New Premises
Chow Tai Fook Goes Global: Iconic Jeweler Debuts in Bangkok with Eyes on the West
The Hong Kong luxury giant launches its first Thai location at Siam Paragon, signaling a bold expansion into Australia, Canada, and the Middle East by 2026.
Chow Tai Fook Jewellery Group is officially taking its “Timeless Red” branding to the global stage. The Hong Kong-based luxury powerhouse has inaugurated its first store in Bangkok, Thailand, located in the prestigious Siam Paragon mall. This opening serves as a key milestone in the company’s aggressive strategy to pivot toward international markets.
The new Bangkok boutique is more than just a retail space; it is a showcase of the brand’s “brand transformation” journey. Featuring a blend of modern sophistication and traditional Chinese craftsmanship, the store offers exclusive collections tailored specifically for the Southeast Asian market to celebrate local Thai culture.
Strategic Global Roadmap With a massive network of over 5,000 stores primarily in Greater China, Chow Tai Fook is now looking far beyond its traditional borders:
- Southeast Asia: Following a successful launch at Singapore Changi Airport in November 2025, the Bangkok store reinforces the brand’s regional presence.
- Western Expansion: The group plans to enter Australia for the first time and open an additional location in Canada by June 2026.
- Middle East: A formal entry into the Middle Eastern luxury market is projected within the next two years.
A Vision of Modern Luxury “This expansion is part of our ambition to establish Chow Tai Fook as a leading force in global luxury,” said Sonia Cheng, Vice Chair of Chow Tai Fook Jewellery Group. She emphasized that the move reinforces the brand’s legacy of “innovation, excellence, and cultural resonance.”
To support this international push, the company has appointed renowned Chinese actor Yang Yang as its Global Brand Ambassador. By aligning with one of Asia’s most recognizable faces, the jeweler aims to cultivate a “refined, modern identity” that resonates with a younger, diverse, and global audience.
New Premises
KISNA Diamond and Gold Jewellery Expands Corporate Footprint with Second Office in BKC, Spanning 5,000 Sq. Ft.
The new BKC Innovation Centre strengthens KISNA’s people-first culture and future-ready vision
KISNA Diamond and Gold Jewellery, the flagship jewellery brand of the Hari Krishna Group, has opened its second corporate office at Bandra Kurla Complex (BKC), Mumbai. The new office marks an important step in KISNA’s growth journey, reinforcing its focus on innovation, collaboration, and building a people-first, future-ready organisation.
Located at Lakshmi Towers, BKC, the 5,000 sq. ft. workspace, the KISNA Innovation Centre, will serve as a dedicated hub for the brand’s Product Development, Marketing, and IT teams, and will accommodate over 130 employees. Designed to bring teams together under one roof, the centre aims to foster innovation through closer collaboration, faster decision-making, and a more engaging work environment for employees.
At the heart of the new office is a strong focus on employee well-being and experience. The workspace has been thoughtfully planned to balance productivity with comfort, featuring open collaboration zones, focused work areas, and informal breakout spaces. A dedicated gaming and recreation zone, equipped with PlayStation 5 and foosball, has been created to encourage relaxation, informal interaction, and team bonding, recognising the importance of balance in high-performance teams.
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “As KISNA grows, our people remain at the centre of everything we do. This new office has been designed keeping our teams in mind, to create an environment that encourages collaboration, learning, and well-being while actively fostering innovation. By bringing our product, marketing, and technology teams together, we are enabling faster idea exchange, sharper execution, and a more fulfilling employee experience as we build for the future.”
The expansion comes at a time when KISNA is strengthening its national retail footprint, deepening its omnichannel capabilities, and investing in design innovation and technology-led efficiencies. Creating workspaces that empower employees and support innovation is a key pillar of the brand’s long-term growth strategy.
With the opening of its second corporate office, KISNA continues to invest in a strong organisational foundation that supports both business scale and employee development, reinforcing its commitment to long-term value creation.
source: KISNA Diamond and Gold Jewellery
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