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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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Precious metals rebound on easing geopolitics, hawkish policy caps upside – AUGMONT BULLION REPORT

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Safe Haven Dynamics – Gold and silver have witnessed a technical rebound from key support levels of $4500 and $65 respectively, following a phase of liquidation by CTAs and institutional players booking profits to raise cash. The recovery was further supported by easing geopolitical concerns, as recent statements from the US and Israel indicated reduced risk of further disruptions to critical Middle Eastern energy infrastructure.

Geopolitical Developments – Market sentiment improved after indications that the US may ease sanctions on Iranian oil, potentially increasing global supply. Additionally, signals from Israel suggesting restraint on further strikes targeting Iranian energy assets have helped stabilise risk perception, thereby reducing immediate safe-haven demand for precious metals.

Monetary Policy Stance – The Federal Reserve maintained its policy rates, reiterating a data-dependent approach with no immediate inclination toward rate cuts until inflation moderates. Simultaneously, the ECB, BOJ, and BOE maintained status quo but conveyed relatively hawkish undertones. Markets have consequently repriced expectations, pushing Fed rate cuts further out while anticipating potential tightening from other central banks, exerting pressure on gold through elevated real yields.

Technical Triggers

• Gold has successfully tested its support near $4600 (~ Rs.144,000) and is likely to consolidate within the $4550–$4800 (~ Rs.143,000 – Rs.150,000) range before establishing a directional trend.

• Silver has similarly held support around $70 with expected consolidation between $70 (~Rs.230,000) and $76.50 (~ Rs.250,000), indicating a base formation before a potential upward move.

Support and Resistance

CategoryLevel
International Gold Support$4500/oz
International Gold Resistance$4800/oz
Domestic Gold Support₹140,000 / 10 gm
Domestic Gold Resistance₹150,000 / 10 gm
International Silver Support$70/oz
International Silver Resistance$76.5/oz
Domestic Silver Support₹230,000 / kg
Domestic Silver Resistance₹250,000 / kg

source:AUGMONT BULLION REPORT

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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