GlamBuzz
Taapsee Pannu & Sania Mirza Unveil Aukera’s Signature Collection: Echoes of Choice
The exclusive launch event at President, IHCL SeleQtions Mumbai marks the debut of Aukera’s empowering “Echoes of Choice” collection, celebrating women’s strength, individuality, and fearless decisions.
Aukera, India’s leading lab-grown diamond jewellery brand, unveiled its highly anticipated Echoes of Choice Signature Collection at an exclusive press event held at President, IHCL SeleQtions Mumbai today. This collection is part of Aukera’s My Choice My Voice campaign, which inspires and empowers women to own their decisions and stand by their beliefs. The powerful slogan, “My Choice. My Voice,” calls on women everywhere to redefine empowerment.
The launch event was graced by actress Taapsee Pannu and tennis icon Sania Mirza, the faces of Aukera’s campaign.
The Echoes of Choice collection draws inspiration from the idea that a single choice, much like a sound wave, reverberates, creating a lasting impact. The collection transforms the power of choice into exquisite jewellery, featuring rings, hoops, bracelets, and pendants crafted in 18K gold. It also debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman. Each piece is designed to mirror the peaks of a sound wave, symbolizing strength, courage, and the ripple effect of the fearless choices women make.
Lisa Mukhedkar, Founder & CEO of Aukera, emphasized that the brand is not just a jewellery line but a movement for freedom and self-expression. “Echoes of Choice is a collective campaign that empowers women to make choices and reject compromises. We’ve tried to recreate women’s qualities of individuality and purpose through the aesthetics of this collection. Sania Mirza and Taapsee Pannu are trailblazers who have made bold choices in both their personal and professional lives, reflecting our brand’s core values. We trust women will enjoy this collection as much as we enjoyed creating it.”
Tennis icon Sania Mirza passionately affirmed, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”
Filmfare Award Winner, Actor Taapsee Pannu proudly shared, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality.”
The Echoes of Choice campaign has been sparking nationwide conversations through curated storytelling, exclusive appearances, and digital engagement. Backed by a combination of print, digital, radio, in-store, and outdoor promotions, the campaign amplifies the voices of women who dare to make bold choices. The collection has already created waves with women across the country echoing My Choice, My Voice, Aukera.
Gauri Khan elevated wedding glamour in Zoya’s jewellery, a maison she shares a long friendship. She paired the jewels with a powder blue Anamika Khanna anarkali. Spotted at Revati Sule’s wedding celebrations, Gauri Khan looked effortless and luminous.
Poise Deep Topaz Necklace:
Bold in presence yet restrained in expression, the Poise deep topaz necklace explores the harmony between strength and softness, light and form. At its centre, a 8 carat Serene -cut London Blue Topaz captures light with remarkable depth, revealing new dimensions of blue with every movement. Radiating outward, over 300 diamonds create a sculptural rhythm of brilliance as sculptural forms of 18k gold meets symmetry.
Other jewellery:
Gauri paired it with matching earrings and Zoya’s Serene Blue Bangle featuring a soft twist shaped by ease, in 18K gold, London blue topaz and diamonds rest along its curves, catching light in passing, fluid and quietly expressive. On her fingers she wore, Zoya’s Solace ring featuring flowing lines in 18K gold, finished with London blue topaz and the Sunkissed Wonders Ring, a dainty 18K finger ring is lined with brilliant cut round diamonds and a central morganite.
About the gemstone:
Soft and expressive, Deep Blue Topaz evokes the ocean’s infinite depths and a clarity that feels timeless. A symbol of harmony and serenity, it reflects her inner peace. Zoya’s collection, Emergence.
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