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Tribe Amrapali strengthens Delhi presence with launch of its 34th store at Pacific Mall

Pacific Mall in Tagore Garden is one of West Delhi’s most dynamic shopping destinations, and the new store allows customers to get a closer and more immersive experience of the brand’s traditional-modern jewellery

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Leading silver jewellery brand Tribe Amrapali has launched its 34th retail destination at Pacific Mall in Tagore Garden, New Delhi. With this launch, the brand deepens its footprint in the capital city, offering New Delhi’s vibrant audience a closer and more immersive experience into its world of traditional-modern jewellery.

New Delhi, a melting pot of heritage and innovation, has long influenced Tribe Amrapali’s design language, from architectural motifs to regal nostalgia seen through a modern lens. The store opening at Pacific Mall celebrates this synergy, welcoming customers to explore a space where traditional artisanship meets everyday wearability.

With collections that feature everything from bold silver neckpieces and textured jhumkis to experimental ear cuffs and delicately crafted stackable rings, the new store reflects Tribe Amrapali’s philosophy – jewellery as a story-telling medium, rooted in culture and re-imagined for today.

Commenting on the new store launch, Akanksha Arora, CEO of Tribe Amrapali, said, “Opening our store at Pacific Mall, one of West Delhi’s most dynamic shopping destinations, is a natural step forward for Tribe Amrapali. Our Delhi patrons have always embraced the brand’s duality: where heritage meets the now. With this store, we aim to offer an inspiring retail experience that celebrates craftsmanship, community and contemporary Indian identity.”

The Pacific Mall store is designed to echo the brand’s signature aesthetic – artisanal, spirited, mirroring the stories carried in every handcrafted piece. From everyday elegance to statement styles, the store is intended to serve as a cultural pit stop for jewellery lovers and design enthusiasts alike.

As Tribe Amrapali continues to grow its retail presence across airports, high streets, and premium malls across India, each store stands for the brand’s commitment, i.e., celebrating Indian craftsmanship with a modern voice.

Started with an e-Store in March 2013, Tribe Amrapali branched off from the mother brand Amrapali, to create contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver and gold-plated silver jewellery. It now has 34 stores across India.

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New Premises

Punamchand Jewellers unveils its new fine jewellery destination in  Kolkata 

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Marking a significant milestone in their journey, Punamchand Jewellers proudly  inaugurated its newest showroom, in Shakespeare Sarani, Kolkata.  Bringing with themselves, a rich legacy of fine craftsmanship and timeless heritage, the  new destination is a tribute to a distinctive collection that redefines fine jewellery as  wearable, versatile, and practical — designed not just for safekeeping but for everyday  elegance. The new space is envisioned as a modern sanctuary of luxury — where  craftsmanship, innovation, and elegance converge. 

With a legacy spanning over six decades, Punamchand Jewellers  stands as one of Kolkata’s most trusted names in fine jewellery — a brand rooted in  heritage, guided by integrity, and celebrated for its exceptional craftsmanship.  Established formally as Punamchand Jewellers Pvt. Ltd. in 2009, the house continues to  uphold its founding philosophy of quality, transparency, and timeless artistry. Renowned  for housing some of the finest EF colour diamonds in the city, each creation from  Punamchand is a testament to finesse, design excellence, and enduring value. 

The boutique presents a distinctive collection that redefines fine jewellery for today’s  discerning connoisseurwearable, versatile, and timeless. Featuring detachable designs,  statement pieces, and mid-to-heavy wear creations, each jewel harmoniously bridges  classical artistry with contemporary sophistication. From diamonds, polkis, jadau and  gold, the curated collections speak to diverse sensibilities — from the modern professional  and the bride-to-be to the heritage collector. Every creation reflects the brand’s  dedication to excellence and its belief that fine jewellery should not only be cherished but  lived in. 

A seamless blend of radiance, refinement, and tradition, Punamchand Jewellers continues  to illuminate Kolkata’s jewellery landscape — reaffirming that true elegance, much like  gold itself, only grows richer with time.

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