National News
Gold Loans Continued To Expand In The 12 Months Up To May 2026, Up By 105 Percent
The Remarkable Momentum In Gold Lending Stands In Contrast To The Moderation Witnessed Across Several Major Retail Credit Categories.
Gold-backed lending has emerged as one of the fastest-growing segments within the banking system, sustaining triple-digit growth through May 2026 and reshaping the composition of retail credit. According to the latest sectoral data released by the Reserve Bank of India (RBI), loans against gold jewellery expanded by 105.5% year-on-year to approximately Rs 5.1 lakh crore, significantly outperforming the broader personal loan portfolio, which grew 15.4% to ₹70.2 lakh crore.
The remarkable momentum in gold lending stands in contrast to the moderation witnessed across several major retail credit categories. Housing loans, which continue to constitute the largest share of personal lending, recorded growth of 10.9%, while credit card outstanding increased by a modest 1.3%. Consumer durable financing contracted by 2.6%, highlighting a broader cooling in discretionary borrowing.
As a result, gold loans have assumed a larger role within the personal credit ecosystem. Their share in total personal loans rose to 7.3% in May 2026, compared with 4.1% a year earlier and just 1.97% in May 2024. Over the past two years, this represents an increase of 5.4 percentage points. Notably, gold-backed lending contributed nearly 28% of the incremental expansion in personal loans between May 2025 and May 2026, despite accounting for a relatively modest proportion of the overall portfolio.
The moderation in traditional retail segments also weighed on the overall share of personal loans within total bank credit, which declined to 32.6% from 33.3% a year earlier. Other personal loan categories grew by 12.5%, remaining below the banking system’s aggregate credit growth of 17.7%.
National News
Palmonas Unveils The Palmonas X Tanya Ghavri Collection
New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri
Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.
The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.
The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.
The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.
The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.
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