GlamBuzz
De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India
De Beers Group teams up with Abhishek Sharma to celebrate the authenticity, resilience, and enduring appeal of natural diamonds among India’s new generation.
De Beers Group, the world’s leading diamond company, today announced its association with Indian cricketer Abhishek Sharma to celebrate natural diamonds in India, bringing together two forces defined by character, authenticity and enduring excellence.
Abhishek Sharma has emerged as one of the most exciting voices in Indian cricket, known for his fearless style of play and strong personal identity. His journey reflects the “inner fire” and authenticity that De Beers celebrates in every natural diamond. Through challenges and triumphs alike, Abhishek has demonstrated a universal truth: while form may fluctuate, true class endures.
Today, he stands as an inspiration for millions of young dreamers, proving that resilience and belief can shape extraordinary success. Known for standing out both on and off the field, Abhishek reflects qualities that lie at the heart of natural diamonds: authenticity, strength and inner brilliance.
Beyond the field, Abhishek’s personal style is equally distinctive. Often seen wearing natural diamonds, they form an integral part of his identity. For the cricketer, diamonds are not reserved only for celebrations but represent personal expression and the journey behind every achievement.
Speaking on the association, Abhishek Sharma said, “I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”
Commenting on the announcement, Toranj Mehta, Vice President, Marketing, De Beers India, said, “Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self.
He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”
India continues to be a market where diamonds are deeply connected with personal success and moments of pride. By collaborating with a personality who naturally reflects the spirit of the category, De Beers Group strengthens its cultural presence, reinforcing natural diamonds as the ultimate expression of individuality and achievement.
GlamBuzz
Rihanna Rewrites the Jewellery Rulebook at Fenty Beauty’s India Debut
In Mumbai, the global icon ditches matchy sets for a bold, curated mix of Indian heritage and high-fashion statements.
When Rihanna arrived in Mumbai for the India launch of Fenty Beauty, she didn’t just make an appearance—she staged a masterclass in modern styling.
The 38-year-old global icon moved seamlessly between two distinct looks across the day, each carrying its own mood and message. For the official launch, she leaned into a soft, feminine aesthetic with a monochrome olive-green ensemble. By night, she pivoted sharply, stepping out in a sleek black dress that dialled up the glamour and edge.
But it wasn’t just the wardrobe changes that caught attention—it was the jewellery. Rihanna skipped the traditional route of wearing a coordinated set and instead curated a layered narrative using pieces from some of India’s most storied and contemporary design houses.
Earrings by Birdhichand Ghanshyamdas:
Her earrings, by Birdhichand Ghanshyamdas, brought a sense of classic regality—rooted, timeless, and quietly commanding. Acting as the anchor, they carried the weight of heritage without overwhelming the look.
Bangles & Rings by Sabyasachi:
On her hands, the interplay continued. Bangles and rings from Sabyasachi Jewellery added a textured, expressive dimension. Studded with tourmalines and layered with intent, these pieces leaned into expressive luxury—bold, unapologetic, and full of personality.
Haath Phool by Manish Malhotra High Jewellery:
Then came the twist: a haath phool by Manish Malhotra High Jewellery. Fluid and slightly theatrical, the piece blended Polki diamonds and rose cuts, introducing a couture sensibility that softened the traditional undertones while adding editorial drama.
Three distinct design languages. One cohesive story.
What Rihanna demonstrated in Mumbai goes beyond styling—it signals a shift. Jewellery is no longer about perfectly matched suites; that idea feels increasingly dated. Instead, the focus is on curation—on creating tension and harmony at the same time. Heritage meets couture. Structure meets fluidity. Maximalism finds balance.
Each piece she wore stood confidently on its own. Yet together, they spoke a single, unified language.
In breaking the “set rule,” Rihanna didn’t just experiment—she redefined. The message is clear: modern jewellery styling isn’t about coordination anymore. It’s about identity.
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