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US jewellery, watches sales up by 4.4 per cent year-on-year

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Sales of watches and jewelry in the US showed further signs of growth in December 2024, up 4.4 per cent year-on-year, according the latest figures from the US Department of Commerce. But there’s been a marked slowdown since the 10 per cent increases of last September and October.

November saw sales up by just 3.0 per cent, revised down from 5.8 per cent based on actual through-the-till transactions rather than estimates. October has been revised up from 9.7 per cent to 10.0 per cent.

The average monthly year-on-year growth for the full year is 5.4 per cent, so December was little below par. Having said that, it was the 15th consecutive month of growth after a long period (the end of 2022 and much of 2023) of falling sales.

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Rising US Inflation Fed Hike Expectations Put Pressure On Gold Prices

The Shift In Interest Rate Expectations Presents A Direct Headwind For Precious Metals. Because Physical Gold Is A Non-Yielding Asset That Does Not Generate Interest Income, Higher Prevailing Interest Rates Elevate The Opportunity Cost Of Holding Bullion Compared To Yield-Bearing Financial Instruments.

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Global gold and bullion markets are experiencing increased selling pressure as accelerating U.S. inflation data reinforces expectations of an imminent interest rate hike by the Federal Reserve.

​Recent macroeconomic reports indicate that U.S. inflation picked up in September, driven by higher consumer expenditure on energy, gasoline, and everyday goods. The persistent inflationary pressure has significantly reshaped market sentiment regarding monetary policy. According to the CME FedWatch Tool, traders are currently pricing in approximately a 75% probability of a rate increase at the Federal Reserve’s upcoming December meeting. 

​The shift in interest rate expectations presents a direct headwind for precious metals. Because physical gold is a non-yielding asset that does not generate interest income, higher prevailing interest rates elevate the opportunity cost of holding bullion compared to yield-bearing financial instruments. As borrowing costs rise and fixed-income yields become more attractive, institutional and retail capital is increasingly diverted away from gold and toward interest-bearing assets. 

​Market analysts note that while geopolitical uncertainties and inflation traditionally drive safe-haven demand, the prospect of tighter monetary policy and sustained higher interest rates continues to cap short-term upside potential for precious metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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