Tanishq just dropped a brand new campaign called “Souls in Symphony,” and honestly? It’s giving ultimate girl group energy. Leading jewellery retailer Tanishq has unveiled its latest Tanishq Natural Diamonds ad, titled ‘Souls in Symphony’, bringing together actors Ananya Panday, Sushmita Sen and Radhika Apte in the campaign film.

Instead of the usual stiff jewelry ads, this one features three total icons from different generations—just hanging out, hyping each other up, and redefining what sisterhood looks like.

Directed by the legendary Shoojit Sircar, the vibe is super raw, candid, and 100% real.

The whole film takes place backstage while the trio gets ready for a massive event. No forced scripts, no fake acting—just pure, unscripted camaraderie.

• The Vibe: High-key wholesome. Think inside jokes, chaotic laughter, and that exact warmth you feel when getting ready with your besties for a night out.
• The Main Character Moment: At one point, a stunning Tanishq diamond necklace gets passed around. But instead of just flexing the ice, Ananya Panday looks in the mirror and says, “Ye bhi kaafi beautiful hai” (This is also pretty beautiful). The twist? She’s not talking about the jewelry—she’s talking about them and the bond they share.

Speaking about the campaign, Pelki Tshering, Chief Marketing Officer, Tanishq, said:

“At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With ‘Souls in Symphony’, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated, and one another’s successes are amplified.

This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”

Tanishq is flipping the script on how we look at luxury. In this campaign, natural diamonds aren’t just flashy accessories to show off; they represent the unbreakable connections between women. It’s all about mutual respect, celebrating each other’s wins, and having a squad that sees the real you.