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Gemfields and PureJewels Launch ‘Zariya’ Emerald Collection to Celebrate May and 75 Years of Craftsmanship

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Emerald is the fitting birthstone of May, the month when green shoots burst forth and fields turn green. Coinciding with this highpoint of spring is a new partnership between Gemfields and PureJewels, a fine jewellery label dedicated to quality, craftsmanship and heritage, with roots in India and Africa. The PureJewels x Gemfields Zariya collection puts emeralds from Gemfields’ Kagem mine in Zambia front and centre in designs inspired by the fresh buds of May. PureJewels was founded in 1950 in Nairobi by Indian-born Bhanji Gokaldas, who followed in the footsteps of his forefathers — master goldsmiths and metallurgists — into the world of jewellery. Today, the brand is run from an atelier in London, where it remains faithful to its cultural heritage and to preserving traditional techniques and artisanal excellence: honouring the past while embracing the future – in other words, celebrating journeys.

As we mark 75 years, PureJewels remains dedicated to preserving heritage crafts. Partnering with Gemfields for this milestone allows us to reinforce our commitment to a responsible supply chain and to showcase the real impact of responsible sourcing – a value deeply embedded in our brand,” says Jayant Raniga, CEO and third generation of PureJewels, speaking of the collaboration. Gemfields is a world-leading responsible miner and marketer of coloured gemstones, always striving to work with transparency, legitimacy and integrity and adhering to the principle that gems should bring tangible benefit back to their countries and communities of origin.

“ The Kagem mine – majority owned and operated by Gemfields in partnership with the government of Zambia – has been the source of some of the world’s most exceptional emeralds, while its profits have positively impacted health, education and livelihoods projects in the local area. Each piece from PureJewels carries a story, and those in the Zariya collection are no exception. Taking its name from the Hindi word “Zariya”, meaning a medium, source, or pathway, the collection was inspired by the concept of introspection and designed to usher the wearer into a space of reflection, alignment and balance. The designs are handcrafted in London using traditional techniques such as wire-drawing, forging and stressing gold, using the brand’s signature 22k Sunrise Gold, whose regal golden glow pairs perfectly with the majestic green of Zambian emeralds.

“Thought to symbolise hope, growth and the natural world, emeralds couldn’t be more appropriate for a collection dedicated to introspection and balance. The calming green hue of Zambian emeralds sings in PureJewels’ clever settings, flowing light through the gemstone facets so that they dance when worn.

The PureJewels x Gemfields Zariya collection lends itself equally to stacking for a modern look, or a single, elegant statement with a pleasing pop of green,” says Emily Dungey, Gemfields’ Marketing and Communications Director. Highlights from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design exuding timeless charm. There is also an elegant Solo Emerald Pendant and Horizon Emerald Necklace with an intricate twist-wire design, and two show-stopping rings.

“Each PureJewels creation is a testament to tradition and innovation. Whether it is a cherished heirloom passed through generations or a new piece that marks a personal milestone, we craft with purpose – to honour history, elevate artistry, and celebrate the journey of every wearer,” says Raniga.

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Dassani Brothers unveils an exclusive curation of jeweled treasures for Father’s Day

This Father’s Day, Dassani Brothers unveils an exclusive curation of jewelled treasures, masterfully designed to honour the men who lead with quiet strength, unwavering dignity, and timeless grace.

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Introducing a collection that speaks the language of legacy—featuring cufflinks, brooches, kurta buttons, and belts, each piece handcrafted in rich 18kt gold, and adorned with uncut polki diamonds, carved emeralds, and regal gemstone accents.

Meticulously crafted in opulent 18kt gold, and embellished with the raw brilliance of uncut Polki diamonds, the rich verdancy of carved emeralds, and a palette of regal gemstones, every design is a testament to enduring style and personal legacy. The collection blends traditional artistry with contemporary sophistication, creating pieces that are both visually arresting and sentimentally priceless.

This is more than a gift—it is a future heirloom, meant to be cherished across generations. Whether he is a man of quiet refinement or bold distinction, the Dassani Brothers’ Father’s Day collection offers a striking expression of love, reverence, and legacy, designed to stand the test of time.

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Lukson Launches “The Story of HIM” – A Distinct Father’s Day Tribute through Men’s Jewellery

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Lukson, India’s next-gen lab-grown diamond brand, proudly unveils The Story of HIM, its first-ever men’s jewellery collection. Crafted as a heartfelt ode to fatherhood and masculine grace, this new line is designed for the man who protects, provides, and stands strong in quiet resilience. Launching just in time for Father’s Day, the collection invites wearers to celebrate and honour the pillars of strength in their lives – fathers, mentors, partners, or themselves.

Marking a new milestone for the brand, The Story of HIM reflects Lukson’s signature ethos: ethical luxury, contemporary design, and emotional relevance. The collection features refined rings, bold pendants, and modern bracelets, each crafted with lab-grown diamonds and Vermeil gold, blending timeless elegance with sustainability. What makes this launch especially meaningful is the option for personalized engraving, allowing each piece to narrate stories of legacy, gratitude, and love.

“In many ways, this collection has been a long time coming,” said Anand Lukhi, Founder & CEO, Lukson. “Men have always been part of the emotional core of jewellery – whether as givers or receivers – yet there has been very little designed with them in mind. The Story of HIM is our tribute to that silent strength. It’s a collection that speaks of presence, permanence, and purpose. It’s about making space for men in the language of everyday elegance, without compromising on our values of sustainability, transparency, and craft.”

Vedant Lukhi, Co-Founder at Lukson, added, “This collection is not just a product launch – it’s a statement of intent. With The Story of HIM, we’re reinforcing our commitment to building an inclusive jewellery culture, while maintaining full control of our process from design to delivery. By owning our entire supply chain – designing, growing, and retailing our own lab-grown diamonds – we ensure transparency, traceability, and ethical excellence in every piece we create.”

From understated rings that carry daily elegance to tennis bracelets and pendants that tell deeper personal stories, the collection embraces diversity in masculinity and celebrates meaningful expression. With its signature use of self-grown, IGI-certified lab diamonds and meticulous craftsmanship, Lukson continues to make sustainable fine jewellery both personal and powerful.

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KISNA Diamond & Gold Jewellery introduces ‘Tiny Tales’- A delightful jewellery collection for children

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KISNA Diamond & Gold Jewellery, one of India’s leading jewellery brands, is delighted to announce the launch of Tiny Tales, a dedicated collection crafted exclusively for children.  Crafted with love, care, and imagination, the collection celebrates the joy of childhood through playful designs and thoughtful craftsmanship. It is an ideal keepsake for life’s little milestones.

Responding to the growing demand for child-friendly jewellery. In response to the increasing demand for child-friendly jewellery, we introduced our dedicated kids’ jewellery collection. Tiny Tales features 35 unique pieces that are lightweight, safe, and joyful. Tiny Tales features 35 unique pieces of kid’s jewellery, including kids diamond earrings, kids diamond rings, kids diamond bracelets and kids diamond pendant  — all designed to be lightweight, safe, and joyful. From sparkling animal motifs to cheerful stars, hearts, and character-inspired elements, the collection brings a sense of wonder that young wearers can cherish. Made from hypoallergenic 18K gold and non-toxic enamel, each piece is crafted to ensure comfort for little ones.

KISNA developed the collectionthrough extensive research and prototyping to balance visual appeal with practical wearability. To ensure both safety and durability, the jewellery features smooth, rounded edges and flexible designs that do not hinder movement. Every item undergoes multiple rounds of stringent quality checks to withstand the energetic lifestyles of children, minimizing the risk of irritation or injury and making it suitable for everyday wear.

Rooted in cultural relevance yet original in its concept,the collection blends imaginative storytelling with modern aesthetics. Drawing inspiration from cartoon-style animals and fairy-tale visuals, the collection consciously avoids licensing to maintain creative integrity. Each design is a miniature work of art that resonates with both children and parents. Standout pieces from the collection include the Tiny Star necklace, whimsical Animal Charm bracelets, and playful letter pendants, all of which emerged as early favourites during exclusive preview showcases.

Commenting on the launch, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said, “Tiny Tales is more than a jewellery line; it is a celebration of childhood. With this collection, we want to bring joy to children and create enduring memories for families. These pieces are designed to become a part of their stories, something they can hold onto as they grow. We believe the collection will resonate strongly with young parents, especially in urban and semi-urban markets, helping us reach a new customer base and strengthen brand recall. Over time, we see this as a meaningful step toward building long-term brand affinity with the next generation of KISNA families.

In keeping with the emotional value of the collection, the collection also offers personalized packaging options, making it ideal for occasions such as birthdays, naming ceremonies, or school achievements. “We wanted the unboxing experience to feel just as special as the jewellery itself,” adds Mr. Parag. “The personalized packaging reflects the joy, love, and meaning that each piece of the collection is meant to carry.”


Thoughtfully priced with an average of ₹14,456, the collectionoffers a meaningful yet accessible option for families, and to celebrate the launch, KISNA is introducing limited-time discounts, exclusive gift vouchers, and curated bundle offers to help parents bring a little sparkle into their children’s lives.

With Tiny Tales, KISNA not only opens up a new category but also deepens its commitment to being a part of every meaningful chapter in a customer’s life, starting from the earliest ones.

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