New Premises
Tribe Amrapali strengthens Delhi presence with launch of its 34th store at Pacific Mall
Pacific Mall in Tagore Garden is one of West Delhi’s most dynamic shopping destinations, and the new store allows customers to get a closer and more immersive experience of the brand’s traditional-modern jewellery

Leading silver jewellery brand Tribe Amrapali has launched its 34th retail destination at Pacific Mall in Tagore Garden, New Delhi. With this launch, the brand deepens its footprint in the capital city, offering New Delhi’s vibrant audience a closer and more immersive experience into its world of traditional-modern jewellery.
New Delhi, a melting pot of heritage and innovation, has long influenced Tribe Amrapali’s design language, from architectural motifs to regal nostalgia seen through a modern lens. The store opening at Pacific Mall celebrates this synergy, welcoming customers to explore a space where traditional artisanship meets everyday wearability.
With collections that feature everything from bold silver neckpieces and textured jhumkis to experimental ear cuffs and delicately crafted stackable rings, the new store reflects Tribe Amrapali’s philosophy – jewellery as a story-telling medium, rooted in culture and re-imagined for today.

Commenting on the new store launch, Akanksha Arora, CEO of Tribe Amrapali, said, “Opening our store at Pacific Mall, one of West Delhi’s most dynamic shopping destinations, is a natural step forward for Tribe Amrapali. Our Delhi patrons have always embraced the brand’s duality: where heritage meets the now. With this store, we aim to offer an inspiring retail experience that celebrates craftsmanship, community and contemporary Indian identity.”
The Pacific Mall store is designed to echo the brand’s signature aesthetic – artisanal, spirited, mirroring the stories carried in every handcrafted piece. From everyday elegance to statement styles, the store is intended to serve as a cultural pit stop for jewellery lovers and design enthusiasts alike.
As Tribe Amrapali continues to grow its retail presence across airports, high streets, and premium malls across India, each store stands for the brand’s commitment, i.e., celebrating Indian craftsmanship with a modern voice.
Started with an e-Store in March 2013, Tribe Amrapali branched off from the mother brand Amrapali, to create contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver and gold-plated silver jewellery. It now has 34 stores across India.

GlamBuzz
Malabar Gold & Diamonds opens its showroom at Vaishali Enclave, Pitampura Inaugurated By Bollywood Star Anil Kapoor

Malabar Gold & Diamonds, the and the world’s fifth largest jewellery chain, has opened its showroom at Vaishali Enclave, Pitampura, further strengthening its footprint in Delhi. The Pitampura showroom has relocated from NSP to Vaishali Enclave. Spanning across 9,500 sq. ft., the showroom offers a more organized space and improved parking facilities compared to before. The showroom was inaugurated by renowned Bollywood actor and brand ambassador Anil Kapoor and is designed to deliver a world-class shopping experience, showcasing an exquisite range of jewellery in diverse designs and styles. The Pitampura showroom was inaugurated by Anil Kapoor, alongside O Asher, Managing Director of India Operations, P.K. Siraj, Head – Retail Operations (Rest of India), N.K. Jishad, Regional Head – North and management team members of Malabar Gold & Diamonds, valued customers and well-wishers. The showroom reinforces the brand’s strategic presence in Pitampura Delhi, strengthening its foothold in a key market and deepening its connection with local customers.

Speaking on the occasion, M P Ahammad, Chairman of Malabar Group, said, “Our showroom at Vaishali Enclave, Pitampura, marks a significant milestone in our journey of growth and commitment to excellence. It reaffirms our promise to offer customers the finest jewellery and an exceptional shopping experience, while staying true to our core values of trust, transparency, and ethical business practices.’’
With its elegant displays and a highly trained team guiding customers to their perfect jewellery, the showroom is designed to offer an exceptional shopping experience, enhanced by spacious interiors and convenient parking facilities. This showroom underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritizing sustainability and societal well-being. Malabar Gold & Diamonds remains steadfast in its commitment to ethical sourcing and responsible business practices. All gold used is hallmarked with HUID, while all diamonds are tested and certified. The brand continues to uphold its strong stance against gold smuggling, tax evasion, and child labour, reinforcing its position as a leader in ethical jewellery retailing. Guided by its core principles known as the Malabar Promises, the brand ensures 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance, and responsibly sourced products. Malabar Gold & Diamonds currently has over 410 showrooms in 14 countries. The company spends 5 percent of its profits on various CSR activities.
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