Connect with us

International News

Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience

With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.

Published

on

US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.

Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”

Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.

“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.

With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.

To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.

Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

GlamBuzz

The Met Goes Desi: Inside Sabyasachi’s Showstopping Diwali Dhamaka  in New York

Sabyasachi transformed the grand museum halls into a lavish celebration of Indian heritage and global luxury. The decor was a masterclass in maximalist artistry.

Published

on

On October 21, Indian craftsmanship, high fashion, and luminous festive spirit converged at New York City’s Metropolitan Museum of Art as designer Sabyasachi Mukherjee hosted a grand Diwali gathering at one of the world’s most prestigious cultural landmarks.

Where the legendary Met Gala annually redefines Western fashion, Sabyasachi transformed the grand museum halls into a lavish celebration of Indian heritage and global luxury. Waiters in vermilion safas moved gracefully beneath the Tiffany loggia, while a jazz ensemble set a soulful tone for an evening where traditional grandeur met modern elegance.

The decor was a masterclass in maximalist artistry. Rich autumn hues, dramatic floral arrangements, cascading pomegranates, and a extraordinarily lifelike peacock installation turned the venue into a lush, garden-inspired masterpiece. At the center sat an opulent, 16-foot grazing table draped in brocade, showcasing a feast that seamlessly paired international delicacies with traditional Indian mithai.

Rani Mukerji: quiet sparkle

Actor Rani Mukerji, a longtime muse and close friend, turned heads in a fluid, gunmetal satin saree edged with subtle crystal, paired with a matching sleeveless blouse, oversized black frames, and a sparkling silver clutch. She paired her liquid-grey satin saree with deliberately understated jewellery: delicate drop earrings, layered bracelets and a metallic wristwatch. The effect was polished rather than ornate, letting the saree’s sheen and her bold black square glasses carry the styling.

Her silver-embellished mini chain bag added the evening’s main hit of sparkle, making the look a strong example of contemporary festive minimalism—ideal for a museum setting where the outfit needed to feel elegant without competing with the art.

Masaba Gupta: colour-led statement

Masaba Gupta chose the evening’s most jewellery-forward look: a multicoloured gemstone statement necklace from the House of Masaba x Amrapali collaboration, reportedly the “Trinket Hoarder” neckpiece in 18-karat antique-finish gold, diamonds and mixed colourful gemstones.

She balanced the vibrant choker with large gold sunburst earrings, a sleek centre-parted bun, black sunglasses and Sabyasachi’s maroon tiger-emblem clutch. The jewellery gave her ivory-and-crimson “laal paar”-inspired ensemble a distinctly maximal, heritage-meets-pop edge.

The wider Jewellery mood

Guests broadly favoured rich Indian craft codes—brocade jackets, sequined sarees, lehengas and embellished Sabyasachi layers—while accessories ranged from subtle metallic accents to bold gem-set neckpieces. Sabyasachi’s signature Pineapple bag, handcrafted with metalwork, stone or crystal inlay and bead or sequin detailing, reinforced the party’s jewellery-adjacent luxury language.

The Met celebration signalled a shift in high-profile Diwali dressing: instead of layered traditional gold, the standout formula was either one exceptional gemstone statement or clean metallic minimalism, with craft-led bags and eyewear used as styling punctuation.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x