International News
US jewellery consumption could reach record high on Valentine’s Day:NRF
Valentine’s Day consumer spending demonstrates sustained growth momentum, with total projected expenditures of $29.1 billion in 2026 compared to $27.5 billion in 2025. This represents the highest spending level recorded since the NRF and Prosper Insights & Analytics initiated their annual Valentine’s Day consumer survey two decades ago. More than half of US consumers indicated plans to participate in Valentine’s Day celebrations, with the average shopper expected to spend approximately $200 per person, a 6% increase from the prior year and exceeding the previous peak of $196 established in 2020.
- Market Leadership: Jewellery tops revenue despite 25% purchase intent (vs. higher for candy/flowers); average spender plans ~$200/person (up 6% from $196 peak in 2020), with >50% of US consumers celebrating.
- Recipient Shifts: Romantic partners drive $14.5B (down 0.7%); family gifts rise 4.7% to $4.5B; friends (1/3 of buyers), kids’ teachers/classmates (27%), colleagues (21%) stable; pet gifting surges 24% to $2.1B record.
- Demographic Drivers: Middle/upper-income groups expand gifting to broader networks, boosting spend per gift and recipient count amid stable participation.
- Category Breakdown: Candy (56%), flowers/cards (41% each), dining (33%), jewellery (25%)—but jewellery’s premium pricing secures #1 revenue spot.
- Channel Mix: Online leads at 38%, followed by department stores (34%), discount (30%), specialty (21%), favoring omnichannel strategies.
- Strategic Opportunities: Jewellery retailers should target non-romantic lines (e.g., friendship/family pieces), optimize inventory/marketing, enhance e-commerce, and leverage 8% category growth outpacing overall market.
International News
Geopolitical Flashpoints and Macro Crosswinds Keep Bullion Markets In Check AUGMONT BULLION REPORT
Gold Increasingly Rivaling US Treasuries As A Preferred Reserve Asset For Central Banks Globally, For The First Time In Decades
Gold prices slipped below $4,700 and silver below $80, retracing a portion of last week’s gains after President Trump publicly rejected Iran’s diplomatic response as “TOTALLY UNACCEPTABLE,” keeping inflationary concerns elevated. Tehran had proposed relocating part of its highly enriched uranium stockpile to a third country while refusing to dismantle its nuclear infrastructure — a position Washington found insufficient.
Geopolitical conditions deteriorated further over the weekend, with renewed cross-border attacks threatening to unravel the fragile ceasefire established in early April. US Central Command confirmed that American forces intercepted Iranian strikes and conducted defensive operations, while guided missile destroyers transited the Strait of Hormuz. The US subsequently reported sinking several Iranian vessels in the strait on Monday, as Iran escalated with fresh missile and drone strikes against the UAE. The Strait of Hormuz remains effectively closed, sustaining elevated energy prices and amplifying inflation risk globally.
Persistent inflationary pressure has reinforced expectations that central banks may tighten policy further — a headwind that typically weighs on precious metals. The April NFP report, released May 8, delivered a significant upside surprise: 177,000 jobs added against a consensus of 65,000, though below March’s 185,000, signaling a gradual cooling trajectory. The unemployment rate held at 4.3%. Rate cut expectations have shifted to late 2027 or early 2028, limiting dollar weakness and capping gold’s near-term upside.
On the USDINR front, currency markets were highly volatile, driven by crude oil dynamics. The rupee depreciated to record lows near 95.2 per dollar on May 7 following a 6% crude oil surge after Iran’s military escalation and a strike on a UAE oil facility. The move constrained capital inflows and triggered a surge in importer hedging activity. India’s physical gold demand has weakened sharply. Imports declined from approximately 100 tonnes in January to 65–66 tonnes in February, fell further to 20–22 tonnes in March, and are estimated at just 15 tonnes in April — among the lowest monthly readings in decades outside the Covid period.
Sentiment last week reflected a tug-of-war between safe-haven demand and the hawkish overlay from elevated energy prices. Analytically, the most notable shift in the pre-NFP environment is a structural repricing of gold: the metal has transitioned from a data-reactive asset to one driven by fiscal sustainability, monetary policy credibility, and sovereign reserve allocation. While Fed hawkishness remains a short-term constraint, 2026 has been defined by what analysts are calling “The Great Bullion Pivot” — gold increasingly rivaling US Treasuries as a preferred reserve asset for central banks globally, for the first time in decades.
Gold has been trading within a $4,500–$4,750 range (approximately ₹148K–₹154K). Having tested the upper boundary last week, profit-booking pressure may push prices back toward the lower end this week. Silver has been ranging between $71–$82 (approximately ₹235K–₹265K), and similarly, having touched the top of its range, a reversion toward support levels is likely in the near term.
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