By Invitation
Unleashing creativity: the design freedom offered by lab-grown diamonds
By Lisa Mukhedkar -Founder and CEO Aukera- Lab Grown Diamond Jewellery
Lab-grown diamonds are emerging as a compelling alternative to traditionally mined stones in the dynamic world of fine jewellery. As dazzling as their natural counterparts in brilliance, durability, and composition, these lab-made marvels are not just rewriting the rules of luxury but also redefining what it means to wear jewellery, with conscience and creativity.
What truly sets lab-grown diamonds apart, however, is the extraordinary design freedom they offer. With greater availability and more accessible price points—nearly 30-40% lower than mined diamonds—designers and consumers alike are no longer restricted by cost when it comes to scale, setting, or innovation. Larger, high-quality stones can be incorporated into custom designs, allowing bold artistic visions to flourish without compromise.
India’s lab-grown diamond jewellery market, pegged at $264.5 million in 2022, will grow at 14.8% CAGR, reaching $1,192.3 million by 2033, as per an ET Retail report. This explains the shift in consumer mindset, particularly evident among younger buyers, who are seeking jewellery that reflects their values and personal stories. Engagement rings, in particular, have become deeply personal artefacts—designed not just to symbolise love but to express individuality. Many couples are veering away from the conventional solitaire and opting for coloured stones, unique cuts, asymmetry, and mixed metal bands. From astrological motifs and birthstones to rings that incorporate the story of a couple’s journey, the emphasis is on crafting a ring that speaks of individuality.
Designers are responding to this demand with greater creative freedom, made possible by the versatility and easy availability of lab-grown diamonds. These diamonds enable quick customisation with technical precision, allowing customers to bring their unique visions to life, without the steep price tag or ethical ambiguity of mined stones.
This creative liberation is fuelling a wave of experimentation in contemporary jewellery design. There’s a noticeable move toward mixing metals—pairing white and yellow gold or combining rose gold with platinum—to create unique, expressive pieces. Asymmetrical settings, bold colour contrasts, and unorthodox stone placements are also on the rise, making each piece a true reflection of the wearer’s personality.
Even men’s jewellery is seeing a shift, with lab-grown diamonds being used in refined, minimalist styles like cufflinks, bands, and bracelets. These modern pieces reflect not just personal style but also an alignment with sustainable and ethical values—key concerns for today’s consumer.
With a far lower price tag but the same clarity, brilliance, and sparkle, lab-grown diamonds stand out for their sheer versatility. You no longer have to burn a hole in your finances to own jewellery that’s both trendy and just as dazzling as mined diamonds.
Moreover, lab-grown diamonds are ushering in a more democratic era of bespoke design. Thanks to advances in production and design technology, custom creations can now be brought to life rapidly and with exacting detail. This opens doors for more people to own jewellery that is not only beautiful but also meaningful and responsibly sourced.
Ultimately, lab-grown diamonds are not just about sustainability or savings—they are about creative freedom. As the boundaries of jewellery design expand, these stones enable consumers and designers to dream bigger, bolder, and express more freely.
By Invitation
Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past
By Edahn Golan
Martyn Charles Marriott, drawing on 45 years in the diamond industry, in a blog titled Co-Operation between African Diamond Producers on the IDMA website, advocates for a new era of co-operation among African diamond producers, seeing the current debate around De Beers’ future as an opportunity. He proposes forming a diamond “OPEC,” reminiscent of the stability once maintained by the Oppenheimers’ Central Selling Organization (CSO). The CSO, through a stockpile, quota system, and vast generic advertising historically benefited the entire industry. Marriott believes a collective entity involving nations like Botswana and Angola would be more stable and bankable than a single-country approach.

JewelBuzz spoke to noted diamond industry analyst Edahn Golanon his take on Marriott’s view and how practical and feasible this “ nostalgic yearning” was. This is what Edahn Golan has to say:
I don’t think that resurrecting a monopoly is possible, much less legal. I understand the nostalgic yearning for the ‘good old days,’ but that is not where the solution will be found. On the contrary, the industry at large – and De Beers in particular – needs to evolve and adapt. They both need to reinvent themselves.

Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past, a consumer market that wants luxury that doesn’t shout bling. Most importantly, diamonds should stand for values that are relevant to today’s cultural norms.
That is where diamonds will find their future, not by reimposing tight control on the pipeline.
I also read Chaim Even-Zohar’s column. I worked with him for many years and hold deep respect for both him and his approach to the industry.
That said, I believe Botswana does not need to go all in on owning De Beers.The country already receives more than 75% of the diamond revenue generated locally, along with a portion of the revenue De Beers earns from its operations in Namibia, Canada, and South Africa. Expanding that share or seeking a larger cut from other countries would only deepen Botswana’s dependency on diamonds.
Instead, Botswana should diversify its income sources and invest more internally, a process it should have initiated more than a decade ago.
For example, if it channels investment into its international airport and succeeds in expanding tourism, the country would generate greater income, reduce its reliance on luxury sales, improve foreign currency inflows, and, in the process, expose more of the world to its diamonds.
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