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Senco Gold & Diamonds Expands Its Footprint, Opens Its 89th Franchisee Showroom In Purnia, Bihar- Taking The Total Showroom Count To 9 In Bihar

The Launch Of Senco Gold & Diamonds’ 89th Franchise Showroom In Purnia Strengthens Its Bihar Footprint, Bringing An Expansive Jewellery Collection, Exclusive Inaugural Offers, and An Elevated Retail Experience To The Region.

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Senco Gold & Diamonds, one of India’s leading jewellery retailers, boasts a legacy of more than 88 years and is the largest jewellery retail player in Eastern India based on the number of showrooms, with a network of over 201 outlets across the country.

The brand has been ranked the Most Trusted Jewellery Brand for the consecutive year by TRA and was also recognized among the Most Desired Jewellery Brands in 2024 by TRA, outperforming many of its industry peers.

Further strengthening its presence in Eastern India, Senco Gold & Diamonds has inaugurated its 89th franchise showroom in Purnia, Bihar, taking its total showroom count in the state to 9.

Strategically situated on NH-31 at Ford Company Chowk, Navratan Hatta, beside HDFC Bank and opposite Royal Utsav Vivah Bhawan, Purnea (PO: HPO, PS: Thana Khat, PIN: 854301, Bihar), the new state-of-the-art showroom boasts a sprawling area of over 3,900 sq. ft. Designed with a luxurious ambiance, it provides customers with an unparalleled and immersive shopping experience.

Commenting on the grand unveiling of the new showroom, Suvankar Sen, (MD & CEO of Senco Gold & Diamonds) said:

“We are delighted to announce the grand opening of our newest showroom in Purnia, Bihar. This marks another significant milestone in our expansion journey as we continue to strengthen our presence across the region. We are proud to bring our extensive collection of exquisitely crafted jewellery, created by the skilled karigars of Bengal, closer to our valued customers in Purnia. We look forward to offering them an exceptional jewellery shopping experience built on trust, quality, and craftsmanship.”

Rajesh Ranjan and Rupesh Ranjan (Franchise Owners of the Senco Gold & Diamonds Purnia showroom in Bihar) said:

“We are delighted to join the Senco Gold & Diamonds family as franchise partners and become part of a brand renowned for its legacy of trust, craftsmanship, and excellence in the jewellery industry. This partnership marks an exciting new chapter for us, enabling us to bring Senco Gold & Diamond’s exquisite jewellery and uncompromising quality to our local community. We look forward to contributing to the brand’s continued growth while delivering exceptional products and outstanding customer service to our customers.”

To celebrate the grand opening of the Purnia showroom, Senco Gold & Diamonds has introduced an exciting range of inaugural offers. Customers can avail of up to 30% off on making charges for gold jewellery purchases, along with 0% deduction on gold exchange, making it the perfect opportunity to own their favourite jewellery at exceptional value.

In addition, customers can enjoy up to 12% off on the value of diamond jewellery and up to 100% off on making charges on diamond jewellery purchases. The showroom offers jewellery starting at just Rs 6,000, catering to a wide range of budgets and preferences.

To further enhance its collection, Senco Gold & Diamonds has recently introduced over 36,400 new gold jewellery designs and 27,000 new diamond jewellery designs. This extensive addition ensures a vibrant and contemporary design portfolio, offering customers an unmatched variety of styles and choices.

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India’s Major Retail Jewellery Players Made A Strong Start To FY27

The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.

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India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.

Kalyan’s broad-based growth

Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.

The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.

PNG’s premium mix

P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.

PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.

Titan’s steady momentum

Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.

Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.

What it means

The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.

For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.

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