International News
US jewellery consumption could reach record high on Valentine’s Day:NRF
Valentine’s Day consumer spending demonstrates sustained growth momentum, with total projected expenditures of $29.1 billion in 2026 compared to $27.5 billion in 2025. This represents the highest spending level recorded since the NRF and Prosper Insights & Analytics initiated their annual Valentine’s Day consumer survey two decades ago. More than half of US consumers indicated plans to participate in Valentine’s Day celebrations, with the average shopper expected to spend approximately $200 per person, a 6% increase from the prior year and exceeding the previous peak of $196 established in 2020.
- Market Leadership: Jewellery tops revenue despite 25% purchase intent (vs. higher for candy/flowers); average spender plans ~$200/person (up 6% from $196 peak in 2020), with >50% of US consumers celebrating.
- Recipient Shifts: Romantic partners drive $14.5B (down 0.7%); family gifts rise 4.7% to $4.5B; friends (1/3 of buyers), kids’ teachers/classmates (27%), colleagues (21%) stable; pet gifting surges 24% to $2.1B record.
- Demographic Drivers: Middle/upper-income groups expand gifting to broader networks, boosting spend per gift and recipient count amid stable participation.
- Category Breakdown: Candy (56%), flowers/cards (41% each), dining (33%), jewellery (25%)—but jewellery’s premium pricing secures #1 revenue spot.
- Channel Mix: Online leads at 38%, followed by department stores (34%), discount (30%), specialty (21%), favoring omnichannel strategies.
- Strategic Opportunities: Jewellery retailers should target non-romantic lines (e.g., friendship/family pieces), optimize inventory/marketing, enhance e-commerce, and leverage 8% category growth outpacing overall market.
International News
Bvlgari celebrates the Year of the Horse with a festive collection inspired by courage and renewal
Bvlgari ushers in the Chinese Lunar New Year with a creatively rich celebration that pays tribute to the Year of the Horse, a symbol of courage, freedom, vitality and forward motion. Embracing the spirit of renewal and togetherness, the Roman Maison unveils a series of striking jewellery creations and accessories that reinterpret its iconic codes through festive symbolism and auspicious hues.
At the heart of the collection is a Special Edition Horse Brooch inspired by a heritage design from the 1970s. Crafted in yellow gold, the brooch took over 130 hours of design and 50 hours of meticulous goldsmithing. Set with more than 40 cabochon rubies, pavé diamonds and black onyx inserts, the piece channels the bold energy of the Horse, symbolising strength, success and auspicious new beginnings.
Bvlgari’s signature Serpenti motif also takes on a celebratory expression for the season. The Serpenti Viper features ruby accents symbolising prosperity and good fortune, with hypnotic scales rendered in warm rose gold. The design is expressed through a rose gold necklace with a twisted pendant and a single-coil bangle bracelet, conveying themes of transformation and empowered elegance.
Further enhancing the festive offering, the Serpenti Pallini necklace in rose gold showcases the Maison’s signature soldered gold boules inspired by its 1950s artisanal heritage. The piece is adorned with pavé diamonds and rubies on the head and tail, complemented by striking black onyx eyes.
Exclusively created for Greater China, the limited-edition Bvlgari jewellery set combines yellow and rose gold with carnelian and mother-of-pearl inserts. Illuminating the iconic double logo with a festive touch, the selection includes a chain necklace with a round pendant, a wire bracelet, a single stud earring designed for versatile styling, and a soft rose gold bracelet featuring a reversible flip-disc.
Completing the Lunar New Year story are refined leather accessories, including the heart-shaped Serpenti Cuore 1968 bag reimagined in luminous Light Amethyst calf leather with a sinuous metallic snake handle. The Serpenti Cuoricino also makes its debut as a jewel-like miniature in vibrant Royal Ruby and delicate Dusty Pink calf leather, offering a precious companion for festive celebrations and the year ahead.
Bvlgari celebrates the Year of the Horse with a festive collection inspired by courage and renewal
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