GlamBuzz
TBZ-The Original Shines Brighter in Hyderabad with Grand Opening of Kondapur Store by Payal Rajput
Iconic Jewellery Brand Celebrates Akshaya Tritiya with Third Hyderabad Store, Exclusive Offers, and a Star-Studded Launch
TBZ-The Original, one of India’s most trusted and iconic jewellery brands, has expanded its footprint in Hyderabad with the launch of its third store, now open in Kondapur—one of the city’s fastest-growing IT and residential hubs. This new opening marks another milestone in the brand’s ongoing mission to blend legacy, luxury, and craftsmanship for modern customers.
Strategically timed to coincide with Akshaya Tritiya—an auspicious day for gold purchases in India—the launch is poised to attract a wide base of jewellery enthusiasts seeking quality and elegance. With this expansion, TBZ-The Original strengthens its bond with Hyderabad, offering an elevated shopping experience rooted in tradition and innovation.
| Offer Description | Details |
|---|---|
| Gold Coins Giveaway | 100 gold coins for the first 100 customers |
| Discount on Gold Jewellery Making Charges | 50% off |
| Diamond Jewellery Offer | No making charges |
| Gold Rate Protection | Flexible gold rate protection |
| Additional Discount on Gold | ₹110 off per gram |
The store was inaugurated by acclaimed actress Payal Rajput, who dazzled in a signature TBZ ensemble. Praising the collection, she shared, “It’s always a pleasure to associate with TBZ-The Original. The designs, the craftsmanship, and the value they offer make it my first choice for jewellery. I’m thrilled to be part of this special occasion.”
Mr. Shrikant Zaveri, Chairman and Managing Director of TBZ-The Original, commented on the expansion:
“Hyderabad has always welcomed us with open arms. Opening our third store here reflects the deep trust our customers place in us. With every store, we aim to deliver an experience that is transparent, memorable, and rooted in the values of TBZ—offering jewellery at the Right Choice, Right Price.”
The Kondapur store is a visual and cultural treat for jewellery lovers, offering everything from intricately designed antique and temple jewellery to contemporary diamond pieces. Customers can also explore TBZ-The Original’s exclusive Bridal Collection, which seamlessly fuses Indian heritage with modern aesthetics—featuring engagement rings, bangles, necklaces, and more, all BIS Hallmarked for purity and authenticity.
Founded in 1864 in Mumbai’s historic Zaveri Bazar, TBZ-The Original has grown into a national powerhouse with 34 stores across 27 cities. The brand continues to set benchmarks in quality, design, and customer satisfaction, making every jewellery purchase a timeless experience.
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
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