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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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WGC Outlook 2026: Geopolitics, Growth Risks and Rate Shifts to Steer Gold’s Next Move

Gold’s 2026 trajectory hinges on economic shifts, policy outcomes and global stability, says the latest WGC outlook.

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Gold is up by more than 60% y-t-d and is gearing up to have one of its strongest annual performances in decades.  Investment demand has been one of the key drivers, in response to a highly charged geopolitical environment, a weaker US dollar, and positive price momentum. At the same time, central bank demand remains strong.  Combined, their effect has more than offset any weakness seen in jewellery.

Looking to 2026, the outlook is shaped by ongoing geoeconomic uncertainty.  The gold price today reflects consensus expectations for next year, but the global economy rarely ever plays out as planned.

Against this backdrop, our analysis shows that:

If economic growth slows and interest rates fall more than expected next year, gold could see gains between 5% and 15%.

In a more severe downturn marked by rising global risks, gold could see a marked increase between 15% and 30%.

Conversely, a successful outcome from policies set by the Trump administration would accelerate economic growth, reduce risk and push gold down between 5% and 20%.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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