DiamondBuzz
Young Diamantaires transitions into a formal industry association
The Young Diamantaires, a vibrant and rapidly growing collective of diamond and jewelry professionals, has officially transitioned into a formal industry association. Based in Dubai, the organization now boasts a diverse membership of over 500 individuals across 25 countries. This development marks a significant step in the group’s evolution and further positions it as a forward-thinking force within the global diamond industry.
Founded in 2016 during the 37th World Diamond Congress in Dubai, the Young Diamantaires began as a discussion group with a mission to empower the next generation of industry leaders. With a strong emphasis on creativity, innovation, and inclusivity, the association is committed to driving positive change through professional development, sustainability, ethical practices, and the exploration of new opportunities in the diamond and jewelry sectors.
n a landmark move, the group has now been formally established as an industry association. This official recognition underlines its long-term commitment to shaping the future of the diamond industry. The announcement was accompanied by the election of its inaugural board of directors, comprising prominent leaders from key industry bodies across various countries:
David Troostwyk – President, London Diamond Bourse (LDB),Elodie Daguzan – Executive Director, World Diamond Council (WDC),Kevin Vantyghem – President, Vantyghem Diamonds,Melissa Smet – Executive Director, Syndicate of the Belgian Diamond Industry (SBD),Mike Asscher – President, Royal Asscher Diamonds,Rachel Sahar – Founder, R Sahar Diamonds,Shai Schnitzer – President, S Schnitzer Diamonds
This leadership team reflects the association’s global outlook and its commitment to representing diverse voices within the diamond community.
The Young Diamantaires represents a new generation of industry professionals united by a shared passion for diamonds as both a livelihood and a cultural cornerstone. Its members span continents and cultures, embodying a wealth of perspectives that contribute to its dynamic approach to problem-solving and industry development.
The formal establishment of the Young Diamantaires as an industry association marks a pivotal moment for the next generation of diamond professionals. With a strong foundation in innovation, ethics, and global collaboration, the organization is well-positioned to lead transformative efforts in the diamond and jewelry industry, ensuring its relevance and resilience for years to come.
DiamondBuzz
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
Oscar-Winning Actress Gives The Iconic Sixteen Stone Ring A Fresh, Empowering Meaning
Tiffany & Co. has unveiled its latest Love & Celebration campaign, starring Academy Award-winning actress Mikey Madison, who brings charm, wit and confidence to a refreshing take on modern love, self-expression and luxury jewellery.
In the campaign film, Madison appears in a classic black dress, seated at a vanity as soft music plays in the background. Opening the signature Tiffany Blue Box, she slips on the iconic Sixteen Stone solitaire diamond ring, originally created by legendary designer Jean Schlumberger in 1959.
What follows is a playful twist on the familiar “loves me, loves me not” ritual. As Madison moves the ring from one finger to another, she alternates between the two phrases while admiring herself in the mirror. The moment culminates with her placing the ring on her middle finger, switching off the music and confidently declaring, “I love me.” She closes the Tiffany box and walks away, leaving behind a powerful message of self-love, confidence and independence.
The campaign has resonated strongly with audiences, with many praising Madison’s effortless performance and the brand’s contemporary storytelling. Social media users described her as the perfect face for Tiffany’s evolving image, while others applauded the introduction of the Sixteen Stone solitaire as a meaningful everyday statement piece.
Madison, who won the 2025 Academy Award for her performance in Anora and became a Tiffany & Co. ambassador the same year, previously fronted the brand’s HardWear campaign.
Through Love & Celebration, Tiffany & Co. expands its traditional narrative around love beyond romance. The maison positions fine jewellery as a celebration of personal milestones, family bonds, friendships and, most importantly, self-appreciation. The campaign reflects the belief that love is personal, inclusive and defined by the wearer.
Alongside the film, Tiffany has also released a series of digital videos showcasing the brand’s diamond expertise, artisanal craftsmanship and nearly two centuries of heritage. The campaign further highlights the versatility of the Sixteen Stone collection—once designed as a wedding band and now reimagined as a striking solitaire ring suited for everyday wear.
With Mikey Madison’s confident portrayal, Tiffany & Co. delivers a modern message: the most meaningful diamond purchase can be the one made for yourself.
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.