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The Diamond Store by Chandubhai creates Seven-Part Heritage Bridal Masterpiece using over 22,000 natural diamonds and Navrathna

Inspired by the ancient Edu Vaarala Nagalu tradition, the one-of-a-kind bridal creation blends royal symbolism, spiritual precision and contemporary artistry.

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Hyderabad-based The Diamond Store by Chandubhai launches bridal collection with breath-taking heritage jewellery creation, inspired by ancient Indian royal traditions. A seven-part diamond and Navrathna masterpiece, crafted as a modern interpretation of the historic “Edu Vaarala Nagalu” has been curated using 22,000 natural diamonds and authentic Navrathna gemstones. It has been adorned by a prominent Indian bride from Hyderabad at her Goa wedding, making it the highlight of the wedding celebrations and sparking admiration across design circles.

This extraordinary piece revives the centuries-old practice of Edu Vaarala Nagalu, where women from nobility wore seven distinct jewellery pieces, one for each day of the week. Reimagined for the modern bride, the design can be worn as seven independent ornaments or combined to form a single regal statement piece — blending tradition, spirituality and contemporary artistry. Each layer narrates a symbolic story. Sculpted motifs of elephants, lions, swans, vines and floral patterns represent strength, courage, purity, growth, fertility and evolution. The intricate detailing mirrors the grandeur of temple architecture, miniature art, and Indian royal ornamentation. 

A focal element of the masterpiece is the sacred Navrathna arranged in the precise astrological order prescribed in ancient texts. The nine gemstones ruby, pearl, coral, emerald, yellow sapphire, diamond, blue sapphire, hessonite and cat’s eye are believed to harness celestial energies that bring harmony, protection and prosperity. This exact sequencing, rarely seen in contemporary jewellery, enhances the cultural and spiritual significance of the piece. 

The set’s natural diamonds have been hand-picked and carefully arranged to highlight the motifs without overshadowing the heritage narrative. Each of the seven layers stands out with its own textures, gemstones and storytelling elements, ensuring the piece retains its majesty whether worn individually or as a collective masterpiece.  

The bride hailing from an established South Indian family chose the creation to honour her lineage and to embrace the values of purity, prosperity and continuity. Designed as a one-of-a-kind heirloom, it is intended to be passed down through generations. In a time when bridal jewellery often follows fleeting trends, this masterpiece distinguishes itself as a celebration of heritage, spirituality, craftsmanship and cultural pride. More than jewellery, it is a living archive of India’s royal legacy. Also, the design will remain exclusive and will not be reproduced, preserving its status as a singular family treasure. 

The creator of this masterpiece and *owner of The Diamond Store by Chandubhai – Kotti Srikanth says*, “This launch is our tribute to the cultural richness of India. By reviving the concept of Edu Vaarala Nagalu, we wanted to preserve a tradition that celebrates strength, prosperity and divine harmony. We have poured our heart and decades of craftsmanship into this meaningful artistic masterpiece and the response has been overwhelming.”

 In 2020, Kotti Srikanth had achieved the Guinness World Record for creating a ring with Most Diamonds Set in One Ring (7,801 natural diamonds), being the first to achieve this feat in South India. He is an expert jewellery designer with Diploma in Manual designing, Diploma in Computer Aided Jewellery Design from Indian Institute of Jewellery, Mumbai, an MBA from Osmania University, he is also a Certified Diamond Graduate from the Gemological Institute of America (GIA).

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BrandBuzz

Ranbir Kapoor Joins PNG Jewellers as the new Ambassador, Ushering in a New Chapter of Legacy and Modernity

The association with the B-town A-lister will fuel PNG’s visibility across markets, amplifying legacy via endorsements, advocacy, and brand-led initiatives

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PNG Jewellers, one of India’s most revered jewellery houses with a legacy dating back to 1832, announces Bollywood icon Ranbir Kapoor as its new brand ambassador. With his effortless blend of heritage, credibility and contemporary appeal, Ranbir Kapoor marks an exciting new chapter in PNG Jewellers’ journey as the brand strengthens its national presence.

Founded in Maharashtra and now expanding confidently across India and beyond, PNG Jewellers is steered by Dr. Saurabh Gadgil with a clear, forward-looking vision. The association with Ranbir Kapoor reflects the brand’s evolution while remaining deeply rooted in its values of trust, craftsmanship and legacy. As the youngest generation of the legendary Kapoor family of Bollywood, Ranbir’s legacy in movies and his correspondingly massive fan base of Hindi movie lovers make this association a watershed moment for the jewellery brand’s next phase of growth across age demographics in India.

This association will commence in January 2026, with Ranbir Kapoor joining PNG Jewellers as an ambassador alongside the existing brand face. His role will focus on strengthening the brand’s visibility nationally, reinforcing trust, and amplifying PNG Jewellers’ legacy through endorsements, advocacy and brand-led initiatives. While there is no specific collection launch tied to this collaboration, the partnership itself signals a significant milestone in the brand’s long-term growth strategy in national retail expansion.

Speaking on the association, actor Ranbir Kapoor said, “PNG Jewellers stands for a legacy that has endured for generations, built on trust and values that truly resonate with me. Being part of a brand that respects tradition while embracing the future feels like a very natural association, and I am proud to join them on this journey.”

Sharing his excitement about the association and its far-reaching impact on the brand, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, added, “Ranbir Kapoor represents the perfect balance of heritage and modern aspiration. Just as PNG Jewellers has evolved over decades while staying true to its roots, Ranbir has carried forward an iconic legacy with authenticity and relevance. This partnership is not just about visibility, but about shared values and a common vision for the future.”

With this association, PNG Jewellers continues to reinforce its position as a symbol of enduring trust, evolving legacy and timeless elegance, creating a powerful connection between tradition and contemporary India.

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