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Dulquer Salmaan Joins Jos Alukkas as Brand Ambassador

Published

1 month ago

December 22, 2025

1,705 views

Jos Alukkas, one of India’s most trusted jewellery houses for over six decades, today announced actor Dulquer Salmaan as its brand ambassador. The association brings together a brand deeply rooted in craftsmanship and innovation with one of South India’s most celebrated stars, whose appeal transcends languages, generations and cultures.

Over the years, Dulquer has emerged as a rare presence in Indian cinema, equally at ease across Malayalam, Tamil, Telugu, Kannada and Hindi films representing a modern South Indian outlook shaped by refinement, individuality and quiet confidence. Beyond cinema, his interests span automobiles and artistic pursuits reflecting a preference for craft, detail and intent, values that resonate with the way Jos Alukkas has shaped its journey over the years.

As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns, lending his presence to a narrative that celebrates jewellery as an expression of personal style, emotion and continuity.

Varghese Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, our growth has always been anchored in raising standards and earning trust the right way. Our early adoption of 916 BIS hallmarked gold, well before it became an industry norm, reflected that approach. Dulquer Salmaan’s journey shows a similar clarity in choices and an attention to detail that aligns with how we have built the brand over time.”

Paul Alukkas, Managing Director, Jos Alukkas, said, “This association comes at a time when we are expanding our presence and speaking to a wider, more contemporary audience. Dulquer connects naturally across age groups and regions, much like our own customer base. His presence strengthens our ability to stay relevant while remaining true to the trust families place in us.”

John Alukkas, Managing Director, Jos Alukkas, said, “There is a certain ease and refinement in how Dulquer carries himself, both on screen and beyond. That understated confidence aligns well with the direction Jos Alukkas is taking today, where design, craftsmanship and emotion are allowed to speak for themselves.”

Actor and Brand Ambassador Dulquer Salmaan, said, “Jos Alukkas is a brand I have grown up seeing and admiring. It understands the role jewellery plays in family moments and personal milestones. What makes this association meaningful for me is the way the brand respects tradition while continuing to evolve with changing tastes and lifestyles.”

The partnership brings together two journeys shaped by intent and longevity, reinforcing the approach that has guided Jos Alukkas steadily over the years.

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BrandBuzz

Ranbir Kapoor Joins PNG Jewellers as the new Ambassador, Ushering in a New Chapter of Legacy and Modernity

The association with the B-town A-lister will fuel PNG’s visibility across markets, amplifying legacy via endorsements, advocacy, and brand-led initiatives

Published

2 days ago

January 22, 2026

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PNG Jewellers, one of India’s most revered jewellery houses with a legacy dating back to 1832, announces Bollywood icon Ranbir Kapoor as its new brand ambassador. With his effortless blend of heritage, credibility and contemporary appeal, Ranbir Kapoor marks an exciting new chapter in PNG Jewellers’ journey as the brand strengthens its national presence.

Founded in Maharashtra and now expanding confidently across India and beyond, PNG Jewellers is steered by Dr. Saurabh Gadgil with a clear, forward-looking vision. The association with Ranbir Kapoor reflects the brand’s evolution while remaining deeply rooted in its values of trust, craftsmanship and legacy. As the youngest generation of the legendary Kapoor family of Bollywood, Ranbir’s legacy in movies and his correspondingly massive fan base of Hindi movie lovers make this association a watershed moment for the jewellery brand’s next phase of growth across age demographics in India.

This association will commence in January 2026, with Ranbir Kapoor joining PNG Jewellers as an ambassador alongside the existing brand face. His role will focus on strengthening the brand’s visibility nationally, reinforcing trust, and amplifying PNG Jewellers’ legacy through endorsements, advocacy and brand-led initiatives. While there is no specific collection launch tied to this collaboration, the partnership itself signals a significant milestone in the brand’s long-term growth strategy in national retail expansion.

Speaking on the association, actor Ranbir Kapoor said, “PNG Jewellers stands for a legacy that has endured for generations, built on trust and values that truly resonate with me. Being part of a brand that respects tradition while embracing the future feels like a very natural association, and I am proud to join them on this journey.”

Sharing his excitement about the association and its far-reaching impact on the brand, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, added, “Ranbir Kapoor represents the perfect balance of heritage and modern aspiration. Just as PNG Jewellers has evolved over decades while staying true to its roots, Ranbir has carried forward an iconic legacy with authenticity and relevance. This partnership is not just about visibility, but about shared values and a common vision for the future.”

With this association, PNG Jewellers continues to reinforce its position as a symbol of enduring trust, evolving legacy and timeless elegance, creating a powerful connection between tradition and contemporary India.