National News
GJEPC Highlights Key Policy Priorities At Hon’ble CIM’s Export Promotion Mission Review Meeting
DGFT Presented The Status Of Schemes Rolled Out Under The EPM, Budget Allocations, and Expectations From EPCs To Maximise Industry Participation and Export Growth.
GJEPC highlighted the industry’s key policy priorities during a meeting chaired by Shri Piyush Goyal, Hon’ble Union Minister of Commerce & Industry, with Export Promotion Councils (EPCs) and industry associations in New Delhi on 24 June to review the Export Promotion Mission (EPM). Ashish Borda, Convenor – PMBD, GJEPC, and Sabyasachi Ray, Executive Director, GJEPC, represented the Council at the meeting.


The Directorate General of Foreign Trade (DGFT) presented the status of schemes rolled out under the EPM, budget allocations, and expectations from EPCs to maximise industry participation and export growth.
GJEPC thanked the government for its efforts to improve the availability of duty-free precious metals for exporters and welcomed the registration of Kolkatti Jewellery under the Geographical Indication (GI) framework. The Council requested government support to promote the GI product globally under the EPM.
GJEPC also informed the Minister that gems and jewellery consignments worth US$6.5 million from 18 exporters are ready for shipment to the UK following the implementation of the India-UK CETA from 15 July 2026. GJEPC sought EPM support for its 2nd India-UK Buyer-Seller Meet in London on 7-8 July.
Additionally, GJEPC urged the government to include cut and polished diamonds and diamond-studded jewellery under the proposed India-US Bilateral Trade Agreement and the Interest Subvention Scheme to support micro and small exporters.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.





For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,

“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
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