DiamondBuzz
Young Diamantaires transitions into a formal industry association
The Young Diamantaires, a vibrant and rapidly growing collective of diamond and jewelry professionals, has officially transitioned into a formal industry association. Based in Dubai, the organization now boasts a diverse membership of over 500 individuals across 25 countries. This development marks a significant step in the group’s evolution and further positions it as a forward-thinking force within the global diamond industry.
Founded in 2016 during the 37th World Diamond Congress in Dubai, the Young Diamantaires began as a discussion group with a mission to empower the next generation of industry leaders. With a strong emphasis on creativity, innovation, and inclusivity, the association is committed to driving positive change through professional development, sustainability, ethical practices, and the exploration of new opportunities in the diamond and jewelry sectors.
n a landmark move, the group has now been formally established as an industry association. This official recognition underlines its long-term commitment to shaping the future of the diamond industry. The announcement was accompanied by the election of its inaugural board of directors, comprising prominent leaders from key industry bodies across various countries:
David Troostwyk – President, London Diamond Bourse (LDB),Elodie Daguzan – Executive Director, World Diamond Council (WDC),Kevin Vantyghem – President, Vantyghem Diamonds,Melissa Smet – Executive Director, Syndicate of the Belgian Diamond Industry (SBD),Mike Asscher – President, Royal Asscher Diamonds,Rachel Sahar – Founder, R Sahar Diamonds,Shai Schnitzer – President, S Schnitzer Diamonds
This leadership team reflects the association’s global outlook and its commitment to representing diverse voices within the diamond community.
The Young Diamantaires represents a new generation of industry professionals united by a shared passion for diamonds as both a livelihood and a cultural cornerstone. Its members span continents and cultures, embodying a wealth of perspectives that contribute to its dynamic approach to problem-solving and industry development.
The formal establishment of the Young Diamantaires as an industry association marks a pivotal moment for the next generation of diamond professionals. With a strong foundation in innovation, ethics, and global collaboration, the organization is well-positioned to lead transformative efforts in the diamond and jewelry industry, ensuring its relevance and resilience for years to come.
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.