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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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Meta Is Reportedly Testing AI Pendant, Part Of Wearables Lineup Expansion

Internal Testing Is Slated For Next Spring, With An Ambitious Target Of 10 Million Wearable Sales In H2.

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Meta is said to be testing an AI pendant as part of a push to broaden its wearables lineup, according to an internal memo reported by The Information. The move aims to boost engagement with Meta’s AI tools and support monetization via subscriptions and its consumer AI agent, Hatch. Internal testing is slated for next spring, with an ambitious target of 10 million wearable sales in H2.

Meta has reportedly set an ambitious goal of selling 10 million wearable devices in the second half of this year; while its smart glasses have seen stronger early adoption, it’s now burning through money, with Meta’s Reality Labs unit reportedly racking up more than $4 billion in operating losses in its latest quarter on revenue of just $402 million. 

Past AI-jewelry attempts (e.g., the 2024 Friend pendant) sparked conversation more than purchases, raising privacy and utility concerns. Still, if Meta pushes a polished product with clear value and privacy safeguards, designers and brands could see new collaboration and licensing opportunities.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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