National News
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.
While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”
Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.
The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.
Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.
Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”
At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.
National News
This Akshaya Tritiya, Begin A Legacy With Divine Solitaires’ Diamond Coin
A Modern Heirloom For Akshaya Tritiya, Blending Tradition, Rarity, and Enduring Diamond Value
Akshaya Tritiya is not just another festive date; it is a moment of belief, where every purchase is seen as the beginning of something enduring. For generations, it has been associated with purchases that carry forward value, meaning, and intent.
This year, Divine Solitaires reimagines this tradition with its Diamond Coin, a modern heirloom designed for those who seek more than just ritual, but a deeper sense of permanence in what they choose to own.
Crafted to mark new beginnings while holding long-term significance, the Diamond Coin brings together the emotional weight of the occasion with the enduring value of natural diamonds. It is not simply a festive buy, but a conscious purchase, one that is meant to stay, evolve, and be passed on.
The collection is available in three variants:
• 1-gram coin featuring a 0.10 carat diamond
• 2-gram coin featuring a 0.14 carat diamond
• 3-gram coin featuring a 0.18 carat diamond
Each coin features a rare Divine Solitaires diamond, cut in the iconic 8 Hearts 8 Arrows pattern, found in less than 1% of the world’s diamonds. With VVS clarity and EF colour, these diamonds appear icy white and colorless to the naked eye, delivering unmatched brilliance and fire.
Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said,
“Akshaya Tritiya has always stood for an occasion that speaks of value and meaning. With the Diamond Coin, we wanted to move beyond the idea of a transactional purchase and create something that truly holds its worth over time. It brings together rarity, craftsmanship, and trust, making it not just relevant for the moment, but significant for years to come.”
Adding to its versatility, the coin comes with a complimentary enamel-finished jacket, allowing it to be worn as a pendant, transforming it from a symbolic purchase into something that can be experienced every day.
To make this offering more accessible, customers can book their Diamond Coin with an advance of INR 2,000.
Reinforcing its commitment to trust and transparency, every Divine Solitaires diamond is backed by a quality guarantee certificate, validating 123 rigorous quality checks, along with lifetime upgrade and buyback options.
This Akshaya Tritiya, the Divine Solitaires Diamond Coin invites consumers to look beyond tradition, and invest in something that is designed to last, both in value and in meaning.
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