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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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Sotheby’s To Sell $15m Collection Of 300 Vintage Cartier Watches

300 Vintage Cartier Watches Offer An Exhaustive Retrospective Of The Maison’s Horological Mastery

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Sotheby’s is proud to announce the landmark auction of “The Shapes of Cartier: The Finest Vintage Collection Ever Assembled.” Amassed over 25 years by a single visionary connoisseur, this unprecedented collection of more than 300 vintage Cartier watches offers an exhaustive retrospective of the Maison’s horological mastery, from its early 20th-century origins to its most avant-garde mid-century experiments.

With a total estimated value exceeding $15 million, the collection will be offered in stages across Sotheby’s “Important Watches” sales in Hong Kong, Geneva, and New York. The journey begins on April 24 in Hong Kong, perfectly timed to coincide with the heightened global focus on luxury watchmaking during the upcoming Watches and Wonders Geneva.

Cartier has long been defined by its “shape-led” philosophy, prioritizing distinctive silhouettes—the Tank, Santos, and Panthère—that have become cultural icons. This collection highlights the specific, rare outputs of Cartier’s historically independent workshops in Paris, London, and New York, focusing on the era when the brand’s creativity was at its most experimental.

The headline lot of the Hong Kong sale is a 1987 Cartier London Crash in yellow gold. Believed to be one of only three examples produced that year, this legendary asymmetrical model—a symbol of “Swinging Sixties” nonconformity—is estimated to fetch between $400,000 and $800,000.

Other notable pieces include:

  • Cartier Decagonal, London (1970–71): A rare 10-sided yellow gold watch. Estimate: $60,000–$80,000.
  • Tank Asymétrique, London (1992): An 18k white gold parallelogram-shaped case. Estimate: $60,000–$80,000.
  • Cartier Driver’s, London (1966–67): A deeply curved rectangular design for ergonomic wrist placement. Estimate: $50,000–$80,000.
  • Cartier Octagonal & Baignoire Variations: Elusive silhouettes reflecting the meticulous craftsmanship of the London workshop.

This auction arrives amid a significant surge in the global market for pre-owned and vintage luxury watches. Current projections value the global luxury watch market at approximately $62.3 billion in 2026, with the high-end pre-owned segment expected to reach $45 billion by 2030.

Driven by an annual growth rate of 9.2%, collectors across all generations are increasingly viewing rare heritage pieces not just as fashion statements, but as stable, long-term investments. “The Shapes of Cartier” represents a rare opportunity for enthusiasts to acquire pieces that bridge the gap between historical significance and modern desirability.

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