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The Diamond Store by Chandubhai creates Seven-Part Heritage Bridal Masterpiece using over 22,000 natural diamonds and Navrathna

Inspired by the ancient Edu Vaarala Nagalu tradition, the one-of-a-kind bridal creation blends royal symbolism, spiritual precision and contemporary artistry.

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Hyderabad-based The Diamond Store by Chandubhai launches bridal collection with breath-taking heritage jewellery creation, inspired by ancient Indian royal traditions. A seven-part diamond and Navrathna masterpiece, crafted as a modern interpretation of the historic “Edu Vaarala Nagalu” has been curated using 22,000 natural diamonds and authentic Navrathna gemstones. It has been adorned by a prominent Indian bride from Hyderabad at her Goa wedding, making it the highlight of the wedding celebrations and sparking admiration across design circles.

This extraordinary piece revives the centuries-old practice of Edu Vaarala Nagalu, where women from nobility wore seven distinct jewellery pieces, one for each day of the week. Reimagined for the modern bride, the design can be worn as seven independent ornaments or combined to form a single regal statement piece — blending tradition, spirituality and contemporary artistry. Each layer narrates a symbolic story. Sculpted motifs of elephants, lions, swans, vines and floral patterns represent strength, courage, purity, growth, fertility and evolution. The intricate detailing mirrors the grandeur of temple architecture, miniature art, and Indian royal ornamentation. 

A focal element of the masterpiece is the sacred Navrathna arranged in the precise astrological order prescribed in ancient texts. The nine gemstones ruby, pearl, coral, emerald, yellow sapphire, diamond, blue sapphire, hessonite and cat’s eye are believed to harness celestial energies that bring harmony, protection and prosperity. This exact sequencing, rarely seen in contemporary jewellery, enhances the cultural and spiritual significance of the piece. 

The set’s natural diamonds have been hand-picked and carefully arranged to highlight the motifs without overshadowing the heritage narrative. Each of the seven layers stands out with its own textures, gemstones and storytelling elements, ensuring the piece retains its majesty whether worn individually or as a collective masterpiece.  

The bride hailing from an established South Indian family chose the creation to honour her lineage and to embrace the values of purity, prosperity and continuity. Designed as a one-of-a-kind heirloom, it is intended to be passed down through generations. In a time when bridal jewellery often follows fleeting trends, this masterpiece distinguishes itself as a celebration of heritage, spirituality, craftsmanship and cultural pride. More than jewellery, it is a living archive of India’s royal legacy. Also, the design will remain exclusive and will not be reproduced, preserving its status as a singular family treasure. 

The creator of this masterpiece and *owner of The Diamond Store by Chandubhai – Kotti Srikanth says*, “This launch is our tribute to the cultural richness of India. By reviving the concept of Edu Vaarala Nagalu, we wanted to preserve a tradition that celebrates strength, prosperity and divine harmony. We have poured our heart and decades of craftsmanship into this meaningful artistic masterpiece and the response has been overwhelming.”

 In 2020, Kotti Srikanth had achieved the Guinness World Record for creating a ring with Most Diamonds Set in One Ring (7,801 natural diamonds), being the first to achieve this feat in South India. He is an expert jewellery designer with Diploma in Manual designing, Diploma in Computer Aided Jewellery Design from Indian Institute of Jewellery, Mumbai, an MBA from Osmania University, he is also a Certified Diamond Graduate from the Gemological Institute of America (GIA).

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Sennes From The House Of Senco Elevates Global Presence With Rida Tharana’s Red-Carpet Appearance At Cannes Film Festival 2026

Rida Tharana Wears A Specially Custom-Made Exquisite Lab Grown Diamond Jewellery From Sennes, Spotlighting The Brand’s Design Language and Growing International Ambition

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In a moment that feels both cinematic and unmistakably current, Sennes by Senco, the contemporary lab-grown diamond jewellery label from The House of Senco, arrives at the Cannes Film Festival with creator and style icon Rida Tharana wearing a custom Sennes creation curated exclusively for her red-carpet appearance. The collaboration marks a defining moment in the brand’s growing international journey.

Defined by sculptural silhouettes and fluid forms, the collaboration captures a new mood in luxury; expressive, intentional, and deeply personal. At Cannes, where couture and jewellery become part of the red carpet’s visual language, Sennes arrives with a perspective that feels polished and entirely of the moment.

For her Cannes appearance, Rida Tharana wore an iconic teardrop solitaire lab-grown diamond necklace inspired by the signature Sennes monogram silhouette. The piece balances softness with structure through cascading teardrop motifs, luminous detailing, and a silhouette designed to catch light effortlessly. Styled with complementary diamond accents, the look carried a sense of understated glamour and quiet confidence, defining red-carpet dressing today.

Speaking about the collaboration, Rida Tharana shared, “What I loved most about the piece was how effortless yet striking it felt. It had this beautiful fluidity to it, modern, elegant, and incredibly easy to wear. The design felt very true to my personal style because it made a statement without feeling overpowering. There’s something really refreshing about the way Sennes approaches jewellery; it feels expressive, current, and naturally part of the overall look rather than just an accessory.”

Known for her polished yet effortless approach to style, Rida represents a generation that approaches luxury through individuality and ease, a sensibility that naturally aligns with Sennes. Blending clean geometry with softer forms, the brand approaches jewellery with fluidity and versatility, creating pieces that move seamlessly between couture moments and everyday glamour.

Commenting on the collaboration, Joita Sen, Head of Marketing and Design at Sennes, said:

“At Sennes, we’ve always believed jewellery should feel deeply personal while still making a statement. Rida brings a kind of effortless confidence and modern glamour that fits beautifully into the world we are building at Sennes. Seeing one of our signature creations at Cannes is incredibly special for us because it reflects the direction in which the brand is evolving, globally minded, design-led, and rooted in a modern interpretation of luxury.”

Over the past year, Sennes has continued shaping a distinct identity through design, storytelling, and a contemporary approach to fine jewellery. By positioning jewellery as an extension of identity and self-expression, the brand is creating a more modern and globally relevant language for fine jewellery.

With Cannes 2026 marking another defining milestone, Sennes continues to strengthen its position as a new-age jewellery label at the intersection of luxury, culture, and contemporary design.

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