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TBZ-The Original Shines Brighter in Hyderabad with Grand Opening of Kondapur Store by Payal Rajput

Iconic Jewellery Brand Celebrates Akshaya Tritiya with Third Hyderabad Store, Exclusive Offers, and a Star-Studded Launch

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TBZ-The Original, one of India’s most trusted and iconic jewellery brands, has expanded its footprint in Hyderabad with the launch of its third store, now open in Kondapur—one of the city’s fastest-growing IT and residential hubs. This new opening marks another milestone in the brand’s ongoing mission to blend legacy, luxury, and craftsmanship for modern customers.

Strategically timed to coincide with Akshaya Tritiya—an auspicious day for gold purchases in India—the launch is poised to attract a wide base of jewellery enthusiasts seeking quality and elegance. With this expansion, TBZ-The Original strengthens its bond with Hyderabad, offering an elevated shopping experience rooted in tradition and innovation.

Offer DescriptionDetails
Gold Coins Giveaway100 gold coins for the first 100 customers
Discount on Gold Jewellery Making Charges50% off
Diamond Jewellery OfferNo making charges
Gold Rate ProtectionFlexible gold rate protection
Additional Discount on Gold₹110 off per gram

The store was inaugurated by acclaimed actress Payal Rajput, who dazzled in a signature TBZ ensemble. Praising the collection, she shared, “It’s always a pleasure to associate with TBZ-The Original. The designs, the craftsmanship, and the value they offer make it my first choice for jewellery. I’m thrilled to be part of this special occasion.”

Mr. Shrikant Zaveri, Chairman and Managing Director of TBZ-The Original, commented on the expansion:
“Hyderabad has always welcomed us with open arms. Opening our third store here reflects the deep trust our customers place in us. With every store, we aim to deliver an experience that is transparent, memorable, and rooted in the values of TBZ—offering jewellery at the Right Choice, Right Price.”

The Kondapur store is a visual and cultural treat for jewellery lovers, offering everything from intricately designed antique and temple jewellery to contemporary diamond pieces. Customers can also explore TBZ-The Original’s exclusive Bridal Collection, which seamlessly fuses Indian heritage with modern aesthetics—featuring engagement rings, bangles, necklaces, and more, all BIS Hallmarked for purity and authenticity.

Founded in 1864 in Mumbai’s historic Zaveri Bazar, TBZ-The Original has grown into a national powerhouse with 34 stores across 27 cities. The brand continues to set benchmarks in quality, design, and customer satisfaction, making every jewellery purchase a timeless experience.

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DiamondBuzz

BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night

At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.

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At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.

When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.

At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tonechampagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.

Gillian Anderson

Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna

K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page

Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.

Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.

For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.

Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.

Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.

At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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