but also to bring value in retail, sourcing, manufacturing, or design. In fact, designers who complete our program often find themselves pitching better, sourcing smarter, and delivering with far greater conviction.
JB Insights
Gold Prices May Touch ₹1 Lakh in H2 2025 Amid Strong Investment Demand: ICICI Report

Gold prices in India are expected to trend higher in the second half of 2025, potentially reaching the ₹1,00,000 per 10 grams mark, according to a report by ICICI Bank Global Markets. Prices are currently trading in the range of ₹96,500 to ₹98,500 per 10 grams, but are forecasted to edge upward due to sustained investment demand and a mild depreciation in the Indian Rupee.
“Local gold prices are expected to continue trading with an upside bias, moving from a near-term range of ₹96,500–₹98,500 to the ₹98,500–₹100,000 range in H2 2025,” the report stated.
In June, domestic gold prices rose by 0.6% despite a global slowdown in momentum, supported by a 0.2% decline in the rupee. However, jewellery demand showed signs of weakening, with gold imports declining from USD 3.1 billion in April to USD 2.5 billion in May.
Investment demand, in contrast, remains strong. AMFI data showed net inflows of ₹2.92 billion into gold ETFs in May, following two months of outflows. Globally, SPDR Gold ETF holdings increased from 930 tonnes on June 1 to 948 tonnes by July 1, and speculative net long positions rose by 13,000 lots.
Despite gold’s YTD gains of 28%, prices have remained flat in recent weeks due to improving global risk sentiment. Key geopolitical developments, including a ceasefire between Israel and Iran and progress on U.S. trade agreements with the UK, Vietnam, Japan, India, and the EU, have eased safe-haven demand.
“The upshot is that easing geopolitical tensions and expectations that trade-war 2.0 could ease in magnitude have worked to limit further sharp upside emerging in gold prices,” the report noted.
While jewellery demand remains soft, strong investment-related buying continues to underpin the yellow metal’s upward momentum.
Feature
Navigating the Fine Line: How Jewellery Designers Can Draw Inspiration without Crossing into Plagiarism

We’ve all been there — scrolling through social media, spotting a stunning design, and thinking, “This is amazing, I could do something with this.” Maybe you even screenshot it for later. That moment of admiration is totally normal, and yes, it’s how creativity often works — one spark leads to another.
But here’s the tricky part: when does inspiration cross the line into imitation? There’s a difference between being creatively influenced and replicating someone else’s hard work. The quote “imitation is the sincerest form of flattery” may sound nice, but in design, it’s also a fast track to losing your credibility.
This issue is especially relevant in the Indian jewellery market, a diverse ecosystem that includes couture artisans, mass-market retailers, and indie designers — all coexisting alongside a booming imitation market. When original designs are copied and mass-produced, it damages the brand identity of the creator, dilutes the uniqueness of their work, and erodes the value of true craftsmanship.
Being inspired is natural — but respecting originality is essential.
Let us have a look at what ace Jewellery Designers/ Brands from the industry have to say about Plagiarsim & Inspiration in jewellery designs:

Avama Jewellers
Abhishek Kajaria, Founder and Owner
- How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?
At our luxury jewelry brand, our Unique Selling Proposition (USP) is rooted in innovative craftsmanship, attention to detail, and a deep understanding of our clients’ desires. We push the boundaries of design while staying true to our brand’s aesthetic..



2. What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?
To create original and diverse designs, we encourage our designers to draw inspiration from various sources, including art, architecture, nature, and cultural heritage. We also foster a culture of collaboration and knowledge sharing among our team members, which helps to stimulate creativity and innovation.
3. What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?
If we find our jewelry design is being copied, we promptly protect our rights by sending a cease-and-desist notice, seeking legal advice, or taking other actions to stop the infringement.
4. In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?
Recognizing the influence of other designers is vital for our growth. By acknowledging their contributions, we can learn from their experiences and create something original. We maintain our uniqueness by staying true to our brand’s vision and aesthetic.

Mahabir Danwar Jewellers – Vijay Soni, Director
- How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?
At Mahabir Danwar Jewellers, our USP lies in the fusion of heritage craftsmanship, innovative design, and exclusivity. We stay true to our brand ethos—blending timeless elegance with modern creativity. Through research, trend awareness, and our signature design language, we ensure every collection tells a unique story and evokes a personal connection, setting us apart in a crowded market.



- What steps can designers take to ensure they are drawing from a broad range of influences to create original and diverse designs?
Originality comes from exploring beyond the obvious. Designers should:
• Draw from varied sources like architecture, nature, and fine arts
• Study global and historical craftsmanship
• Experiment with new materials and techniques
• Avoid trend-chasing and focus on building a personal voice
By broadening their creative lens, designers can avoid unintentional imitation and develop truly distinct designs.


- What to do if your jewelry design is being copied? What are the legal implications of such plagiarism?
To protect designs:
• Register copyrights, trademarks, or design patents
• Take legal action, such as sending cease-and-desist notices
• Document the design process for proof of originality
• Raise awareness through industry platforms
Proactive protection is key to preserving exclusivity and creative ownership.
- How does acknowledging the influence of other designers help your growth while maintaining originality?
Acknowledging others’ work promotes learning and innovation. However, we ensure originality by:
• Using inspiration as a base, not a blueprint
• Infusing personal storytelling and brand identity
• Innovating through design, materials, and craftsmanship
• Continuously evolving our creative voice
Respecting influence while transforming it ensures our work stays authentic and uniquely ours.

Neeta Boochra Jewellery
Neeta Boochra, Founder
1)What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?
Indian jewellery designers have access to a vast and layered cultural heritage, but relying too heavily on a few well-known motifs (like Mughal, temple, or tribal jewellery) can limit innovation. To ensure originality and a broader creative palette, Indian designers can take the following India-specific steps to diversify their influences and evolve their design language:


Explore Regional Diversity: Study lesser-known jewellery traditions from Northeast India, tribal areas, and rural crafts like Dokra, Bastar, or Manipuri designs.
Blend Tradition with Contemporary Indian Art: Take inspiration from modern Indian artists, textile patterns, or architectural forms like stepwells or temple carvings.
Use Indian Literature & Philosophy: Draw abstract concepts from epics, folktales, and philosophies (Hindu, Buddhist, Sufi) to deepen your narrative.
Tap into Natural and Urban Landscapes: Let India’s diverse geography and cityscapes inspire shapes, textures, and forms.
Reimagine Obscure Historical Styles: Revive and reinterpret jewellery from lesser-known dynasties or rare styles like Chettinad or Satavahana-era adornments.
Collaborate Across Crafts: Work with artisans from weaving, embroidery, pottery, or painting to bring fresh perspectives and techniques.


2. What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?
If your jewellery design is being copied in India, you do have legal recourse, though the process depends on how you’ve protected your design. Here’s what you can do, along with the relevant legal implications under Indian law:


Collect Evidence
- Gather proof of your original design: sketches, CAD files, timestamps, emails, product photos, and public release dates.
- Take screenshots and purchase records of the copied designs for comparison.
Send a Legal Notice
- Through a lawyer, send a cease and desist notice to the infringing party demanding they stop production/sale immediately.
Take Civil or Criminal Action
- Civil remedies: You can seek injunctions, monetary damages, and destruction of copied goods.
3. In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?
Acknowledging the influence of other designers is not only a mark of integrity but also a powerful tool for personal growth
Promotes Humility and Learning: Recognizing others’ impact keeps you open to learning. It reminds you that design is a dialogue, not a solo performance.
Builds Deeper Understanding: When you consciously study and credit a designer’s work, you often uncover why it resonates with you—materials, philosophy, structure—helping you better refine your own preferences and style.
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