Leading silver jewellery brand Tribe Amrapali has launched its 34th retail destination at Pacific Mall in Tagore Garden, New Delhi. With this launch, the brand deepens its footprint in the capital city, offering New Delhi’s vibrant audience a closer and more immersive experience into its world of traditional-modern jewellery.

New Delhi, a melting pot of heritage and innovation, has long influenced Tribe Amrapali’s design language, from architectural motifs to regal nostalgia seen through a modern lens. The store opening at Pacific Mall celebrates this synergy, welcoming customers to explore a space where traditional artisanship meets everyday wearability.

With collections that feature everything from bold silver neckpieces and textured jhumkis to experimental ear cuffs and delicately crafted stackable rings, the new store reflects Tribe Amrapali’s philosophy – jewellery as a story-telling medium, rooted in culture and re-imagined for today.

Commenting on the new store launch, Akanksha Arora, CEO of Tribe Amrapali, said, “Opening our store at Pacific Mall, one of West Delhi’s most dynamic shopping destinations, is a natural step forward for Tribe Amrapali. Our Delhi patrons have always embraced the brand’s duality: where heritage meets the now. With this store, we aim to offer an inspiring retail experience that celebrates craftsmanship, community and contemporary Indian identity.”

The Pacific Mall store is designed to echo the brand’s signature aesthetic – artisanal, spirited, mirroring the stories carried in every handcrafted piece. From everyday elegance to statement styles, the store is intended to serve as a cultural pit stop for jewellery lovers and design enthusiasts alike.

As Tribe Amrapali continues to grow its retail presence across airports, high streets, and premium malls across India, each store stands for the brand’s commitment, i.e., celebrating Indian craftsmanship with a modern voice.

Started with an e-Store in March 2013, Tribe Amrapali branched off from the mother brand Amrapali, to create contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver and gold-plated silver jewellery. It now has 34 stores across India.