BrandBuzz
Gemfields and PureJewels Launch ‘Zariya’ Emerald Collection to Celebrate May and 75 Years of Craftsmanship
Emerald is the fitting birthstone of May, the month when green shoots burst forth and fields turn green. Coinciding with this highpoint of spring is a new partnership between Gemfields and PureJewels, a fine jewellery label dedicated to quality, craftsmanship and heritage, with roots in India and Africa. The PureJewels x Gemfields Zariya collection puts emeralds from Gemfields’ Kagem mine in Zambia front and centre in designs inspired by the fresh buds of May. PureJewels was founded in 1950 in Nairobi by Indian-born Bhanji Gokaldas, who followed in the footsteps of his forefathers — master goldsmiths and metallurgists — into the world of jewellery. Today, the brand is run from an atelier in London, where it remains faithful to its cultural heritage and to preserving traditional techniques and artisanal excellence: honouring the past while embracing the future – in other words, celebrating journeys.
As we mark 75 years, PureJewels remains dedicated to preserving heritage crafts. Partnering with Gemfields for this milestone allows us to reinforce our commitment to a responsible supply chain and to showcase the real impact of responsible sourcing – a value deeply embedded in our brand,” says Jayant Raniga, CEO and third generation of PureJewels, speaking of the collaboration. Gemfields is a world-leading responsible miner and marketer of coloured gemstones, always striving to work with transparency, legitimacy and integrity and adhering to the principle that gems should bring tangible benefit back to their countries and communities of origin.
“ The Kagem mine – majority owned and operated by Gemfields in partnership with the government of Zambia – has been the source of some of the world’s most exceptional emeralds, while its profits have positively impacted health, education and livelihoods projects in the local area. Each piece from PureJewels carries a story, and those in the Zariya collection are no exception. Taking its name from the Hindi word “Zariya”, meaning a medium, source, or pathway, the collection was inspired by the concept of introspection and designed to usher the wearer into a space of reflection, alignment and balance. The designs are handcrafted in London using traditional techniques such as wire-drawing, forging and stressing gold, using the brand’s signature 22k Sunrise Gold, whose regal golden glow pairs perfectly with the majestic green of Zambian emeralds.
“Thought to symbolise hope, growth and the natural world, emeralds couldn’t be more appropriate for a collection dedicated to introspection and balance. The calming green hue of Zambian emeralds sings in PureJewels’ clever settings, flowing light through the gemstone facets so that they dance when worn.
The PureJewels x Gemfields Zariya collection lends itself equally to stacking for a modern look, or a single, elegant statement with a pleasing pop of green,” says Emily Dungey, Gemfields’ Marketing and Communications Director. Highlights from the Zariya collection include a Shooting Star Emerald Cuff and Dropper Earrings with a twisted design exuding timeless charm. There is also an elegant Solo Emerald Pendant and Horizon Emerald Necklace with an intricate twist-wire design, and two show-stopping rings.
“Each PureJewels creation is a testament to tradition and innovation. Whether it is a cherished heirloom passed through generations or a new piece that marks a personal milestone, we craft with purpose – to honour history, elevate artistry, and celebrate the journey of every wearer,” says Raniga.
BrandBuzz
Nebula By Titan And Tarun Tahiliani Unveil Phool Chadar: Modern Heirlooms For India’s Wedding Season
An Exclusive Limited-Edition Collection Of 18k Gold Watches- Where Couture, Fine Watchmaking and Indian Craftsmanship Come Together.
India’s wedding season has always celebrated craftsmanship, bringing together couture, jewellery and treasured heirlooms to mark life’s most meaningful milestones. Inspired by this tradition, Nebula by Titan and celebrated couturier Tarun Tahiliani unveil Phool Chadar, an exclusive collection of luxury timepieces designed by Tarun Tahiliani and crafted by Nebula. Drawing from the designer’s signature language of sculptural florals, intricate jaali, Polki-inspired embellishments, Chandak detailing and antique-finished gold, the collection translates the artistry of Indian couture into fine watchmaking. Crafted in 18K gold and powered by Swiss and in-house mechanical movements across select editions, each timepiece combines precision engineering and hand-finished artistry.
At its heart is the Phool Chadar, a symbol of joy, blessings and togetherness, reimagined across four distinctive creations: Gulistan, Kyaari, Kalli and Mandala, with Gulistan and Kyaari limited to just 40 pieces each. Spanning contemporary bracelet watches, elegant leather editions and exceptional high-jewellery creations, the collection is designed for the many moments of the wedding season and beyond. The TT Signature Men’s Leather Edition completes the collection, translating Tarun Tahiliani’s iconic jaali motif into a timepiece powered by Nebula’s in-house mechanical movement.
Gulistan |Limited to 40 pieces
Features intricate Chandak detailing across the bezel, first bracelet link and buckle, accented with English uncut Polki diamonds with rhodium backing.
Kyaari | Limited to 40 pieces
A sculptural kada-inspired timepiece featuring English uncut Polki with rhodium backing and intricate rava work.
Kalli Bracelet
Inspired by zardozi embroidery, with twisted rope detailing, adjustable bracelet links, a jewellery clasp and safety chain.
Kalli Leather | Rs 5,85,000
Set with diamonds, rubellite and onyx, complemented by a white topaz crown, Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
Mandala | Rs 3,80,000
Features a green aventurine dial with partaj and rava work, paired with an Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
TT Signature Men’s Edition | Rs 6,00,000
Powered by an in-house hand-wound mechanical movement, featuring an etched mother-of-pearl jaali dial, TT monogram indices, dual-finish double centre lugs, gold caseback with a 316L stainless steel centre case, 18K gold onion crown, and a genuine alligator leather strap with Zermatt lining and deployment clasp
Commenting on the collection, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan said :
“ Nebula has always celebrated the finest expressions of Indian artistry through exceptional watchmaking. This collaboration brings together two legacy Indian brands, Nebula by Titan and Tarun Tahiliani, united by a shared commitment to craftsmanship, heritage and timeless design. Conceived for the wedding season, this limited edition collection reimagines the timeless elegance of Indian celebrations through the precision of haute horology and the artistry of couture.
Every timepiece is crafted as a collectible work of art, reflecting meticulous craftsmanship and enduring sophistication. With this collection, we continue to elevate Indian luxury, honouring our rich creative legacy while creating heirloom-worthy timepieces for the modern connoisseur.”
Echoing the sentiment, Tarun Tahiliani, said:
“Indian weddings have always been living showcases of our finest craftsmanship. Every weave, every jewel and every detail is created not just for a celebration, but to become part of a family’s history. With Phool Chadar, we wanted to extend that philosophy beyond couture and into fine watchmaking. Working with Nebula by Titan allowed us to reinterpret the language of Indian craftsmanship in a completely new form, creating timepieces that honour tradition while becoming heirlooms for generations to come.”
Bringing together two legacy Indian luxury houses, Phool Chadar is designed as a new generation of heirlooms, created to be worn today and passed on for generations to come.
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