International News
Angara Debuts in India, Set to Transform Fine Jewellery with Customisable D2C Experience
With over 300 years of gemstone legacy and a $100M global presence, Angara brings personalised, digital-first fine jewellery to Indian consumers.
US-based fine jewellery brand Angara has officially entered the Indian market, bringing a rich heritage in gemstone craftsmanship and a disruptive direct-to-consumer (D2C) model designed to reshape how Indians shop for fine jewellery.
Founded by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has grown into a $100 million+ enterprise across the US, UK, and Australia, renowned for its handcrafted pieces featuring gemstones, diamonds, and pearls. Now, the brand is bringing its unique approach to India’s dynamic jewellery landscape, offering bespoke, made-to-order creations that combine traditional artistry with modern technology.

“India’s jewellery market is at a pivotal moment,” said Ankur Daga, Founder & CEO. “People are moving away from generic, mass-produced designs and gravitating towards pieces that reflect their individuality. We’ve perfected this digital-first model globally, and now it’s time to bring that innovation home.”
Angara’s India strategy is anchored in its vertically integrated, digital-first model, which empowers customers to personalise every aspect of their jewellery—from gemstone and carat size to metal type and setting. The brand leverages an intuitive online platform enhanced with AI-driven recommendations, delivering both superior quality and transparent pricing by cutting out intermediaries.
“Indian buyers have traditionally faced a choice between conventional jewellers and expensive luxury brands,” added Aditi Daga, Co-founder. “Angara bridges that gap by offering elegant, meaningful, and affordable fine jewellery—tailored to each individual.”

The brand’s entry comes at a time when Indian consumers are shifting from heirloom pieces to more expressive, everyday elegance. As interest in coloured gemstones rises and the diamond market evolves with lab-grown alternatives, Angara’s expertise in rubies, emeralds, sapphires, and other precious stones positions it well to meet emerging demands.
With over 1 million customers globally and operations in Ireland, Canada, Thailand, and now India, Angara is also eyeing a future offline presence. Plans are underway to launch experiential retail spaces that will complement its digital platform, offering hands-on interaction without compromising the brand’s hallmark of customisation.
To support its Indian expansion, Angara has built an end-to-end supply chain that ensures ethical sourcing, exceptional craftsmanship, and consistent quality. Its made-to-order model aligns with the growing appetite for sustainable, conscious luxury in India.
Angara’s launch marks more than just the arrival of a new brand—it signals a bold reimagining of India’s fine jewellery market. With a legacy of craftsmanship, a passion for innovation, and a focus on personalisation, Angara is ready to redefine how Indian consumers experience jewellery.
International News
Gold-Silver Caught Between War Fears and A Hawkish Fed AUGMONT BULLION REPORT
Odds For A July Rate Hike, Priced By CME Futures At Around 34%, Jumped To Over 78% For A September Hike. This Shift Hurt Gold, Which Pays No Interest, Even Though Geopolitical Risk Remained High
Gold and silver went through one of the shakiest weeks of the quarter, pulled in two directions at once. On one side, worsening tensions in the Middle East kept investors reaching for safe assets. On the other, a sudden and sharp shift in expectations about the Federal Reserve’s rate path put a lid on prices and eventually pushed them back down. COMEX gold climbed to a two-week high above $4,150 an ounce by midweek, only to fall sharply on Thursday and slip back under $4,100.
War Tensions and the Fed Repricing
The biggest story of the week was the deepening conflict between the US and Iran. The US carried out its thirteenth straight night of strikes on Iranian sites, while Houthi forces backed by Iran claimed attacks on Saudi oil tankers, part of what looks like a naval blockade. This raised fears that Gulf oil supply could be disrupted. Brent crude jumped more than 30% above pre-conflict levels, and this sparked worries about inflation. That changed how traders viewed gold. Instead of simply buying it as a safe haven, they began treating rising oil prices as a reason the Fed might need to keep interest rates high for longer. Odds for a July rate hike, priced by CME futures at around 34%, jumped to over 78% for a September hike. This shift hurt gold, which pays no interest, even though geopolitical risk remained high. It was an unusual moment where fear of higher rates outweighed fear of war.
Economic Data and Central Bank Signals
US economic data reinforced this hawkish mood. Weekly jobless claims dropped by the largest amount in almost sixty years, and flash PMI data for July showed private-sector activity growing at its fastest pace this year. Together, these numbers point to a resilient job market, giving the Fed more room to hold rates steady or even raise them. The European Central Bank kept rates unchanged on Thursday but signalled it could hike in September, adding to a broader global trend of central banks staying firm. The Fed’s own decision, due next week, is now the market’s biggest focus, with traders divided on whether a surprise hike could happen.
Currency Markets
The Dollar Index strengthened through the week, rising from about 100.75 to a one-month high of 101.52, as tariff news and rate expectations pushed money into the dollar. It eased slightly by Friday, closing near 101.30. This stronger dollar, along with rising US Treasury yields — the 10-year yield touched a two-month high of 4.64% — put pressure on gold prices, since gold is priced in dollars. The Indian rupee followed other emerging-market currencies lower, slipping toward an eight-week low of about 96.89 per dollar as oil prices rose. It later recovered some ground after the RBI stepped in and foreign-currency deposits brought in more than $17 billion, ending the week roughly steady around 96.55.
Outlook
With the Fed’s decision coming up next week and no sign that Middle East tensions are cooling, gold and silver are likely to stay highly reactive to news. A softer tone from the Fed or fresh conflict in the Gulf could bring safe-haven buying back. But if the dollar and yields keep rising alongside hawkish Fed comments, prices could stay stuck in a narrow range for now. Key levels to watch: gold support between $3,950–4,000 and resistance at $4,150; silver support between $56.50–57.00 and resistance at $61.50–63.00.
If gold drops below $4,000 (~Rs 1,41,000), it may fall further to $3,900 (~Rs 1,38,000). But if it holds above $4,200, it could rally toward $4,500 (~Rs 1,55,000). For silver, a strong break above $63 (~Rs 2,35,000) could send prices toward $70–71 (~Rs 2,51,000–2,55,000). On the flip side, a drop below $55 (~Rs 2,14,000) could pull it down to $50 (~Rs 2,00,000).
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