BrandBuzz
A blooming new beginning: 5 jewellery picks to mark new beginnings this Akshaya Tritiya – Mia by Tanishq
Exquisite florals and fresh designs from Mia
As spring unfolds in full bloom, Akshaya Tritiya arrives alongside a host of vibrant regional New Year celebrations—be it Baisakhi in Punjab, Poila Baisakh in Bengal, Vishu in Kerala, or Puthandu in Tamil Nadu, this time of year is steeped in tradition, abundance, and a sense of auspicious new energy. It’s a season of meaningful gestures, joyful moments, and the #JoyOfGifting. Mia’s collection captures the spirit of these celebrations with delicate floral motifs, radiant diamonds, and versatile designs that make every moment feel gift-worthy. Whether you’re marking a cultural milestone, indulging in a little self-love, or making someone’s day brighter, these pieces are your sign to celebrate in style.
Get ready to embark on a sparkling shopping adventure that captures the spirit of Akshaya Tritiya and leaves everyone awestruck with these five extraordinary jewellery pieces. It’s the perfect occasion to indulge in the #JoyofGifting and bloom into a season of possibilities.
Whimsy in Bloom: The Necklace That Speaks Spring -Delicate, hand-sketched floral motifs bloom with joy across this whimsical necklace, evoking the freshness of spring and the auspicious spirit of Akshaya Tritiya. Each flower is thoughtfully brought to life, studded with radiant diamonds at its heart. The design strikes a beautiful balance with its doodle-style florals adding a playful, light-hearted feel, while the sparkle of diamonds lends timeless elegance. A thoughtful gift to mark meaningful moments, from stepping into a new home to celebrating a personal milestone.
Quilt of Petals: The Bracelet That Feels Like a Hug -Inspired by the layered beauty of a floral quilt, this bracelet wraps your wrist in a warm embrace. Delicate blooms with dimensional gold detailing sit along a dainty chain, with tiny beads at their centre lending a touch of nostalgia. It’s a piece that symbolises comfort, continuity, and love—ideal for Akshaya Tritiya, or as a heartfelt gift from mother to daughter during life’s turning points, from weddings to big moves and everything in between
Petals in the Wind: The Earrings That Whisper Elegance– These earrings capture the lightness of spring—each petal delicately shaped to echo flowers caught in a soft breeze. With diamonds placed just right for a hint of sparkle, they bring an air of refined grace to any look. Perfect for those who love understated elegance, these earrings make a beautiful pick for Akshaya Tritiya gifting, symbolising growth and grace as you step into a new job, host a festive dinner, or simply celebrate yourself.
Spring Statement: The Ear Cuffs That Steal the Spotlight-These sculptural ear cuffs bring spring to life in the most dramatic way. Designed to resemble a bed of blooming flowers, they wrap gracefully around the ear without feeling heavy. Intricate, feminine, and bold, they’re the perfect statement for festive dressing. Whether you’re a bridesmaid searching for a standout gift or someone who loves to add a touch of floral fantasy to your look, this is the piece that turns Akshaya Tritiya sparkle into conversation-worthy style.
Simply Yours: The Ring That Never Goes Out of Style-This sleek, band-style ring proves that simplicity is anything but ordinary. With its clean lines and minimalist charm, it’s designed for effortless everyday wear—alone or stacked. The gender-neutral silhouette makes it a thoughtful gift across occasions: a self-reward for your first pay cheque, a symbol of commitment, or a token of inner strength. This Akshaya Tritiya, celebrate the beauty of meaningful gifting with a piece that’s timeless, personal, and uniquely yours.
Starting at just ₹4,999*, Mia’s Fiora Collection offers an eclectic range of earrings, pendants, neckpieces and more — each piece designed to celebrate the joy of new beginnings and the freshness of Spring. Available across all Mia stores and online at miabytanishq.com, this collection makes the perfect pick for gifting or self-indulgence this Akshaya Tritiya. To make the season even more special, Mia is offering up to 90% off* on making charges of diamond jewellery and flat 10% off* on silver jewellery and making charges of plain gold jewellery. Offer is valid till April 30th. Step into the season of prosperity with a little sparkle — because nothing says ‘auspicious’ quite like the #JoyofGifting with Mia.
BrandBuzz
Government Signals Move to Regulate India’s Fast-Growing Digital Gold Sector
Fintech companies push for clarity as policymakers explore oversight and industry bodies step up to set standards
India’s digital gold market may soon move out of its grey zone, as the government begins to seriously consider a formal regulatory framework for the sector. With rapid growth over the past year and a half, fintech founders have been in active discussions with the finance ministry, urging the need for clear rules and oversight.
At a recent meeting between startup leaders and senior officials, industry representatives highlighted how quickly digital gold has scaled—and why regulation is now essential. The response from policymakers, according to those present, has been encouraging, though any concrete framework could still take time. A key question remains: who will regulate the sector—the Reserve Bank of India (RBI) or the Securities and Exchange Board of India (SEBI).
Currently, digital gold operates without a dedicated legal structure. This has raised concerns among both industry players and regulators, especially as investor participation continues to grow. Leaders in the space believe a clear framework will not only protect consumers but also lend credibility to the category.
To address this, major digital gold market players are working towards forming an industry body—the Digital Precious Metal Council of India. The goal is to introduce uniform standards, ensure fair practices, and engage more effectively with policymakers.
The scale of the sector is already significant. Industry estimates suggest that nearly Rs. 3,000 crore flows into digital gold every month, with total assets under management ranging between Rs.15,000 crore and Rs. 20,000 crore, backed by physical gold stored in secure vaults.
Regulators have also started taking note. SEBI recently cautioned investors that digital gold products fall outside its regulatory scope, meaning they do not come with the same investor protection mechanisms as other gold-linked financial instruments.
As conversations continue, the industry is focused on building trust—highlighting audit systems, physical gold backing, and transparency. While self-regulation may be the first step, most stakeholders agree that formal oversight is inevitable as the sector matures.
News Source: ET Retail
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