GlamBuzz
PNGS Unveils ‘Festival of Golden Movements’ Campaign to Celebrate Akshaya Tritiya
Legacy Jeweller Marks the Season with an Emotion-Driven Campaign Featuring Mithila Palkar, Honouring Gold’s Role in Memory, Milestones, and Modern Aspirations

P N Gadgil & Sons (PNGS), one of India’s most celebrated legacy jewellery brands, has launched its new campaign for Akshaya Tritiya—Festival of Golden Movements. Rooted in emotion and tradition, the campaign highlights gold as more than a purchase—it’s a timeless expression of love, pride, and cherished memories.
Featuring brand ambassador Mithila Palkar, the film captures gold’s role in life’s most intimate moments—from a bride’s first heirloom to generational gifts passed down with reverence. With a heartfelt narrative and the tagline “You shine brighter when you’re wrapped in gold,” the campaign reminds viewers that while trends may change, gold remains eternal.

“Gold is never just a transaction, but a turning point,” said Aditya Modak of PNGS. “Every piece of jewellery marks an unforgettable moment. This campaign is about capturing those fleeting seconds that stay with us forever—through gold.”
The initiative comes at a time of robust growth for PNGS. Despite a sharp 25–30% rise in gold prices over the past year, the brand has continued to thrive by balancing legacy with innovation. While demand for traditional, statement pieces like mangalsutras, temple jewellery, and bangles remains strong, PNGS is also seeing rising interest in lightweight, aspirational designs among younger consumers.
This dual-track strategy—serving both heritage and modern tastes—has helped PNGS stay relevant and resilient. With nearly 33 Experience-Oriented Boutiques (EOBs) across India, a strong hybrid retail model, and a growing digital-first presence via WhatsApp engagement, video catalogues, and personalised gifting, the brand is scaling smartly. PNGS aims to expand its footprint further into North and South India, targeting 50+ stores by 2030.
As Akshaya Tritiya ushers in prosperity and new beginnings, the Festival of Golden Movements campaign stands as a tribute to gold’s enduring legacy—and PNGS’ journey of storytelling through jewellery that lasts a lifetime. Link to the campaign: https://www.youtube.com/watch?v=vQmpWhVtN3A

GlamBuzz
Gokulam Signature Jewels Debuts in Hyderabad with Glamorous Launch at KPHB
Actress Kajal Aggarwal Inaugurates Silver & Diamond Jewellery Store Opposite Forum Mall on May 4th

Silver shimmered and elegance echoed through the heart of Kukatpally as Gokulam Signature Jewels, a revered name from Tenali, celebrated the grand opening of its newest showroom at KPHB, opposite Forum Mall. The star-studded launch was graced by popular actress Kajal Aggarwal, who unveiled the store and welcomed Hyderabad into a world of refined silver artistry and ethical luxury.
Promoted by Mr. Pothuri Subba Rao garu, Ms. Pothuri Lalitha Kumari, and Mr. Babu Rao garu, this new venture brings decades of design excellence and brand legacy to a cosmopolitan audience. Ms. Lalitha Kumari, who also serves as Group Director of the Tenali Double Horse Group, brings her strategic vision to expand the brand’s footprint across urban India.
Rooted in the joyful essence of “Gokulam”—the divine abode of Lord Krishna—the brand blends tradition with trend, offering jewellery that reflects celebration, beauty, and grace. Known for transforming silver into aspirational art, Gokulam Signature Jewels continues to redefine affordable luxury with meticulous craftsmanship and contemporary aesthetics.
A standout attraction at the new store is NEELA, an exclusive line of lab-grown diamond jewellery. Fusing environmental responsibility with timeless allure, NEELA offers ethically sourced diamonds that are both dazzling and accessible—ensuring every woman can find her perfect sparkle.
Adding to the excitement, the brand’s recent collaboration with international cricket icon David Warner was highlighted, marking a bold step in expanding Gokulam’s global appeal.
With this successful Hyderabad debut, Gokulam Signature Jewels is poised to expand its radiance to new markets—spreading joy, elegance, and confidence, one design at a time.
GlamBuzz
South India’s Legacy Jewellery Brand AVR Swarna Mahal Jewellers Welcomes Actor Aravind Swamy as a Brand Ambassador

AVR Swarna Mahal Jewellers, one of South India’s most revered and time-honoured jewellery brands with a legacy spanning over 96 years, proudly announces acclaimed actor Aravind Swamy as the group’s official brand ambassador.
Renowned for his sophistication, enduring appeal, and deep-rooted connection with audiences across generations, Aravind Swamy mirrors the very ethos of AVR Swarna Mahal—where tradition meets timeless elegance. His association heralds a new chapter for the brand, focused on strengthening its bond with discerning customers across Tamil Nadu, Karnataka, and beyond.
The group’s distinguished leadership announced: Mr A.B.S. Sanjjay (Managing Director), Mrs S. Saumyha (Joint Managing Director), Mr. A.V.R. Siddhanth (Director), and A.V.R.Shree Smaran (Director). Together, they expressed their enthusiasm about this collaboration.

“Mr Aravind Swamy is synonymous with grace, class, and authenticity,” said Mr A.B.S. Sanjjay, Managing Director of AVR Swarna Mahal Group. “As we prepare to enter our centennial decade, his presence brings renewed inspiration and charm to our brand journey.”
Mrs S.Saumyha (Joint Managing Director) added, “For a brand deeply rooted in family values and tradition, Aravind Swamy’s persona beautifully aligns with our legacy of emotional storytelling through jewellery.”


Mr. A.V.R. Siddhanth, Director, stated, “This partnership is more than a celebrity association—it is a celebration of legacy. Aravind Swamy’s enduring resonance with audiences complements our mission to make heritage relevant to the modern customer.”
Mr. A.V.R. Shree Smaran, Director, shared, “We’re entering an exciting new phase of customer engagement and retail transformation. Having Mr. Aravind Swamy as our brand face will help elevate in-store experiences and deepen the trust our customers place in us.”


Aravind Swamy also expressed his delight: “I am honoured to represent AVR Swarna Mahal Jewellers. This is a brand I’ve admired for its heritage, trust, and ability to evolve while staying true to its roots. I look forward to being part of their story and connecting with the generations that cherish their jewellery.”
GlamBuzz
#WavesSummit2025 – Buzz. Celebs & Styles

World Audio Visual & Entertainment Summit (WAVES) held in Mumbai from May 1, 2025 to May 4, 2025 aimed to boost India’s media and entertainment industry with participation from stakeholders across the globe. The Waves Summit 2025 is the talk of the town, and for all the right reasons. WAVES 2025 wasn’t just a stage for ideas, but also turned into a runway of on-point style moments! From head-turning glamour to edgy ensembles, the WAVES Summit celeb looks brought star power and fashion-forward flair to the spotlight. This year’s event was a showcase of bold statements, designer attires, elegant silhouettes, and trendsetting vibes as celebrity fashion at WAVES Summit took centre stage. If you love keeping a tab on the sophistication of celeb style and the sheer surprise of breath-taking style statements, get ready to dive into the most iconic WAVES Summit red carpet looks. Let’s decode the best of celebrity glam, after all, any big event would be incomplete without some mandatory fashion analysis and gossip!
Here’s a more detailed look at some of the jewelry seen & worn by Celebs at the WAVES Summit:
Alia Bhatt

- Look: Traditional Maharashtrian Paithani saree.
- Jewelry: Diamond stud earrings, a long diamond necklace, and a statement diamond pendant.
- Designer: Anamika Khanna
- Note: Alia’s ensemble celebrated traditional elegance with a modern twist
Deepika Padukone

- Look: Ivory-toned ensemble
- Jewelry: Diamond earrings.
- Designer: Chopard
- Note: Deepika’s minimalist approach highlighted her sophisticated style.
Kareena Kapoor Khan

- Look: Niche. Regal. Class-apart Nostalgic.
- Jewelry: anayamfinejewels
- Note: Kareena Kapoor’s classic saree look at WAVES 2025 evoked nostalgia. … WAVES 2025 is a first-of-its-kind summit in India.
Shraddha Kapoor

- Look: Boho-chic ensemble.
- Jewelry: Gold-toned necklace.
- Note: Shraddha’s outfit offered a refreshing contrast with its laid-back charm & jewellery by Palmonas a demi-fine jewellery brand that she has co-founded.
Karan Johar

- Look: Indo-western bandhgala kurta with matching bottoms
- Jewelry:- Ganesh Brooch manishmalhotrajewellery
Ring :– Tyaanijewellery - Note: Karan’s chunky ring features a huge red gemstone in a rectangular shape and natural diamonds around the edges. Crafted in 18kt gold, it sells for ₹294,800 on the label’s website.
Bhumi Pednekar

- Look: Classic. Simple. Elegant.
- Jewelry: Earrings: shriparamanijewels
Bangle: amarisjewelsofficial - Designer Sari: ekayabanaras
- Note: Bhumi’s look is a simple, class apart look that not just suited the occasion but also showed the wonderful version of her fashion sense at the event.
Shreya Ghoshal

- Look: Indian Embroidered Saree
- Jewelry: Earrings – roopavohrafinejewellery
Rings: Dazzlebysonia and Miranabymegha
Bracelets: Arka Jewellery - Designer Sari: Abu Jani & Sandeep Khosla
From the iconic Khans of Bollywood—Shah Rukh Khan, Aamir Khan, and Saif Ali Khan—to legendary stars like Anupam Kher, Hema Malini, and Rajinikanth, Jackie Shroff, Anil Kapoor, Nimrit Kaur, the WAVES Summit 2025 was a dazzling celebration of star power and style. The red carpet shimmered with the presence of A-list celebrities, including power couple Shahid Kapoor and Mira Rajput, along with Nushrratt Bharuccha, Kartik Aaryan, Manushi Chhillar, Rashii Khanna, and Akshay Kumar. Musical maestros like Shreya Ghoshal and Sonu Nigam added further charm to the event. The summit was a grand confluence of influencers, politicians, and eminent personalities from various spheres, making this debut edition a truly spectacular affair.
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