BrandBuzz
Van Cleef & Arpels Unveils ‘Fascinating Egypt’ High Jewellery Collection Inspired By Ancient Civilisation
The Maison Reinterprets Egypt’s Timeless Symbols Through Vibrant Gemstones, Art Deco Influences and Contemporary Craftsmanship.
Van Cleef & Arpels has unveiled ‘Fascinating Egypt’, its latest High Jewellery Collection, introducing a new chapter in the maison’s enduring fascination with Ancient Egypt. Launched in Paris, the collection presents nearly 180 abstract and figurative creations that reinterpret the symbols, artistic traditions and cultural legacy of one of history’s greatest civilisations through vivid gemstones, exceptional craftsmanship and a contemporary creative vision.
Continuing its long-standing tradition of artistic exploration, the maison offers its own interpretation of Egypt’s timeless heritage—a civilisation that has captivated the imagination of artists, historians and collectors for more than 2,000 years. The collection celebrates the enduring influence of Ancient Egypt while expressing it through a modern lens, combining historical inspiration with innovative jewellery design.
The inspiration behind ‘Fascinating Egypt’ extends beyond ancient monuments to the remarkable legacy Egypt has left across different eras. The collection reflects the fascination that began with Ancient Rome’s admiration of Egyptian deities, continued through Jean-François Champollion’s groundbreaking deciphering of hieroglyphics in 1822, the installation of the Luxor Obelisk at Place de la Concorde in 1836, and the successive waves of Egyptomania that shaped decorative arts throughout the 20th century. These historical milestones continue to inspire artistic expression and reinforce Egypt’s lasting influence on design and culture.


Through this collection, Van Cleef & Arpels revisits Egyptian culture in all its artistic and decorative richness. Each creation reflects a contemporary narrative inspired by ancient symbols, architectural forms and scenes from everyday life, presenting a timeless vision that bridges the past with the present. The collection seamlessly blends figurative and abstract interpretations, transforming historical references into sophisticated high jewellery masterpieces.
The maison’s connection with Egyptian-inspired artistry dates back to its founding in Paris in 1906, when Europe was experiencing a renewed fascination with Egypt’s cultural heritage. This influence became particularly evident in several creations produced between 1923 and 1924, where the geometric elegance of Art Deco merged with reinterpretations of ancient Egyptian motifs.



These early creations featured profiled human and animal figures, papyrus flowers and scenes depicting everyday life, expressed across an array of jewellery and timepieces including cuff bracelets, brooches, long necklaces, chatelaine watches and wristwatches. These designs reflected the spirit of the Egyptomania movement while showcasing the maison’s distinctive ability to reinterpret historical inspirations through exceptional craftsmanship.
With ‘Fascinating Egypt’, Van Cleef & Arpels once again demonstrates its mastery of storytelling through jewellery. By uniting the enduring symbolism of Ancient Egypt with vibrant precious stones, refined artistry and contemporary design, the maison has created a collection that honours one of the world’s most influential civilisations while reaffirming its own legacy of creativity, innovation and timeless elegance.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
-
BrandBuzz16 hours agoVBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
-
National News14 hours agoSenco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
-
National News16 hours agoBelgian Prime Minister H.E. Bart De Wever Makes Historic First Visit To Bharat Diamond Bourse
-
National News21 hours agoDeepa Jewellers IPO Subscribed 43x

