GlamBuzz
Taapsee Pannu & Sania Mirza Unveil Aukera’s Signature Collection: Echoes of Choice
The exclusive launch event at President, IHCL SeleQtions Mumbai marks the debut of Aukera’s empowering “Echoes of Choice” collection, celebrating women’s strength, individuality, and fearless decisions.
Aukera, India’s leading lab-grown diamond jewellery brand, unveiled its highly anticipated Echoes of Choice Signature Collection at an exclusive press event held at President, IHCL SeleQtions Mumbai today. This collection is part of Aukera’s My Choice My Voice campaign, which inspires and empowers women to own their decisions and stand by their beliefs. The powerful slogan, “My Choice. My Voice,” calls on women everywhere to redefine empowerment.
The launch event was graced by actress Taapsee Pannu and tennis icon Sania Mirza, the faces of Aukera’s campaign.
The Echoes of Choice collection draws inspiration from the idea that a single choice, much like a sound wave, reverberates, creating a lasting impact. The collection transforms the power of choice into exquisite jewellery, featuring rings, hoops, bracelets, and pendants crafted in 18K gold. It also debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman. Each piece is designed to mirror the peaks of a sound wave, symbolizing strength, courage, and the ripple effect of the fearless choices women make.
Lisa Mukhedkar, Founder & CEO of Aukera, emphasized that the brand is not just a jewellery line but a movement for freedom and self-expression. “Echoes of Choice is a collective campaign that empowers women to make choices and reject compromises. We’ve tried to recreate women’s qualities of individuality and purpose through the aesthetics of this collection. Sania Mirza and Taapsee Pannu are trailblazers who have made bold choices in both their personal and professional lives, reflecting our brand’s core values. We trust women will enjoy this collection as much as we enjoyed creating it.”
Tennis icon Sania Mirza passionately affirmed, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”
Filmfare Award Winner, Actor Taapsee Pannu proudly shared, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality.”
The Echoes of Choice campaign has been sparking nationwide conversations through curated storytelling, exclusive appearances, and digital engagement. Backed by a combination of print, digital, radio, in-store, and outdoor promotions, the campaign amplifies the voices of women who dare to make bold choices. The collection has already created waves with women across the country echoing My Choice, My Voice, Aukera.
GlamBuzz
Limelight Diamonds Expands Its Sparkle in Gandhidham with Actor Malhar Thakar
India’s leading lab grown diamond jewellery brand strengthens its presence in the state with the launch of its 6th store
Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has unveiled its first store in Gandhidham, marking another milestone in its Gujarat expansion, bringing the state-wide total to six stores. The grand launch celebration was led by Gujarati cinema’s heartthrob, Malhar Thakar in the presence of Karam Chawla, Director, Limelight Diamonds; Dhavan Kodrani, Regional Partner; and the Limelight leadership team.
The new store brings Limelight’s signature blend of innovation, craftsmanship, and conscious luxury to Gandhidham’s discerning jewellery lovers. Designed with modern minimalism, the store interiors exude elegance and warmth, offering customers an immersive space to explore fine jewellery that reflects both beauty and responsibility.
The Gandhidham store showcases Limelight’s celebrated range of lab grown diamond jewellery, from statement solitaires and elegant necklaces to everyday wear pieces like rings, bracelets, and earrings, all crafted using pure CVD lab grown diamonds known for their brilliance and sustainability.
To celebrate the launch, Limelight has announced a special offer: 15% off on diamond value and 15% off on Making charges and a FREE gold coin on purchases above 1 lakh.
Admiring the Brand’s collection, Actor Malhar Thakar said, “I’ve always believed in meaningful style, and Limelight’s lab grown diamonds deliver that beautifully. These are 100% real and pure as well as stunning, smart, and proudly made in India. What excites me most is that the brand is also innovating for men, with elegant, bold designs that are wearable, timeless, and conscious. I’m proud to be a part of this movement towards luxury that makes a difference.”
“The launch of our Gandhidham store is another step towards redefining how India experiences fine jewellery,” said Pooja Madhavan, Founder & MD, Limelight Diamonds. “This launch reflects our vision of making sustainable fine jewellery part of every modern woman’s lifestyle. With every new store, we’re not just expanding our reach, we’re deepening our commitment to make sustainable, high-quality diamond jewellery accessible to more customers across India.”
“Gujarat has emerged as one of the most promising markets for lab grown diamonds, with customers showing a deep appreciation for innovation and responsible luxury,” said Karam Chawla, Director, Limelight Lab Grown Diamonds. “With the launch of our Gandhidham store, our sixthin the state, we’re further strengthening our foothold in this key region. The growing demand here continues to inspire us to expand our presence across Gujarat, bringing Limelight’s modern fine jewellery experience to more cities in the coming months.”
With this launch, Limelight Diamonds further expands its footprint in Gujarat, now present across Ahmedabad, Rajkot, Vadodara, and Gandhidham, reinforcing its position as the state’s leading lab grown diamond jewellery brand. Nationally, Limelight continues its strong growth trajectory with over 50 exclusive stores and 40+ shop-in-shops across 45+ cities, including Mumbai, Delhi, Jaipur, Hyderabad, Bengaluru, Chennai, and more.
Customers in Gandhidham can now discover Limelight’s world of sustainable luxury at the new store and experience jewellery that combines timeless elegance, modern craftsmanship, and conscious choices.
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