New Premises
Anita Dongre Expands Her Global Legacy with a Landmark Store Opening in Beverly Hills, Los Angeles
The celebrated designer brings the essence of Indian craftsmanship and mindful luxury to Beverly Hills with her first flagship store in Los Angeles, marking a new milestone in global fashion representation.
Celebrated Indian fashion designer Anita Dongre takes another bold step in her global journey with the opening of her 3000 sq. ft. flagship store in Beverly Hills, Los Angeles. With this launch, Dongre becomes the first Indian designer to open a flagship in Beverly Hills, marking her fourth international store after New York City and The Dubai Mall, a true testament to her vision of taking India to the world.
Located at the iconic Wilshire Boulevard, Beverly Hills, the new space brings Anita Dongre’s philosophy of mindful luxury to one of the world’s most coveted fashion destinations. It offers a curated selection of handcrafted couture, ready-to-wear, and accessories that celebrate the soul of Indian craftsmanship through a contemporary global lens.
The launch was co-hosted by Mindy Kaling and Poorna Jagannathan, bringing together leading voices of South Asian representation in Hollywood and global fashion, among them Jay Shetty, Radhika Shetty, Anjula Acharia, Payal Kadakia, Francia Raisa, Ramona Young, Lee Rodriguez, Deepica Mutyala, Amrit Kaur, Ami Desai, Nidhi Sunil and Richa Moorjani, all coming together to celebrate the designer’s distinctive blend of luxury, culture and artistry.
Inside, the store reimagines modern-day Rajasthan, a sanctuary of serenity that pays homage to Indian artistry. Every element, from hand-painted Pichhwai walls depicting flora and fauna, to embroidered cushions, bespoke wallpaper, and custom furnishings, has beenhandcrafted by artisans across India. Together, they create an immersive experience that bridges India’s craft heritage with modern design sensibilities.
At its heart stands a breathtaking installation of an elephant matriarch and calf from The Great Elephant Migration, a global art movement supporting sustainability and indigenous craftsmanship. The sculptures, crafted by Indian artisan communities using invasive lantana weeds, serve as a powerful symbol of conservation, compassion, and conscious luxury.
Speaking on this milestone, Anita Dongre shared, “Every creation we make is touched by the hands of skilled women artisans whose stories and traditions inspire our work. Bringing their artistry to Beverly Hills is not only about fashion, it’s about giving India’s craftspeople the global platform they so deeply deserve.”
Rooted in Rajasthan, Dongre has consistently worked toward preserving India’s handloom and embroidery traditions while creating sustainable livelihoods for thousands of craftspeople. With this Beverly Hills opening, she continues her mission of representing India’s design identity on the global stage, one that stands for authenticity, artistry, and purpose.
House of Anita Dongre now has a presence across India, New York City, Dubai, and Los Angeles, redefining modern Indian luxury and further establishing the designer as one of the country’s most influential creative voices internationally.
New Premises
PMJ Jewels Opens Landmark Store in Anakapalle
The new showroom, inaugurated by Shri Ramkey, showcases over 20,000 handcrafted designs and hosts a special 10-day exhibition.
PMJ Jewels strengthened its retail presence in South India with the launch of a new showroom in Anakapalle, Andhra Pradesh, on December 1, 2025. Located beside DCB Bank on the Main Road, the store reinforces the brand’s ongoing expansion across the region.
The showroom was inaugurated by Chief Guest Shri Ramkey, son-in-law of Shri Konathala Ramakrishna, MLA of the Anakapalle Constituency. Speaking at the opening, he noted that the new outlet would enhance customer access to trusted craftsmanship and further elevate Anakapalle’s jewellery retail landscape.
With a heritage spanning 60 years, PMJ Jewels announced that the new store features over 20,000 handcrafted designs, including bridal sets, groom collections, half-saree jewellery, gifting lines, occasion wear, lightweight pieces, celebration rings, mangalsutras and the signature PMJ Jewels Superstar bracelet.
As part of the launch celebrations, the brand is hosting a 10-day jewellery exhibition at the showroom. The event showcases rare creations, limited-edition bridal collections and regionally inspired designs crafted to reflect South India’s diverse traditions.
State Head Hyder Ali highlighted that the Anakapalle store aims to build enduring customer relationships, while Cluster Head Anand Jilagam added that the expansion aligns with PMJ Jewels’ commitment to craftsmanship, quality and customer service.
The company also reiterated its focus on transparency, noting that all stores are equipped with Diamond Testing Machines (DTMs). All jewellery continues to be crafted in-house by skilled karigars, maintaining the brand’s long-standing emphasis on handcrafted excellence.
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