National News
Reva Diamonds – Wedding Jewellery Is Changing — But Heirlooms Are Still at the Heart of the Celebration
– By Aditya Modak, Director of Reva Diamonds by PNGS
Jewellery is more than just decoration at an Indian wedding; it is a sign of history, joy and personal expression. Gold jewellery has always been the most important part of a bride’s trousseau since it is lucky and a good investment. But today, we are seeing a developing style where brides are choosing timeless diamond pieces together with heirloom gold. These pieces are not meant to replace the previous ones, but to add meaning to them.
The Rising Preference for Diamonds
From what we observe across markets, nearly 45 percent of Indian brides now choose diamond jewellery, for key wedding pieces such as engagement rings and bridal sets. Younger couples are making this change because they want pieces that are ethically made, modern, and versatile and they also want to know how these pieces will last beyond the wedding.



Diamonds today represent far more than sparkles reserved for a single occasion. They are increasingly becoming personal heirlooms in their own right. Brides are consciously selecting at least one diamond centrepiece, whether it is a solitaire ring they can wear every day or a refined necklace that transitions seamlessly into celebrations beyond the mandap. Many brides tell us that this balance of sentiment and contemporary style plays a defining role in their jewellery decisions.
This evolution reflects how modern couples perceive jewellery. It is no longer viewed only as ceremonial adornment, but as wearable artistry. Lightweight diamond pieces such as sleek studs, elegant pendants and refined bracelets are especially valued for their ability to complement both traditional and contemporary outfits without overpowering the overall bridal look.
Gold still has a lot of cultural relevance, especially in Indian traditions and temple jewellery styles. Diamonds are adding a new layer of meaning to this. They speak to brides who care about emotional heritage but also want something that can be worn for a long time and in many different ways. The rising interest in natural diamonds, which are treasured for their uniqueness, lasting shine and timeless beauty is also a big part of this trend.
The Heirlooms of Tomorrow
At the same time, the fact that diamond jewellery can be changed is changing how brides put together their trousseau. A diamond necklace picked out for the wedding ceremony frequently becomes a hallmark piece for anniversaries, holidays, and other big events. Once only seen as symbols of engagement, solitaire rings are now worn every day to remind people of their journey through life, love, ambition, and success.
Even though this change is big, ancestral jewellery is still the key part of the bridal story. Things that have been passed down through centuries have an emotional power that can’t be equalled. Brides are changing the way they style them. We see a lot of people preferring to wear diamond jewellery that has been carefully chosen to go with their family gold. This creates layered stories that honour the past while enjoying the present.
Today’s brides are increasingly drawn to jewellery that blends classic design elements with contemporary proportions. Each piece has been chosen with care to evoke a feeling. For example, a lifetime-lasting handcrafted solitaire or a diamond-encrusted, ancestral necklace that looks modern. These designs are not just meant for the wedding day, but for a lifetime of celebrations, gradually evolving into the heirlooms of the future.
The narrative of Indian wedding jewellery is no longer binary. Brides still love heritage gold but they are increasingly starting to see diamonds as important symbols of modern luxury, uniqueness and lasting value. They are not going against tradition by doing this. They are changing it so that the gems picked today will tell the stories of tomorrow.
source: Reva Diamonds
National News
Platinum Jewellery Into The Spotlight, PGI’s Retail Partners In India Reporting A 10% Year-On-Year Rise In Retail Sales
Soaring Gold and Silver Prices Reshape Consumer Preferences Amidst Growing Appetite For Contemporary Designs
As soaring gold and silver prices reshape consumer preferences, platinum jewellery is emerging as an increasingly attractive alternative in India, driven by affordability concerns, changing aesthetics, and a growing appetite for contemporary designs among younger buyers.
With gold prices touching nearly Rs. 1,58,000 per 10 grams, many consumers—particularly millennials and urban professionals—are rethinking traditional jewellery purchases. Platinum, despite its own sharp rise in prices, is being viewed as a relatively accessible premium option. Currently trading at around Rs. 70,000 per 10 grams, platinum remains significantly cheaper than gold, even after doubling from its 2025 average of Rs. 36,000 per 10 grams.
Jewellers say the shift is especially visible in categories such as wedding bands, daily wear jewellery, and minimalist luxury pieces. Young consumers are increasingly favouring platinum for its understated elegance, durability, and contemporary appeal.
Industry insiders note that platinum has historically struggled for mainstream acceptance in India, where gold dominates both cultural sentiment and investment behaviour. However, sentiment appears to be changing. Retailers said enquiries for platinum have risen sharply as consumers begin to view the metal not only as a style statement but also as a potential store of value.
The renewed interest comes despite higher import duties. India recently increased import duty on gold and silver from 6% to 15%, while platinum duty rose from 6.4% to 15.4%. Yet, the pricing gap between platinum and gold continues to work in platinum’s favour.

Brands are also moving quickly to capitalise on the momentum. Jos Alukkas recently launched a new platinum jewellery campaign featuring actor Dulquer Salmaan as brand ambassador. The campaign positions platinum as a symbol of individuality and sophistication, showcasing rings, chains, bracelets and other designs for men and women.
The trend is also backed by global market data. Platinum Guild International (PGI), in its Q4 2025 report, noted growing momentum for platinum jewellery across India, China, Japan and the US as elevated gold prices alter buying patterns. In India and the Middle East, platinum jewellery outperformed broader market trends, with PGI’s strategic retail partners in India reporting a 10% year-on-year rise in retail sales, aided by festive demand and rising preference for lightweight jewellery.
For India’s jewellery market, platinum’s rise may signal more than a temporary shift driven by gold prices. As consumers increasingly seek jewellery that blends luxury with wearability and individuality, platinum appears to be carving out a stronger, more permanent niche in the country’s evolving precious metals landscape.
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