JB Insights
Zen Diamond’s design sensibilities and craftsmanship are perfectly suited for the young Indian consumer
Neil Sonawala, MD- Zen Diamond India, speaking to JewelBuzz explains that Zen Diamond enters India at a time of economic growth and rising aspirations, targeting young, globally aware consumers. He underscores the fact that Zen Diamond’s design sensibilities and craftsmanship are perfectly suited for the young Indian consumer .Confident in India’s growth potential, Neil Sonavala urges the trade to remain positive despite global challenges.

Zen Diamond is an international brand. Why enter India now?
India is at a key inflection point. The economy is growing, the consumers are young and aspirational, and they are exposed to global trends. Indians today travel widely, seek international designs, and expect a high level of customer service. Zen Diamond’s design sensibilities and craftsmanship are perfectly suited for the young Indian consumer, which made this the right time for our entry.
What differentiates Zen Diamond in terms of product design and retail innovation?
- Global Design Access – We work with top designers, especially from Europe, giving us a vast pool of concepts that appeal to customers worldwide.
- High-Quality Craftsmanship – Our finishing levels match the highest international standards.
- Distribution Network – We are building a strong presence in India, starting with key cities and prime retail locations.
Jewellery design is now globalised; what works in one market often works in others. This helps us bring relevant designs to India while maintaining a strong global identity.

Tell us about your entry and expansion strategy in India.
We started in Mumbai last year, choosing prime locations. Our first store is at Turner Road, Bandra – a top jewellery hub – followed by Sky City Mall in Borivali. Two stores in Bangalore are next, located in premium malls. We will then look at North India and later tier-2 cities. The focus is on high-visibility locations before scaling further.
What’s your branding, marketing, and promotion strategy?
Today’s consumers are digital-savvy. We’re focusing heavily on social media marketing via Instagram and Facebook, supported by PR activities and collaborations.
- We will soon launch our e-commerce platform.
- We have partnered with Pernia’s Pop-Up Shop for shop-in-shop formats in cities like Delhi, Hyderabad, and Mumbai.
- Initially, we will expand to 10–20 stores using our own strategy, after which we will also explore franchising.
Is there still strong appetite for natural diamonds among Indian consumers?
Absolutely. We are at a starting point here, and consumers remain keen on buying natural diamond jewellery. For the young generation, it’s more about design, in-store experience, and service rather than choosing between gold or diamond. If the design resonates, they go for it.
How is the diamond industry performing globally post-pandemic?
Post-COVID, there was a sales boom, followed by a slowdown—mainly due to economic factors like US interest rate hikes and China’s slowdown, not because of lab-grown diamonds.India is now the second-largest diamond jewellery market in the world (though from a smaller base) and has huge growth potential.Markets like China grew from India’s current size to four times bigger in 15 years. India can follow a similar path, leading to a boom in consumerism and stronger distribution networks enabling brands like Zen Diamond to reach consumers more effectively.

Your perspective on the natural vs. lab-grown diamond debate?
- Lab-grown diamond prices are falling, while natural diamonds have largely stabilised after correction.
- I see lab-grown diamonds moving into fashion and lifestyle categories beyond jewellery—like accessories, clothing, or even footwear.
- Both will coexist. Lab-grown offers an earlier entry point for younger consumers into the diamond world, while natural diamonds remain a long-term symbol of rarity, value, and heritage.
Does the jewellery sector face competition from travel and electronics?
Yes, consumers spend on holidays and gadgets, but jewellery still holds emotional and personal value. Trends have shifted towards smaller, everyday wear pieces instead of large sets. We cater to this with designs for daily wear, evening wear, and gifting, along with accessories like perfumes, ties, and pens.
How important is affordability in your India strategy?
Very important. Affordable luxury and “silent luxury” are key parts of our positioning here.
The industry is facing global challenges—tariffs, geopolitics, changing preferences. What’s your advice to the Indian diamond trade?
- Don’t panic or become overly pessimistic. Challenges are temporary.
- India’s diamond market will grow rapidly in the next 5–10 years.
- We must stay mindful, positive, and forward-looking.
- Global markets like the US will rebound, and India will continue to rise as a major consumer market.
Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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