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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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International News

Safe-Haven Rebound Amid Geopolitical Easing and Macro Uncertainty Augmont Bullion Report

Gold Has Bounced From The $4,500–4,550 (~Rs. 1,49,000) Support Zone and Is Now Targeting Resistance At $4,800–4,850 (~Rs. 1,55,000)

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  • Safe-Haven Dynamics â€“ Gold and silver have recovered from key support levels as Middle East de-escalation signals pressured oil prices, reducing inflation concerns. The dollar weakened against major currencies after the US indicated progress toward an Iran deal, while the yen surged to a two-month high amid intervention expectations.
  • Geopolitical Developments – President Trump announced a temporary pause in “Project Freedom” — the US military’s commercial shipping escort operation through the Strait of Hormuz — to allow time for a potential Iran agreement. Trump confirmed via Truth Social that negotiations have advanced significantly toward a comprehensive deal.
  • Macro-economic Signals – Market attention now shifts to the upcoming non-farm payrolls data, which will indicate whether economic resilience justifies holding Fed policy steady or whether labour market softening strengthens the case for rate cuts.

Technical Triggers

  • Gold has bounced from the $4,500–4,550 (~Rs. 1,49,000) support zone and is now targeting resistance at $4,800–4,850 (~Rs. 1,55,000). 
  • Silver has recovered from the $73 (~Rs. 2,43,000) support level and is expected to advance toward resistance at $77–78 (~Rs. 2,54,000–2,56,000).

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4500/oz
: $4850/oz
: Rs 148,000/10 gm
: Rs 155,000/10 gm
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