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De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India

De Beers Group teams up with Abhishek Sharma to celebrate the authenticity, resilience, and enduring appeal of natural diamonds among India’s new generation.

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De Beers Group, the world’s leading diamond company, today announced its association with Indian cricketer Abhishek Sharma to celebrate natural diamonds in India, bringing together two forces defined by character, authenticity and enduring excellence.

Abhishek Sharma has emerged as one of the most exciting voices in Indian cricket, known for his fearless style of play and strong personal identity. His journey reflects the “inner fire” and authenticity that De Beers celebrates in every natural diamond. Through challenges and triumphs alike, Abhishek has demonstrated a universal truth: while form may fluctuate, true class endures.

Today, he stands as an inspiration for millions of young dreamers, proving that resilience and belief can shape extraordinary success. Known for standing out both on and off the field, Abhishek reflects qualities that lie at the heart of natural diamonds: authenticity, strength and inner brilliance.

Beyond the field, Abhishek’s personal style is equally distinctive. Often seen wearing natural diamonds, they form an integral part of his identity. For the cricketer, diamonds are not reserved only for celebrations but represent personal expression and the journey behind every achievement.

Speaking on the association, Abhishek Sharma said, “I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”

Commenting on the announcement, Toranj Mehta, Vice President, Marketing, De Beers India, said, “Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self.

He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”

India continues to be a market where diamonds are deeply connected with personal success and moments of pride. By collaborating with a personality who naturally reflects the spirit of the category, De Beers Group strengthens its cultural presence, reinforcing natural diamonds as the ultimate expression of individuality and achievement.

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Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai

Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.

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Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.

Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.

The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.

Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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