GlamBuzz
Kriti Sanon Celebrates ‘Furever Sibling’ as GIVA Launches Its New Pet Collection For Raksha Bandhan
As India’s Love For Pets Continues To Grow, GIVA Invites Families To Include Their Four-Legged Companions In This Year’s Raksha Bandhan Celebrations
This Raksha Bandhan, GIVA is celebrating the siblings who make life complete whether they walk on two legs or four. With its latest campaign, Furever Sibling, the brand shines a light on the unconditional love shared with pets while spotlighting its newly launched Pet Collection, created for modern pet parents who consider their furry companions family.
Featuring brand ambassador Kriti Sanon, the digital film beautifully captures the essence of Raksha Bandhan. The film opens with Kriti tying a rakhi to her brother, celebrating the timeless tradition of sibling love. But in a heartwarming twist, she doesn’t forget their furry brother, bringing him into the celebration and reminding us that some of the strongest sibling bonds come with wagging tails and wet noses.
With Furever Sibling – The Pawfect Bond, Crafted in Silver, GIVA celebrates a new generation of relationships that extend beyond convention. Inspired by the growing love people have for their pets, the newly launched Pet Collection features thoughtfully designed jewellery and accessories that honour these irreplaceable companions and the joy they bring into our lives.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
“At GIVA, we’ve always believed jewellery is more than an accessory, it’s a symbol of the relationships that shape our lives. Raksha Bandhan is a celebration of the love, protection, and countless memories siblings create together. With Furever Sibling, we wanted to honour this timeless bond while recognising that, for many today, siblinghood extends to the furry companions who become an inseparable part of our families.
Inspired by this evolving definition of family, we’ve introduced our Pet Collection, featuring pure silver personalised Tag Pet Charms that help pet parents celebrate their four-legged siblings in a meaningful way. Alongside our thoughtfully crafted pure silver rakhis for brothers and sisters, the collection reflects our belief that every bond deserves to be celebrated and sealed in silver. Whether it’s a sibling by birth or a sibling by paw, we’re proud to create jewellery that celebrates the relationships that stay with us forever.”
As the way India celebrates continues to evolve, gifting has become more personal and reflective of the relationships that matter most. GIVA’s Raksha Bandhan collection embraces this shift with thoughtfully curated gifts for every sibling from sterling silver rakhis and personalised jewellery to everyday silver pieces, gold jewellery, lab-grown diamonds, and the all-new Pet Collection.
The Furever Sibling campaign is now live across GIVA’s digital platforms and will be amplified through creator collaborations, social storytelling, and festive gifting experiences across the brand’s online and offline channels.
GlamBuzz
Kalyan Jewellers Announces Sara Ali Khan as Brand Ambassador
Joins Amitabh Bachchan & Katrina Kaif as the Face of the Brand
Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced actor Sara Ali Khan as its newest brand ambassador. She joins the brand’s distinguished family of ambassadors, including Shri Amitabh Bachchan and Ms Katrina Kaif, further strengthening Kalyan Jewellers’ connect with consumers across regions and generations. The association marks another milestone in Kalyan Jewellers’ journey to connect with a new generation of consumers while staying true to the values of trust, transparency and craftsmanship that have defined the brand for over three decades.
Sara Ali Khan has emerged as one of India’s most distinctive voices among young actors. Known for her authenticity, intellectual curiosity and deep appreciation for India’s cultural heritage, she represents a generation of Indian women who are confident in their individuality, rooted in tradition and modern in their outlook. These qualities resonate strongly with Kalyan Jewellers’ enduring belief that while styles evolve, values remain timeless.
She is known for her memorable performances in Kedarnath, Atrangi Re, Zara Hatke Zara Bachke, Metro… In Dino, and her latest hit Pati Patni Aur Woh Do, firmly establishing herself as one of Bollywood’s leading commercial actresses while consistently balancing critical acclaim with box-office success.
As India’s jewellery market continues to evolve, consumers are increasingly seeking brands that combine heritage with contemporary relevance. Through this partnership, Kalyan Jewellers reinforces its commitment to celebrating the many facets of today’s Indian woman — one who embraces her roots while confidently charting her own path.
Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns across television, digital, print, outdoor and in-store platforms, highlighting the brand’s extensive portfolio of jewellery crafted for celebrations.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Speaking on the partnership, Sara Ali Khan said:
“Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship and transparency. For me, jewellery is deeply personal — it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”
With a strong and expanding presence across India and international markets, Kalyan Jewellers continues to redefine the jewellery retail experience through exceptional craftsmanship, transparent business practices and customer-first innovations. The association with Sara Ali Khan reflects the brand’s continued evolution while remaining firmly anchored in the values that have made it one of the most trusted names in the jewellery industry.
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