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Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience

With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.

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US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.

Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”

Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.

“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.

With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.

To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.

Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.

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International News

Precious Metals Under Pressure Amid Ceasefire Collapse and Dollar Strength AUGMONT BULLION REPORT

Increased Inflation Risks, Further Central Bank Interest Rate Increases — Both Of Negative Factors For Precious Metals

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Gold and silver prices weakened at the start of the week as the U.S.-Iran ceasefire, which markets had welcomed, began to unravel. The U.S. seized an Iranian cargo ship attempting to break through its blockade, prompting Iran to threaten retaliation. This raised serious doubts about whether the two-day ceasefire could hold at all.

Specifically, President Trump confirmed that the U.S. Navy intercepted an Iranian-flagged vessel in the Gulf of Oman after it ignored stop orders near the Strait of Hormuz. Iran, in turn, targeted ships in the region and reasserted control over the Strait, arguing the U.S. blockade violated ceasefire terms. While Trump signaled room for diplomatic progress ahead of talks in Pakistan, Iran ruled out participating in a second negotiation round before the Tuesday deadline.

The extended conflict has disrupted energy supply significantly, increasing inflation risks and raising expectations of further central bank interest rate increases — both of which are negative factors for precious metals.

The U.S. dollar strengthened to a one-week high against major currencies on Monday, though gains faded as U.S.-Iran tensions resurfaced and Middle East peace prospects dimmed, prompting investors to seek safer assets.

On monetary policy, market expectations for a U.S. Federal Reserve rate cut by year-end dropped sharply to 21%, from 40% just weeks earlier. This shift followed stronger-than-expected inflation data and a resilient labor market, pushing 10-year Treasury yields past 4.5%. The Fed kept rates steady at 3.50–3.75%, with virtually no probability of a cut in April.

The Indian rupee stabilised near 93 per dollar after briefly touching a three-week low. The Reserve Bank of India intervened by directing lenders to reduce large arbitrage positions in onshore and offshore markets, which lowered dollar demand and helped stabilise the currency.

Global gold ETFs attracted 21 tonnes of net inflows in the first few days of April alone — a level the World Gold Council described as broad-based and regionally diverse. Notably, these inflows occurred during a stable market environment, not a crisis, indicating a deliberate shift toward physical gold-backed funds at the portfolio level.

Chinese gold ETFs attracted $8.1 billion year-to-date in net inflows, a stark contrast to over $2.0 billion in outflows from U.S. gold ETFs over the same period. Indian gold ETFs also drew continued interest, supported by seasonal buying ahead of Akshaya Tritiya.

Central bank gold buying remained strong in Q1 2026, with emerging market nations — primarily China and India — collectively adding over 200 tonnes year-to-date, according to World Gold Council estimates. Previously inactive buyers such as Malaysia and South Korea resumed gold reserve accumulation, signaling broader institutional confidence in gold. However, the Bank of Russia was an outlier, recording 9 tonnes in sales during January.

China’s silver imports reached 206.76 tonnes in the first two months of 2026 — the highest in eight years — tightening global supply and supporting prices. The Silver Institute and Metals Focus have flagged a sixth consecutive year of structural supply deficit, with 762 million troy ounces drawn from existing stockpiles since 2021, increasing the risk of a physical supply squeeze.

However, industrial demand for silver in 2026 is forecast to decline 3% to 640 million ounces, partly offsetting supply concerns. Additionally, India’s temporary halt on silver imports raised concerns about near-term domestic supply disruptions.

Gold continues to face resistance at $4,850 (~Rs. 1,55,000). A sustained move above this level could push prices toward $5,000 (~Rs. 1,60,000). Key support remains at $4,600 (~Rs. 1,51,000).

Silver has met its prior target of $82 (~Rs. 2,58,000). Prices are expected to consolidate in the near term before advancing toward $84 (~Rs. 2,65,000) and subsequently $90 (~Rs. 2,80,000). 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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