Senco Gold & Diamonds, one of India’s leading jewellery retailers, boasts a legacy of more than 88 years and is the largest jewellery retail player in Eastern India based on the number of showrooms, with a network of over 201 outlets across the country.

The brand has been ranked the Most Trusted Jewellery Brand for the consecutive year by TRA and was also recognized among the Most Desired Jewellery Brands in 2024 by TRA, outperforming many of its industry peers.

Further strengthening its presence in Eastern India, Senco Gold & Diamonds has inaugurated its 89th franchise showroom in Purnia, Bihar, taking its total showroom count in the state to 9.

Strategically situated on NH-31 at Ford Company Chowk, Navratan Hatta, beside HDFC Bank and opposite Royal Utsav Vivah Bhawan, Purnea (PO: HPO, PS: Thana Khat, PIN: 854301, Bihar), the new state-of-the-art showroom boasts a sprawling area of over 3,900 sq. ft. Designed with a luxurious ambiance, it provides customers with an unparalleled and immersive shopping experience.

Commenting on the grand unveiling of the new showroom, Suvankar Sen, (MD & CEO of Senco Gold & Diamonds) said:

“We are delighted to announce the grand opening of our newest showroom in Purnia, Bihar. This marks another significant milestone in our expansion journey as we continue to strengthen our presence across the region. We are proud to bring our extensive collection of exquisitely crafted jewellery, created by the skilled karigars of Bengal, closer to our valued customers in Purnia. We look forward to offering them an exceptional jewellery shopping experience built on trust, quality, and craftsmanship.”

Rajesh Ranjan and Rupesh Ranjan (Franchise Owners of the Senco Gold & Diamonds Purnia showroom in Bihar) said:

“We are delighted to join the Senco Gold & Diamonds family as franchise partners and become part of a brand renowned for its legacy of trust, craftsmanship, and excellence in the jewellery industry. This partnership marks an exciting new chapter for us, enabling us to bring Senco Gold & Diamond’s exquisite jewellery and uncompromising quality to our local community. We look forward to contributing to the brand’s continued growth while delivering exceptional products and outstanding customer service to our customers.”

To celebrate the grand opening of the Purnia showroom, Senco Gold & Diamonds has introduced an exciting range of inaugural offers. Customers can avail of up to 30% off on making charges for gold jewellery purchases, along with 0% deduction on gold exchange, making it the perfect opportunity to own their favourite jewellery at exceptional value.

In addition, customers can enjoy up to 12% off on the value of diamond jewellery and up to 100% off on making charges on diamond jewellery purchases. The showroom offers jewellery starting at just Rs 6,000, catering to a wide range of budgets and preferences.

To further enhance its collection, Senco Gold & Diamonds has recently introduced over 36,400 new gold jewellery designs and 27,000 new diamond jewellery designs. This extensive addition ensures a vibrant and contemporary design portfolio, offering customers an unmatched variety of styles and choices.