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Birks Acquires European Boutique Chain in $6.6M Deal to Expand Luxury Retail Presence

The acquisition also grants Birks operational control over integrated storefronts featuring premium labels such as TAG Heuer, Gucci, and Diamonds Direct. As part of the deal, Birks has signed a licensing agreement to manage the Diamonds Direct brand within Canada.

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Birks Group has announced the acquisition of Canadian diamond and luxury watch retailer European Boutique for CAD 9 million (approximately $6.6 million USD). The purchase includes four multi-brand retail stores and three mono-brand boutiques — Omega, Breitling, and Montblanc — located in high-traffic malls across the Greater Toronto Area.

The transaction includes European Boutique’s national e-commerce platform, expanding Birks’ digital footprint.

“This acquisition strengthens our luxury positioning and aligns with our long-term growth strategy,” said Birks CEO Jean-Christophe Bédos. “We’re excited to integrate the European team, including Jordan Sutkiewicz and Michelle Ceresney, into the Birks family.”

To finance the acquisition, Birks secured CAD 13.5 million ($9.9 million USD) from senior lender SLR Credit Solutions and an additional CAD 3.8 million ($2.8 million USD) in working capital from Mangrove Holding, a controlling shareholder. Both loans are due by the end of 2026.

Birks added it remains actively focused on securing further funding and strategic opportunities to drive its expansion across Canada’s luxury retail sector.

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International News

Global Bullion Markets Experience Downturn As US Fed Keeps Interest Rates Unchanged

Market Analysts Anticipate Continued Volatility In Precious Metals As Traders Digest The Fed’s Stance On Monetary Policy and Its Implications For Future Rate Trajectories

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Global bullion markets experienced a downturn on Thursday as spot gold and silver prices each fell by nearly 1% following the U.S. Federal Reserve’s overnight decision to keep key interest rates unchanged. Domestic gold and silver prices in India are expected to reflect this global weakness throughout today’s trading session.

ParameterDetails
Gold (MCX) Futures~₹1,43,600.00 – ₹1,43,724.00 per 10 grams
Silver (MCX) Futures~₹1,94,450.00 per kg
Key Contract BenchmarkDecember 2026 Gold Futures are hovering near ₹1,42,324 – ₹1,43,700 levels.
Spot GoldDown ~1%, struggling around $4,044/oz.
Spot SilverDown ~1%, trading below $53.50/oz.
U.S. Fed Policy RateUnchanged at 3.75% – 4.00%.

In international markets, spot gold tumbled nearly 1% to trade near $4,044 per ounce, while spot silver dropped 1% to fall below $53.50 per ounce.

The market reaction follows the latest Federal Open Market Committee (FOMC) meeting, where policymakers voted to maintain the target range for the federal funds rate at 3.75% to 4.00% (3-3/4 to 4 percent).

In an official statement, the FOMC reaffirmed its commitment to supporting its dual mandate of maximum employment and price stability while continuing its policy of maintaining ample reserves within the banking system.

​Market analysts anticipate continued volatility in precious metals as traders digest the Fed’s stance on monetary policy and its implications for future rate trajectories.

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