International News
Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience
With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.
US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.
Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”
Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.
“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.
With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.
To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.
Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.
International News
Mehul Shah (WFDB/BDB) and Kirit Bhansali (GJEPC) Elected To CIBJO Board Of Directors At Centenary Congress In Vicenza
Indian Now Has Four Representatives On Board Of The World Confederation. Enhanced Collaboration Will Increase Transparency and Strengthen Consumer Confidence.
Mehul Shah, President WFDB & Vice President BDB, and Kirit Bhansali, Chairman GJEPC were elected by the CIBJO General Assembly to the Board of Directors of The World Jewellery Confederation (CIBJO) at the organisation’s Centenary Centenary Congress which concluded in Italy on September 7. They join Pramod Agarwal, former GJEPC Chairman, who was re-elected as Vice President of the global body and Vaishali Banerjee, MD India of PGI was also elected to the Board.
Dr Gaetano Cavalieri was re-elected unopposed as President, while Jonathan Kendall and Kenneth Scarratt were re-elected to the other two posts of Vice President. The Board has a total of 30 members.
CIBJO is the oldest global organization in the world gem and jewellery industry and is acknowledged for its stellar role in helping standardize guidelines and nomenclature used by the gem and jewellery trade worldwide. The organization publishes Blue Books and Retailer’s Guides for different industry verticals, drafted by members of its Trade Commissions who are experts in their fields. These are regularly updated at the World Congresses, which are held every few years.
Mehul Shah, who addressed the Opening Session of the Centennial Congress, congratulated the body on being recognised by the United Nations Economic and Social Council in 2006 as a technical expert and advisor, and called for stronger collaboration between CIBJO and diamond industry bodies like WFDB and BDB.
During the Congress deliberations, Mr Shah also strongly urged the body to adopt clear guidelines to differentiate gemstones produced in the laboratories that may appear identical to natural gemstones.
MR Shah said:

“There is a need for greater clarity and transparency in communicating these differences to the consumers so that they understand that these are actually two different products and address different consumer bases.”
Mehul Shah focused on the strong growth in the Indian market where demand was increasing about 10% year-on-year. “India is now the second largest consumer market in the world. “The election of a number of leaders from Indian trade bodies to the CIBJO Board is significant, because our country is both a leading manufacturer-exporter of diamonds, jewellery and coloured gemstones, as well as a rapidly growing consumer market for these products,” Mr Shah said soon after the election.
He endorsed the other panellists’ views that demand and prices were stabilising worldwide. The panel also urged the industry to boost its marketing activity.
He pledged to strengthen the collaboration between the global diamond industry and CIBJO across the world and in India, and work for enhancing consumer confidence in the gem and jewellery industry.
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International News17 hours agoMehul Shah (WFDB/BDB) and Kirit Bhansali (GJEPC) Elected To CIBJO Board Of Directors At Centenary Congress In Vicenza

