JB Insights
‘Thanga Magan Joy’: Tamil Edition of Dr. Joy Alukkas’ Autobiography Launched in Chennai
Global jewellery icon Dr. Joy Alukkas launches Tamil edition of his autobiography, “Thanga Magan Joy”, at ITC Grand Chola, Chennai — a heartfelt tribute to the people, culture, and roots that shaped his extraordinary journey.
Global business icon and Chairman of the Joyalukkas Group, Dr. Joy Alukkas, launched the Tamil edition of his autobiography Spreading Joy, titled “Thanga Magan Joy”. The book, launched at ITC Grand Chola (Chennai), is a heartfelt tribute to the people and place that have played a vital role in his journey.
‘Thanga Magan Joy’ chronicles the awe-inspiring journey of Dr. Joy Alukkas from his modest beginnings in Kerala to leading one of the world’s largest and most trusted jewellery retail empires. It is a story of vision, resilience, and relentless pursuit, now retold in Tamil to honour and connect with the people of Tamil Nadu whose unwavering support and shared values have played a pivotal role in the Joyalukkas success story. The launch marked a significant moment in bringing this inspiring narrative closer to the hearts of Tamil-speaking readers across generations.
Speaking at the launch, Dr. Joy Alukkas shared his thoughts with characteristic sincerity and purpose, “The response to Spreading Joy has been humbling and deeply meaningful. I am grateful to every well-wisher, customer, and partner who believed in our dream and walked this path with us. The faith people placed in Joyalukkas over the years built more than a business, it built a bond. With the Tamil edition, Thanga Magan Joy, I hope to give back a part of that joy and reach the hearts and homes of Tamil Nadu, a land that has always embraced us with open arms. If this story can spark hope in even one dreamer, it will have served its purpose.”
The launch event was a grand and glamorous celebration of ambition, resilience, and cultural connection. Eminent personalities from the realms of business, cinema, and literature graced the occasion, making it an evening filled with insight, inspiration, and meaningful conversations. The event not only commemorated the release of the Tamil edition but also highlighted the shared journey between brand Joyalukkas and the people of Tamil Nadu.
Thanga Magan Joy is now available at leading bookstores across the state and on major online platforms from 2nd August 2025. Readers can explore a story that will motivate them and inspire them to be ambitious and keep persevering.
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
WGC Gold Market Commentary: Hiking Up A Volcano
Lesotho’s Kao Diamond Mine To Halt Operations Amid Industry Slump
MCX Gold Higher On Ceasefire Hopes, Crude Oil Price Dip
Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
Ekta Kapoor Turns Investor, Targets India’s $70 Billion Jewellery Opportunity With Ekatra Jewels
WGC Gold Market Commentary: Hiking Up A Volcano
-
National News22 hours agoHarit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
-
GlamBuzz1 day agoEkta Kapoor Turns Investor, Targets India’s $70 Billion Jewellery Opportunity With Ekatra Jewels
-
International News2 hours agoWGC Gold Market Commentary: Hiking Up A Volcano
-
National News1 day agoTreasures By Tiara Unveils Mumbai Flagship and Café Concept At Cumballa Hill
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.