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Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience

With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.

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US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.

Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”

Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.

“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.

With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.

To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.

Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.

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International News

De Beers Group Reports H1 2026 Production Surge

The company reported a significant increase in production volume while maintaining its full-year production target of 21 to 26 million carats.

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De Beers Group today released its operational and sales performance update for the second quarter and first half of 2026. Driven by strong recovery efforts and strategic access to higher-grade ore bodies, the company reported a significant increase in production volume while maintaining its full-year production target of 21 to 26 million carats.

Despite market pressures stemming from broader macroeconomic volatility, the company continues to advance operational streamlining and cost-optimization initiatives to ensure long-term resilience.

Key Highlights & Operational Summary

  • Q2 Production Surge: Production jumped 88% year-on-year to 7.8 million carats in the second quarter, bringing total H1 output to 14.9 million carats (+46% YoY).
  • Volume Growth: Consolidated H1 sales volume expanded 13% to 12.4 million carats (total sales volume up 20% to 14.8 million carats).
  • Full-Year Guidance Reaffirmed: Full-year output remains targeted at 21–26 million carats, with second-half production planned to balance out via scheduled maintenance and a temporary operational pause at the Venetia mine.
  • Resilient High-Value Demand: While entry-level categories faced broader pricing shifts, pricing for higher-value natural diamonds remained firm, providing baseline support to the overall index.

Market Dynamics & Strategic Response

Trading conditions during the first six months of 2026 reflected ongoing global macroeconomic uncertainties and regional conflicts that weighed on general consumer sentiment. Additionally, lower-value natural categories experienced continued pressure from lab-grown alternatives.

In response, De Beers actively adjusted its sales strategies, utilizing its inventory mix to meet existing market demand. While lower-value inventory sales shifted the average realized price to $105 per carat for H1, the company noted that underlying value indices for premium, higher-grade natural goods remained stable throughout the period.

Outlook & Portfolio Optimization

Looking ahead to the second half of 2026, De Beers will align production output directly with global demand signals. The anticipated surge from H1 will be offset by:

  • The previously announced two-year operational pause at the Venetia mine.
  • Planned facility maintenance at the Orapa and Jwaneng operations in Botswana.

Anglo American continues to execute its operational transformation and strategic divestment plans for De Beers, ensuring capital discipline and long-term organizational value.

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