loader image
Connect with us

GlamBuzz

The Diamond Store by Chandubhai creates Seven-Part Heritage Bridal Masterpiece using over 22,000 natural diamonds and Navrathna

Inspired by the ancient Edu Vaarala Nagalu tradition, the one-of-a-kind bridal creation blends royal symbolism, spiritual precision and contemporary artistry.

Published

on

1,804 Views

Hyderabad-based The Diamond Store by Chandubhai launches bridal collection with breath-taking heritage jewellery creation, inspired by ancient Indian royal traditions. A seven-part diamond and Navrathna masterpiece, crafted as a modern interpretation of the historic “Edu Vaarala Nagalu” has been curated using 22,000 natural diamonds and authentic Navrathna gemstones. It has been adorned by a prominent Indian bride from Hyderabad at her Goa wedding, making it the highlight of the wedding celebrations and sparking admiration across design circles.

This extraordinary piece revives the centuries-old practice of Edu Vaarala Nagalu, where women from nobility wore seven distinct jewellery pieces, one for each day of the week. Reimagined for the modern bride, the design can be worn as seven independent ornaments or combined to form a single regal statement piece — blending tradition, spirituality and contemporary artistry. Each layer narrates a symbolic story. Sculpted motifs of elephants, lions, swans, vines and floral patterns represent strength, courage, purity, growth, fertility and evolution. The intricate detailing mirrors the grandeur of temple architecture, miniature art, and Indian royal ornamentation. 

A focal element of the masterpiece is the sacred Navrathna arranged in the precise astrological order prescribed in ancient texts. The nine gemstones ruby, pearl, coral, emerald, yellow sapphire, diamond, blue sapphire, hessonite and cat’s eye are believed to harness celestial energies that bring harmony, protection and prosperity. This exact sequencing, rarely seen in contemporary jewellery, enhances the cultural and spiritual significance of the piece. 

The set’s natural diamonds have been hand-picked and carefully arranged to highlight the motifs without overshadowing the heritage narrative. Each of the seven layers stands out with its own textures, gemstones and storytelling elements, ensuring the piece retains its majesty whether worn individually or as a collective masterpiece.  

The bride hailing from an established South Indian family chose the creation to honour her lineage and to embrace the values of purity, prosperity and continuity. Designed as a one-of-a-kind heirloom, it is intended to be passed down through generations. In a time when bridal jewellery often follows fleeting trends, this masterpiece distinguishes itself as a celebration of heritage, spirituality, craftsmanship and cultural pride. More than jewellery, it is a living archive of India’s royal legacy. Also, the design will remain exclusive and will not be reproduced, preserving its status as a singular family treasure. 

The creator of this masterpiece and *owner of The Diamond Store by Chandubhai – Kotti Srikanth says*, “This launch is our tribute to the cultural richness of India. By reviving the concept of Edu Vaarala Nagalu, we wanted to preserve a tradition that celebrates strength, prosperity and divine harmony. We have poured our heart and decades of craftsmanship into this meaningful artistic masterpiece and the response has been overwhelming.”

 In 2020, Kotti Srikanth had achieved the Guinness World Record for creating a ring with Most Diamonds Set in One Ring (7,801 natural diamonds), being the first to achieve this feat in South India. He is an expert jewellery designer with Diploma in Manual designing, Diploma in Computer Aided Jewellery Design from Indian Institute of Jewellery, Mumbai, an MBA from Osmania University, he is also a Certified Diamond Graduate from the Gemological Institute of America (GIA).

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

GlamBuzz

Ajay Devgn unveils new Kalyan Jewellers Showroom in Indore

The ultimate jewellery experience arrives in Indore, blending legacy with modern lifestyle

Published

on

1,144 Views

Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.

The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.

The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.

“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”

“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.” 

Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information,  transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

source:Kalyan Jewellers

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x