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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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International News

WGC Central Bank Gold Statistics: Central Banks Resume Net Buying In April

Ninth Central Bank Gold Reserves Survey 2026 Will Be Released In June and Will Provide The Latest Insights Into The Central Banking Community’s Strategic Views On Gold As A Reserve Asset.

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Poland remained be the top buyer in the month (14t), while China intensified its pace of purchases: it’s t net purchase is the highest since December 2024 and extends its current buying run to 18 consecutive months. The Czech Republic shows similar consistency in purchases, having bought 3t in April, its 38th consecutive monthly purchase. Meanwhile, Russia continues its sales streak this month (6t), with y-t-d sales of 22t.

Reported activity in April and y-t-d was concentrated in: 

  • National Bank of Poland drove much of April’s buying activity, having bought 14t. This brings Poland’s y-t-d gold purchases to 45t with its gold reserves at 595t or about 30% of its total reserves.
  • People’s Bank of China added 8t to its gold reserves during the month, highest since December 2024. Official gold reserves now stand at 9% of total reserves or around 2,322t. China has been consistently purchasing gold over the past 18 consecutive months.
  • Czech National Bank’s modest but consistent 2t net purchases in April brings its gold reserves to 79t or 6% of its total reserves.
  • Meanwhile, Central Bank of Uzbekistan sold 1t this month, though on a y-t-d basis, it remains a net purchaser (24t) and is second only to Poland. Uzbekistan’s reserves make up 88% of its total reserves or around 414t.
  • Central Bank of Russia continued it recent streak of net sales for the fourth month with reported April net sales of 6t.
  • March’s top seller, Central Bank of the Republic of Turkey reported virtually flat gold reserves in April, with weekly data showing that short-term gold/USD swaps matured in April, leaving only longer-term (1-3 month) gold/USD swaps outstanding. More on Turkey’s recent reserve management operations can be found in our recently published Gold Demand Trends Q1 2026.
  • Eastern European and Asian central banks continue to dominate gold purchases with consistent purchases. Over the past 36 months, both regions have purchased 12t and 11t per month on average collectively. Global central banks activity shows average net purchases of 29t over the same period

Ninth Central Bank Gold Reserves Survey 2026 will be released in June and will provide the latest insights into the central banking community’s strategic views on gold as a reserve asset. In our survey in 2025, central banks held favourable expectations on gold with 95% of respondents indicating that global central bank gold reserves will increase over the next 12 months, this is compared to 81% of respondents indicating the same in our 2024 survey. 43% of respondents believe that their own gold reserves will also increase over the same period in 2025, compared to 29% of respondents in our survey in 2024.

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