GlamBuzz
Dulquer Salmaan Joins Jos Alukkas as Brand Ambassador
Jos Alukkas, one of India’s most trusted jewellery houses for over six decades, today announced actor Dulquer Salmaan as its brand ambassador. The association brings together a brand deeply rooted in craftsmanship and innovation with one of South India’s most celebrated stars, whose appeal transcends languages, generations and cultures.
Over the years, Dulquer has emerged as a rare presence in Indian cinema, equally at ease across Malayalam, Tamil, Telugu, Kannada and Hindi films representing a modern South Indian outlook shaped by refinement, individuality and quiet confidence. Beyond cinema, his interests span automobiles and artistic pursuits reflecting a preference for craft, detail and intent, values that resonate with the way Jos Alukkas has shaped its journey over the years.
As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns, lending his presence to a narrative that celebrates jewellery as an expression of personal style, emotion and continuity.
Varghese Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, our growth has always been anchored in raising standards and earning trust the right way. Our early adoption of 916 BIS hallmarked gold, well before it became an industry norm, reflected that approach. Dulquer Salmaan’s journey shows a similar clarity in choices and an attention to detail that aligns with how we have built the brand over time.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “This association comes at a time when we are expanding our presence and speaking to a wider, more contemporary audience. Dulquer connects naturally across age groups and regions, much like our own customer base. His presence strengthens our ability to stay relevant while remaining true to the trust families place in us.”
John Alukkas, Managing Director, Jos Alukkas, said, “There is a certain ease and refinement in how Dulquer carries himself, both on screen and beyond. That understated confidence aligns well with the direction Jos Alukkas is taking today, where design, craftsmanship and emotion are allowed to speak for themselves.”
Actor and Brand Ambassador Dulquer Salmaan, said, “Jos Alukkas is a brand I have grown up seeing and admiring. It understands the role jewellery plays in family moments and personal milestones. What makes this association meaningful for me is the way the brand respects tradition while continuing to evolve with changing tastes and lifestyles.”
The partnership brings together two journeys shaped by intent and longevity, reinforcing the approach that has guided Jos Alukkas steadily over the years.
GlamBuzz
Kalyan Jewellers’ Navratri Celebrations Bring Stars From All Industries To Thrissur
Saif Ali Khan, Sara Ali Khan, Nagarjuna, Sreeleela, Malavika Mohanan and Other Celebrities Attend The Kalyanaraman Family’s Annual Festive Gathering
Kalyan Jewellers’ annual Navratri Puja celebrations at the Kalyanaraman family residence in Thrissur brought together prominent personalities from across various business verticals including Sports, Bollywood and the South Indian film industries, adding star power to the festive occasion.
The celebrations witnessed the presence of Saif Ali Khan, Sara Ali Khan, Nagarjuna, Akhil Akkineni, Sreeleela, Malavika Mohanan, Bobby Deol, Malaika Arora, Priyadarshan and Lissy, among other well-known guests. The celebrities arrived in traditional attire, reflecting the festive spirit and cultural significance of the occasion.
Traditional Elegance and Festive Style
The gathering showcased a blend of traditional Indian fashion and festive elegance, with several celebrities complementing their ethnic outfits with gold jewellery. Nagarjuna and his son Akhil Akkineni were seen in traditional kurta ensembles, while Saif Ali Khan opted for a classic kurta look. Sara Ali Khan appeared in a yellow saree with pink zari borders.
Actors Sreeleela and Malavika Mohanan also embraced traditional sarees paired with gold jewellery, highlighting the enduring appeal of Indian craftsmanship during festive celebrations. Filmmaker Priyadarshan attended with actor Lissy, while other prominent guests included Prabhu Ganesan, Punitha Prabhu, Rahman, Meherunnisa, Jayaram and Kalidas Jayaram.
A Signature Festive Tradition
The annual Navratri Puja hosted by the Kalyanaraman family has evolved into a prominent festive gathering, bringing together celebrities, industry personalities and distinguished guests. The celebration reflects the importance of tradition, family and cultural heritage, while highlighting the role of gold jewellery in India’s festive and ceremonial occasions.
Through this annual gathering, Kalyan Jewellers continues to bring together cinema, culture and festive traditions in a celebration that attracts considerable attention across the entertainment and jewellery industries.
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