International News
Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience
With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.
US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.
Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”
Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.
“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.
With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.
To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.
Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.
International News
Silver Could Touch $100 By End 2026: Bank Of America
The Bank Cautioned That The Underlying Fundamentals Do Not Support A Prolonged Period Of Outperformance.
Despite the possibility of silver climbing to $100 an ounce before the end of 2026, analysts at Bank of America believe the metal’s upward trajectory may prove difficult to maintain over the longer term.
In a recent precious metals outlook, a research team led by Michael Widmer, Head of Metals Research at Bank of America, projected that silver could revisit the $100 mark during the fourth quarter, largely supported by a strong gold market. However, the bank cautioned that the underlying fundamentals do not support a prolonged period of outperformance.
According to the analysts, silver’s industrial demand profile is beginning to change as elevated prices encourage manufacturers to reduce usage or explore lower-cost alternatives. This trend is particularly evident in the solar photovoltaic sector, one of silver’s largest sources of industrial consumption.
Bank of America believes demand from solar applications likely reached its peak in 2025, driven by a combination of cost pressures, efforts to improve material efficiency, and slowing growth in China’s solar production. The bank also expects global solar installations to moderate this year. While demand from other industrial sectors is forecast to rise, these gains are not expected to offset weakness in solar-related consumption.
As a result, the market’s structural deficit could shrink significantly. Analysts estimate that the supply shortfall may contract by as much as 90% in 2026, leaving the market vulnerable to even modest investor selling. Under such circumstances, silver could easily move back into surplus territory.
The report notes that soaring silver prices have placed considerable pressure on manufacturers, accelerating efforts to engineer products that require less of the metal. This shift could fundamentally alter the demand outlook over the coming years.
Looking further ahead, Bank of America expects silver prices to retreat from projected highs, forecasting an average price closer to $75 an ounce by the second quarter of 2027.
With industrial demand growth slowing, the bank believes investment flows will increasingly dictate silver’s price direction. In this scenario, silver may begin trading more like a traditional precious metal rather than an industrial commodity.
The metal has recently outperformed gold, supported by persistent supply deficits that are now expected to continue for a sixth consecutive year. Gold, meanwhile, has faced headwinds from higher interest rates and expectations of additional monetary tightening, factors that increase the opportunity cost of holding non-yielding assets.
The gold-to-silver ratio currently remains near the midpoint of its recent trading range, reflecting a relatively balanced relationship between the two metals.
Although the bank has adopted a more cautious stance, it acknowledges that silver remains indispensable to several clean-energy technologies. Demand is expected to remain resilient rather than collapse, even as higher prices encourage greater efficiency.
Geopolitical tensions are also contributing to the outlook. The ongoing conflict involving Iran continues to reinforce investment in renewable energy and alternative power sources, indirectly supporting silver demand.
At the same time, analysts warn that the silver market remains susceptible to sharp price swings due to limited liquidity. Earlier this year, silver surged to nearly $120 an ounce as investors and industrial users competed for increasingly scarce physical supplies.
Another key uncertainty lies in North American trade negotiations. As the United States, Canada, and Mexico revisit regional trade agreements, the silver market could experience additional volatility. Since Canada and Mexico are among the largest suppliers of silver to the U.S., any disruption or uncertainty surrounding trade policies has the potential to tighten supply conditions.
The bank noted that concerns over tariffs and trade restrictions have already prompted market participants to hold larger inventories within the United States, reducing the volume of metal available elsewhere. These dynamics helped push silver back above $80 an ounce, even as holdings in physically backed exchange-traded funds continued to decline and speculative participation in futures markets remained subdued.
While Bank of America sees room for silver to rally further in the near term, it maintains that sustained gains beyond the $100 level will depend less on industrial demand and more on investor appetite in an increasingly complex global market.
DISCLAIMER
JewelBuzz is a news and information platform and does not provide investment, financial, legal, or professional advice. The content published is for informational purposes only and should not be construed as a recommendation to buy, sell, or hold any asset. Readers are advised to conduct their own due diligence and consult qualified advisers before making any investment or business decisions. JewelBuzz shall not be liable for any losses arising from reliance on published content.
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