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The Diamond Store by Chandubhai creates Seven-Part Heritage Bridal Masterpiece using over 22,000 natural diamonds and Navrathna

Inspired by the ancient Edu Vaarala Nagalu tradition, the one-of-a-kind bridal creation blends royal symbolism, spiritual precision and contemporary artistry.

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Hyderabad-based The Diamond Store by Chandubhai launches bridal collection with breath-taking heritage jewellery creation, inspired by ancient Indian royal traditions. A seven-part diamond and Navrathna masterpiece, crafted as a modern interpretation of the historic “Edu Vaarala Nagalu” has been curated using 22,000 natural diamonds and authentic Navrathna gemstones. It has been adorned by a prominent Indian bride from Hyderabad at her Goa wedding, making it the highlight of the wedding celebrations and sparking admiration across design circles.

This extraordinary piece revives the centuries-old practice of Edu Vaarala Nagalu, where women from nobility wore seven distinct jewellery pieces, one for each day of the week. Reimagined for the modern bride, the design can be worn as seven independent ornaments or combined to form a single regal statement piece — blending tradition, spirituality and contemporary artistry. Each layer narrates a symbolic story. Sculpted motifs of elephants, lions, swans, vines and floral patterns represent strength, courage, purity, growth, fertility and evolution. The intricate detailing mirrors the grandeur of temple architecture, miniature art, and Indian royal ornamentation. 

A focal element of the masterpiece is the sacred Navrathna arranged in the precise astrological order prescribed in ancient texts. The nine gemstones ruby, pearl, coral, emerald, yellow sapphire, diamond, blue sapphire, hessonite and cat’s eye are believed to harness celestial energies that bring harmony, protection and prosperity. This exact sequencing, rarely seen in contemporary jewellery, enhances the cultural and spiritual significance of the piece. 

The set’s natural diamonds have been hand-picked and carefully arranged to highlight the motifs without overshadowing the heritage narrative. Each of the seven layers stands out with its own textures, gemstones and storytelling elements, ensuring the piece retains its majesty whether worn individually or as a collective masterpiece.  

The bride hailing from an established South Indian family chose the creation to honour her lineage and to embrace the values of purity, prosperity and continuity. Designed as a one-of-a-kind heirloom, it is intended to be passed down through generations. In a time when bridal jewellery often follows fleeting trends, this masterpiece distinguishes itself as a celebration of heritage, spirituality, craftsmanship and cultural pride. More than jewellery, it is a living archive of India’s royal legacy. Also, the design will remain exclusive and will not be reproduced, preserving its status as a singular family treasure. 

The creator of this masterpiece and *owner of The Diamond Store by Chandubhai – Kotti Srikanth says*, “This launch is our tribute to the cultural richness of India. By reviving the concept of Edu Vaarala Nagalu, we wanted to preserve a tradition that celebrates strength, prosperity and divine harmony. We have poured our heart and decades of craftsmanship into this meaningful artistic masterpiece and the response has been overwhelming.”

 In 2020, Kotti Srikanth had achieved the Guinness World Record for creating a ring with Most Diamonds Set in One Ring (7,801 natural diamonds), being the first to achieve this feat in South India. He is an expert jewellery designer with Diploma in Manual designing, Diploma in Computer Aided Jewellery Design from Indian Institute of Jewellery, Mumbai, an MBA from Osmania University, he is also a Certified Diamond Graduate from the Gemological Institute of America (GIA).

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Kalyan Jewellers Announces Sara Ali Khan as Brand Ambassador

Joins Amitabh Bachchan & Katrina Kaif as the Face of the Brand

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Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced actor Sara Ali Khan as its newest brand ambassador. She joins the brand’s distinguished family of ambassadors, including Shri Amitabh Bachchan and Ms Katrina Kaif, further strengthening Kalyan Jewellers’ connect with consumers across regions and generations. The association marks another milestone in Kalyan Jewellers’ journey to connect with a new generation of consumers while staying true to the values of trust, transparency and craftsmanship that have defined the brand for over three decades.

Sara Ali Khan has emerged as one of India’s most distinctive voices among young actors. Known for her authenticity, intellectual curiosity and deep appreciation for India’s cultural heritage, she represents a generation of Indian women who are confident in their individuality, rooted in tradition and modern in their outlook. These qualities resonate strongly with Kalyan Jewellers’ enduring belief that while styles evolve, values remain timeless.

She is known for her memorable performances in Kedarnath, Atrangi Re, Zara Hatke Zara Bachke, Metro… In Dino, and her latest hit Pati Patni Aur Woh Do, firmly establishing herself as one of Bollywood’s leading commercial actresses while consistently balancing critical acclaim with box-office success.

As India’s jewellery market continues to evolve, consumers are increasingly seeking brands that combine heritage with contemporary relevance. Through this partnership, Kalyan Jewellers reinforces its commitment to celebrating the many facets of today’s Indian woman — one who embraces her roots while confidently charting her own path.

Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns across television, digital, print, outdoor and in-store platforms, highlighting the brand’s extensive portfolio of jewellery crafted for celebrations.

Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:

At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”

Speaking on the partnership, Sara Ali Khan said:

Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship and transparency. For me, jewellery is deeply personal — it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”

With a strong and expanding presence across India and international markets, Kalyan Jewellers continues to redefine the jewellery retail experience through exceptional craftsmanship, transparent business practices and customer-first innovations. The association with Sara Ali Khan reflects the brand’s continued evolution while remaining firmly anchored in the values that have made it one of the most trusted names in the jewellery industry.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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