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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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International News

Pandora’s Canada Move Dodges US Tariffs

Fast Shipping, Rock-Solid Reliability, and Top-Tier Customer Service

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Pandora’s betting big on Canada with a shiny new distribution hub in Mississauga, Ontario—designed to slash delivery lags and sidestep those pesky US tariffs. It’s a game-changer for the Canadian ops: lightning-fast shipping, rock-solid reliability, and top-tier customer service.

Pandora, which locates its jewelry manufacturing in Thailand, where it operates two factories, has been affected by the tariff policies imposed by U.S. President Donald Trump in recent months. With the new distribution plant, the company expects to reduce its costs by up to 1.5 percentage points in the current fiscal year.

This powerhouse site cranks out up to 12,500 online orders daily, per Pandora’s announcement. Canada’s a rocket for the Danish jewelry giant: sales rocketed over 50% since 2019, topping DKK 1 billion ($153.9M) last year alone. Pandora’s got 96 stores dotting the Canadian landscape.

Previously, 20%+ of those digital Canadian buys shipped from US centers—hello, tariffs and delays. Now? Processing shifts north, trimming delivery times by 50% and nixing border duties entirely.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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