New Premises
Tribe Amrapali strengthens Delhi presence with launch of its 34th store at Pacific Mall
Pacific Mall in Tagore Garden is one of West Delhi’s most dynamic shopping destinations, and the new store allows customers to get a closer and more immersive experience of the brand’s traditional-modern jewellery
Leading silver jewellery brand Tribe Amrapali has launched its 34th retail destination at Pacific Mall in Tagore Garden, New Delhi. With this launch, the brand deepens its footprint in the capital city, offering New Delhi’s vibrant audience a closer and more immersive experience into its world of traditional-modern jewellery.
New Delhi, a melting pot of heritage and innovation, has long influenced Tribe Amrapali’s design language, from architectural motifs to regal nostalgia seen through a modern lens. The store opening at Pacific Mall celebrates this synergy, welcoming customers to explore a space where traditional artisanship meets everyday wearability.
With collections that feature everything from bold silver neckpieces and textured jhumkis to experimental ear cuffs and delicately crafted stackable rings, the new store reflects Tribe Amrapali’s philosophy – jewellery as a story-telling medium, rooted in culture and re-imagined for today.
Commenting on the new store launch, Akanksha Arora, CEO of Tribe Amrapali, said, “Opening our store at Pacific Mall, one of West Delhi’s most dynamic shopping destinations, is a natural step forward for Tribe Amrapali. Our Delhi patrons have always embraced the brand’s duality: where heritage meets the now. With this store, we aim to offer an inspiring retail experience that celebrates craftsmanship, community and contemporary Indian identity.”
The Pacific Mall store is designed to echo the brand’s signature aesthetic – artisanal, spirited, mirroring the stories carried in every handcrafted piece. From everyday elegance to statement styles, the store is intended to serve as a cultural pit stop for jewellery lovers and design enthusiasts alike.
As Tribe Amrapali continues to grow its retail presence across airports, high streets, and premium malls across India, each store stands for the brand’s commitment, i.e., celebrating Indian craftsmanship with a modern voice.
Started with an e-Store in March 2013, Tribe Amrapali branched off from the mother brand Amrapali, to create contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver and gold-plated silver jewellery. It now has 34 stores across India.
Joyalukkas, the world’s favourite jeweller, is expanding its presence in Jayanagar, Bengaluru with the launch of its second showroom in the in the locality. This continued expansion in Bengaluru reflects the brand’s growing commitment to one of India’s most dynamic and discerning jewellery markets.
A Golden Welcome for Jewellery lovers
To mark the opening, Joyalukkas has announced a limited-period inaugural offer of flat 50% off making charges on gold, platinum, silver, precious stone, diamond and uncut diamond jewellery. The offer will be valid until 8th November 2026, giving customers in Jayanagar and across South Bengaluru the chance to explore the new collections at exceptional value.
A Showroom Designed Around the Customer
The new Jayanagar 2nd showroom will also offer an extensive range of jewellery, from timeless traditional designs and elaborate bridal collections to contemporary pieces inspired by global trends. The spacious interiors and refined décor will provide a comfortable setting for every kind of visit. Like every Joyalukkas showroom, a team of trained professionals will be on hand to give personalised guidance, whether customers are shopping for a wedding, marking a milestone or adding to a personal collection.
Every purchase will be backed by the hallmarks that have defined Joyalukkas for over seven decades: certified purity, transparent pricing and customer-first service.
Growing with Bengaluru
Bengaluru has become one of Joyalukkas’ key markets in India. The Jayanagar 2nd showroom launch reflects the brand’s commitment and its mission to make jewelry shopping more convenient for to its customers, not just in the city, but in the neighbourhoods they call home. With its strong cultural roots and vibrant community, Jayanagar is a natural choice for opening a 2nd presence.
Dr. Joy Alukkas, Chairman and Managing Director, Joyalukkas Group
“Our second Bengaluru showroom in Jayanagar reflects our commitment to offering customers greater choice, trust and reasons to celebrate. We invite everyone to explore our collections and be part of this special occasion.”
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