BrandBuzz
A blooming new beginning: 5 jewellery picks to mark new beginnings this Akshaya Tritiya – Mia by Tanishq
Exquisite florals and fresh designs from Mia
As spring unfolds in full bloom, Akshaya Tritiya arrives alongside a host of vibrant regional New Year celebrations—be it Baisakhi in Punjab, Poila Baisakh in Bengal, Vishu in Kerala, or Puthandu in Tamil Nadu, this time of year is steeped in tradition, abundance, and a sense of auspicious new energy. It’s a season of meaningful gestures, joyful moments, and the #JoyOfGifting. Mia’s collection captures the spirit of these celebrations with delicate floral motifs, radiant diamonds, and versatile designs that make every moment feel gift-worthy. Whether you’re marking a cultural milestone, indulging in a little self-love, or making someone’s day brighter, these pieces are your sign to celebrate in style.
Get ready to embark on a sparkling shopping adventure that captures the spirit of Akshaya Tritiya and leaves everyone awestruck with these five extraordinary jewellery pieces. It’s the perfect occasion to indulge in the #JoyofGifting and bloom into a season of possibilities.

Whimsy in Bloom: The Necklace That Speaks Spring -Delicate, hand-sketched floral motifs bloom with joy across this whimsical necklace, evoking the freshness of spring and the auspicious spirit of Akshaya Tritiya. Each flower is thoughtfully brought to life, studded with radiant diamonds at its heart. The design strikes a beautiful balance with its doodle-style florals adding a playful, light-hearted feel, while the sparkle of diamonds lends timeless elegance. A thoughtful gift to mark meaningful moments, from stepping into a new home to celebrating a personal milestone.
Quilt of Petals: The Bracelet That Feels Like a Hug -Inspired by the layered beauty of a floral quilt, this bracelet wraps your wrist in a warm embrace. Delicate blooms with dimensional gold detailing sit along a dainty chain, with tiny beads at their centre lending a touch of nostalgia. It’s a piece that symbolises comfort, continuity, and love—ideal for Akshaya Tritiya, or as a heartfelt gift from mother to daughter during life’s turning points, from weddings to big moves and everything in between


Petals in the Wind: The Earrings That Whisper Elegance– These earrings capture the lightness of spring—each petal delicately shaped to echo flowers caught in a soft breeze. With diamonds placed just right for a hint of sparkle, they bring an air of refined grace to any look. Perfect for those who love understated elegance, these earrings make a beautiful pick for Akshaya Tritiya gifting, symbolising growth and grace as you step into a new job, host a festive dinner, or simply celebrate yourself.
Spring Statement: The Ear Cuffs That Steal the Spotlight-These sculptural ear cuffs bring spring to life in the most dramatic way. Designed to resemble a bed of blooming flowers, they wrap gracefully around the ear without feeling heavy. Intricate, feminine, and bold, they’re the perfect statement for festive dressing. Whether you’re a bridesmaid searching for a standout gift or someone who loves to add a touch of floral fantasy to your look, this is the piece that turns Akshaya Tritiya sparkle into conversation-worthy style.


Simply Yours: The Ring That Never Goes Out of Style-This sleek, band-style ring proves that simplicity is anything but ordinary. With its clean lines and minimalist charm, it’s designed for effortless everyday wear—alone or stacked. The gender-neutral silhouette makes it a thoughtful gift across occasions: a self-reward for your first pay cheque, a symbol of commitment, or a token of inner strength. This Akshaya Tritiya, celebrate the beauty of meaningful gifting with a piece that’s timeless, personal, and uniquely yours.
Starting at just ₹4,999*, Mia’s Fiora Collection offers an eclectic range of earrings, pendants, neckpieces and more — each piece designed to celebrate the joy of new beginnings and the freshness of Spring. Available across all Mia stores and online at miabytanishq.com, this collection makes the perfect pick for gifting or self-indulgence this Akshaya Tritiya. To make the season even more special, Mia is offering up to 90% off* on making charges of diamond jewellery and flat 10% off* on silver jewellery and making charges of plain gold jewellery. Offer is valid till April 30th. Step into the season of prosperity with a little sparkle — because nothing says ‘auspicious’ quite like the #JoyofGifting with Mia.
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.


The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:

“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.

The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”



Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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