National News
KISNA Diamond & Gold Jewellery launches KISNA Digital Gold in partnership with SafeGold, expanding its omnichannel gold ecosystem
The launch underscores Limelight’s rapid national expansion as it continues to strengthen its retail presence across India.
- Marks KISNA’s entry into digital gold ownership, strengthening its omnichannel gold ecosystem
- Allows customers to start owning gold digitally from Rs.10 with no lock-in
- Bridges digital gold ownership with physical jewellery redemption across KISNA’s retail network
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, today announced the launch of KISNA Digital Gold, a strategic move marking its entry into digital gold ownership through a partnership with SafeGold, a product of Digital Gold India Private Limited (DGIPL).
The launch marks KISNA’s entry into digital gold ownership, strengthening its omnichannel gold ecosystem and expanding how customers can engage with gold across digital and physical touchpoints. Through this partnership, KISNA enables customers to buy, sell and redeem digital gold in a safe, transparent and flexible manner, while extending the trust and credibility of its jewellery legacy into a seamless digital-first experience.
KISNA Digital Gold allows customers to begin their gold purchase with an amount as low as Rs.10, significantly lowering the entry barrier to gold ownership. Customers can buy gold in fractional quantities at live market-linked prices, with holdings credited in grams up to four decimal places.
The digital gold purchased is 24-karat gold of 995 fineness or higher purity, stored securely in insured vaults operated by internationally recognised precious metals custodians, with customers retaining full ownership at all times. Customers have the flexibility to sell their digital gold at prevailing prices or redeem it against physical gold jewellery at KISNA stores across India.

Commenting on the launch, Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said: “The launch of KISNA Digital Gold marks a strategic step in expanding how consumers engage with gold. Enabled through SafeGold, the offering allows customers to start with just ₹10 and transact without any lock-in, making gold ownership more accessible and transparent. Over time, we see digital gold becoming a gateway to deeper jewellery relationships, allowing consumers to plan, save and seamlessly convert their digital holdings into physical jewellery through our retail network.”
Commenting on the partnership Rhea Chaterji, COO and Co-founder, SafeGold said: “Our partnership with KISNA brings together trusted jewellery craftsmanship and secure digital gold infrastructure. By combining asset-backed gold ownership, independent trustee oversight and insured custody, we aim to make digital gold a simple, transparent and reliable option for consumers looking to own gold with confidence.”

How KISNA Digital Gold works
- Digital onboarding: Customers register on KISNA’s platform using basic details and a valid PAN card.
- Buy gold starting at ₹10: Gold can be purchased at live prices in flexible amounts.

- Secure custody: Purchased gold is stored in insured vaults with independent trustee oversight to safeguard customer ownership.
- Transparent tracking: Customers can access real-time balances, invoices and holding statements online.
- Sell or redeem: Gold can be sold digitally at prevailing prices or redeemed for physical jewellery at KISNA stores nationwide.
There is no lock-in period, offering customers complete flexibility in managing their gold holdings. The offering is currently available to resident Indian customers with a valid PAN card. While buying and selling is enabled digitally through the platform, customers can redeem their digital gold balance at KISNA’s extensive network of stores, seamlessly bridging digital ownership with in-store craftsmanship.
This launch reinforces KISNA’s long-term focus on accessibility, trust and customer-centric innovation, while adapting to evolving consumer preferences around flexibility, transparency and digital convenience in gold ownership.
KISNA Digital Gold represents ownership of physical gold and is not a regulated financial product or deposit, but a digital method of purchasing gold for personal use.
National News
Belgian Prime Minister H.E. Bart De Wever Makes Historic First Visit To Bharat Diamond Bourse
- Visit Marks Start of a New Chapter in a Century-old Sparkling Partnership
- Meet reaffirms a shared commitment to ensure sustainable growth of industry
- Recent India-EU FTA opens new vistas to build deeper commercial ties
- Bonds strengthened by the presence of a vibrant Indian community in Antwerp
Bharat Diamond Bourse (BDB), on behalf of the entire Indian diamond industry, was honoured to welcome H.E. Mr. Bart De Wever, Prime Minister of the Kingdom of Belgium and his official delegation on their visit to the Bourse at BKC, Mumbai, today. It marked a historic new milestone in the over 100-year partnership between the diamond industries of the two countries, being the first time that the Head of the Belgian government has visited the largest operational diamond bourse in the world.
The visit took on added significance as it came soon after the signing of the Indo-EU Free Trade Agreement, which has paved the way for deepening ties and collaboration between the two countries, especially in the diamond and jewellery sectors.



Today’s interaction between these two centres, each with its own unique position in the diamond value chain, marks the beginning of a new chapter, industry leaders said. Both sides renewed their commitment to collaborate and share responsibility in reinforcing the integrity of the industry, strengthening confidence in the diamond trade and ensuring that it continues to grow sustainably for the generations ahead.
Emphasising the close bonds between India and Belgium, Mr Anoop Mehta, President BDB, said the two countries shared much more than a trading partnership as many Indian diamantaires, particularly from Gujarat, have made Antwerp their home. He added that when the BDB was being planned, a team visited Antwerp and drew lessons and inspiration that guided them in creating a truly international diamond trading centre in Mumbai.
Further, he added, Mr Mehul Shah, Vice President of BDB is currently the President of the World Federation of Diamond Bourses, the global apex body of the trade since 1947 with its headquarters in Antwerp.
Looking forward, Mr Mehta said:

“The world is changing rapidly, and our industry must adapt in partnership. Our shared objective should be to create a diamond trade that is not only prosperous, but also fair, transparent and sustainable.”
Mr Kirit Bhansali, Chairman, GJEPC, said:
“the industry was proud to welcome the Prime Minister of Belgium at a time when India’s leadership role in international trade forums is helping shape the future of the industry.”

Reaffirming a shared commitment to mutual prosperity, Mr Bhansali stated that India–Belgium trade in gems and jewellery was around US$3.5 billion in 2025-26, and that the journey of many of the millions of diamonds cut and polished in India passes through Antwerp. “These are not merely figures. They represent businesses, livelihoods, and over five million direct and indirect jobs supporting families across India — all woven into this global value chain,” he added.
Describing the visit as the beginning of a “stronger chapter in our shared economic journey”, Mr Bhansali stressed that it is an opportunity for both nations to strengthen the relationship in diamonds and explore new frontiers built on commerce, trust and shared opportunity.
Addressing a packed hall comprising the who’s who of the diamond industry, Belgian PM H.E. Mr Bart de Wever described his visit to BDB in Mumbai as long overdue, because, “India was the cradle where the diamond industry began centuries ago, and Antwerp too has been a key trading centre for the industry since the 15th century.”
Mr Wever praised the role that both Mumbai and Antwerp play as the financial capitals of their countries, explaining that these cities are where the “money is made”. He said the Belgian government welcomed the recent Indo-EU FTA and believed it would boost trade by lowering costs and duties, digitizing and simplifying procedures and aiding interaction.
Mr Wever concluded:

“It is fitting that diamond industry provides a foundation for India-Belgium collaboration, because our ties are like ‘adamas’, the ancient Greek name for a diamond which means unbreakable. Our trade runs in two directions and brings advantages to both partners, so it will definitely thrive for at least another 100 years.”
The PM and his delegation also visited different locations within the bourse complex, including the offices of The Gem & Jewellery Export Promotion Council, the official apex body of India’s G&J export industry that has over 11,000 exporter members spread across the country and spearheads interaction with the government as well as developing existing and new export markets.
Another highlight was the interaction with the Mumbai Diamond Merchants Association, the oldest diamond trade organisation in the city which manages the massive 20,000 sq ft diamond trading hall in BDB on behalf of its 14,500 members, mainly smaller entrepreneurs and individual traders, who play a crucial role in the business.
The visit concluded with an interactive session with committee members of GJEPC and BDB as well as a select number of senior diamantaires representing the top exporting companies and those with a significant presence in Belgium.
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