National News
Reva Diamonds – Wedding Jewellery Is Changing — But Heirlooms Are Still at the Heart of the Celebration
– By Aditya Modak, Director of Reva Diamonds by PNGS
Jewellery is more than just decoration at an Indian wedding; it is a sign of history, joy and personal expression. Gold jewellery has always been the most important part of a bride’s trousseau since it is lucky and a good investment. But today, we are seeing a developing style where brides are choosing timeless diamond pieces together with heirloom gold. These pieces are not meant to replace the previous ones, but to add meaning to them.
The Rising Preference for Diamonds
From what we observe across markets, nearly 45 percent of Indian brides now choose diamond jewellery, for key wedding pieces such as engagement rings and bridal sets. Younger couples are making this change because they want pieces that are ethically made, modern, and versatile and they also want to know how these pieces will last beyond the wedding.



Diamonds today represent far more than sparkles reserved for a single occasion. They are increasingly becoming personal heirlooms in their own right. Brides are consciously selecting at least one diamond centrepiece, whether it is a solitaire ring they can wear every day or a refined necklace that transitions seamlessly into celebrations beyond the mandap. Many brides tell us that this balance of sentiment and contemporary style plays a defining role in their jewellery decisions.
This evolution reflects how modern couples perceive jewellery. It is no longer viewed only as ceremonial adornment, but as wearable artistry. Lightweight diamond pieces such as sleek studs, elegant pendants and refined bracelets are especially valued for their ability to complement both traditional and contemporary outfits without overpowering the overall bridal look.
Gold still has a lot of cultural relevance, especially in Indian traditions and temple jewellery styles. Diamonds are adding a new layer of meaning to this. They speak to brides who care about emotional heritage but also want something that can be worn for a long time and in many different ways. The rising interest in natural diamonds, which are treasured for their uniqueness, lasting shine and timeless beauty is also a big part of this trend.
The Heirlooms of Tomorrow
At the same time, the fact that diamond jewellery can be changed is changing how brides put together their trousseau. A diamond necklace picked out for the wedding ceremony frequently becomes a hallmark piece for anniversaries, holidays, and other big events. Once only seen as symbols of engagement, solitaire rings are now worn every day to remind people of their journey through life, love, ambition, and success.
Even though this change is big, ancestral jewellery is still the key part of the bridal story. Things that have been passed down through centuries have an emotional power that can’t be equalled. Brides are changing the way they style them. We see a lot of people preferring to wear diamond jewellery that has been carefully chosen to go with their family gold. This creates layered stories that honour the past while enjoying the present.
Today’s brides are increasingly drawn to jewellery that blends classic design elements with contemporary proportions. Each piece has been chosen with care to evoke a feeling. For example, a lifetime-lasting handcrafted solitaire or a diamond-encrusted, ancestral necklace that looks modern. These designs are not just meant for the wedding day, but for a lifetime of celebrations, gradually evolving into the heirlooms of the future.
The narrative of Indian wedding jewellery is no longer binary. Brides still love heritage gold but they are increasingly starting to see diamonds as important symbols of modern luxury, uniqueness and lasting value. They are not going against tradition by doing this. They are changing it so that the gems picked today will tell the stories of tomorrow.
source: Reva Diamonds
National News
NPCI Defers Rollout Of UPI Merchant Discount Rate Until After Diwali
Given Typical Retail Margins Of 2%–6% On Bullion and Plain Gold Jewellery, Absorbing A 0.4% Fee—Or Up To ₹300 Per Large Transaction—Would Have Directly Eaten Into Festive Profitability. The Deferral Keeps Bottom Lines Protected Through Dhanteras and Diwali.
The National Payments Corporation of India’s (NPCI) UPI and Services Steering Committee has deferred the implementation of Merchant Discount Rates (MDR) on select person-to-merchant (P2M) UPI transactions until immediately after Diwali.
The move aims to protect consumer sentiment and keep operational costs steady for businesses during the peak festive shopping season. A specific implementation date will be announced separately.
Key Highlights
- Festive Relief for Retail: The deferment ensures merchants face no additional payment processing costs during peak festive demand, helping avoid disruptions to consumer spending.
- The Approved MDR Structure:
- Applies only to eligible P2M transactions above Rs 2,000 at a rate of 0.4%.
- Capped at Rs 300 for high-value transactions of Rs 75,000 and above.
- Everyday low-value payments and small merchants remain fully exempt, preserving zero-cost digital transactions for general consumers.
- Timeline Adjustment: Originally notified on September 15 for an October 15 rollout, the framework will now take effect post-Diwali, giving banks, payment aggregators, and merchants additional runway to align their systems and communicate terms clearly.
Jewellery purchase values routinely exceed the Rs 2,000 threshold and frequently touch or surpass the Rs 75,000 cap. Given typical retail margins of 2%–6% on bullion and plain gold jewellery, absorbing a 0.4% fee—or up to Rs 300 per large transaction—would have directly eaten into festive profitability. The deferral keeps bottom lines protected through Dhanteras and Diwali.
Introducing transaction fees just as footfall surges would have forced retailers to decide whether to absorb the cost or pass it on to buyers (via checkout surcharges or selective discounts). Avoiding this choice prevents awkward billing counter negotiations and cart abandonment during rush hours.
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