Joyalukkas Pride Partnerships Recognition & Innovation in Design Excellence 2026 was inaugurated by Dr. Joy Alukkas and Ms Jolly Joy Alukkas at the Adlux Convention and Exhibition Centre, Kochi. Among those present on the occasion were Pramod Agarwal, Chairman, NGJCI; Sumesh Wadhera, MD-AOJ Media;Vaishali Banerjee, MD, PGI India; actress Aparna Balamurali; John Paul, CEO, International Operations, Joyalukkas; Thomas Mathew and Antony Jos, ED, Joyalukkas; Sonia John Paul and Elsa Joy Alukkas, Directors, Joyalukkas.

The two-day event brought together 188 supplier partners from across the globe to showcase exclusive jewellery designs and innovations for upcoming Joyalukkas collections, while further strengthening long-standing industry partnerships.

Think about the traditional model of sourcing for a major jewellery retail chain. It’s —constantly visiting trade shows, attending buyer-seller meets, and literally trudging through manufacturer factories and showrooms just to find the right pieces.

But now, imagine that entire activity turned completely upside down. Instead of the retailer chasing the source, all those manufacturers come to them—everyone under one single roof. The stats are wild: you’ve got 188 vendors all in one place for just one buyer.

By bringing the manufacturers directly to their doorstep, Joyalukkas curated an astounding variety of jewellery across every category and price point imaginable. It’s not just a trade meet; it’s a total reimagining of how retailer sourcing dynamics.