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ORRA Fine Jewellery Celebrates Women’s Day with Interactive Digital Campaign

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The #CelebratingTheCelebrators initiative engages communities and brands, highlighting those who empower and uplift women, with exciting contests and meaningful interactions.

ORRA Fine Jewellery marked International Women’s Day with a creative digital campaign designed to honor individuals, communities, and brands dedicated to the empowerment and success of women. The initiative, titled #CelebratingTheCelebrators, aimed to spotlight those who inspire and uplift women in their everyday lives.

As part of the campaign, ORRA engaged with Women’s Day activities from various brands by leaving encouraging comments on their social media posts. This interactive approach was further amplified through a Treasure Hunt Contest, where participants were invited to find ORRA’s comments across different platforms. Clues were shared through Instagram Stories, and those who successfully discovered and documented the comments were eligible for exciting prizes.

The initiative garnered strong participation, with individuals eager to join in the Women’s Day celebrations in a fun and engaging manner. Contest winners received exclusive hampers and a diamond pendant, symbolizing resilience and brilliance.

This digital initiative complements ORRA’s in-store engagement activities, which focus on creating meaningful experiences for customers. Through fostering community interaction and appreciation, ORRA aims to extend its impact beyond jewellery, encouraging connections and shared celebrations of empowerment.

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National News

GIVA to raise Rs 450 cr in Series C round led by Creaegis

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Omnichannel jewellery startup Giva is gearing up to raise ₹450 crore (approximately $53 million) in its latest Series C funding round. The round is led by Creaegis Capital, with participation from prominent investors including Premji Invest, Epiq Capital, Edelweiss Discovery Fund, and Usha Dalmia Trust.

The funds raised will primarily be used to support Giva’s operational needs, such as: Expanding hiring-Marketing campaigns-General corporate expenses-Other business plan initiatives.

In addition to equity funding, Giva secured ₹30 crore in debt financing from Alteria Capital, as revealed in a separate filing. The company has also expanded its Employee Stock Option Plan (ESOP) by adding 15,853 equity shares worth ₹41 crore, increasing the total ESOP pool value to ₹203 crore ($24 million).

As per Entrackr, the valuation of Giva stood at ~₹3,950 crore ($465 million), reflecting a doubling in value from its previous funding round of ₹255 crore.

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GJEPC to Attend Angola Ministerial Summit on Natural Diamond Promotion

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GJEPC announced its active participation in the upcoming Ministerial Summit on Natural Diamond Promotion to be held on 18 June in Luanda, Angola. Representing India at the summit will be Mr. Shaunak Parikh, Vice Chairman, GJEPC and Mr. Sabyasachi Ray, Executive Director, GJEPC.

This high-level gathering will include participation from global industry leaders representing the global natural diamond value chain including mining major De Beers. The initiative seeks to engage a new generation of consumers by reinforcing the ethical sourcing, natural origin, and socio-economic contributions of diamonds to producing nations and communities.

The summit is organised by Angola’s Ministry of Mineral Resources, Petroleum and Gas (MIREMPET), and will host ministers from Botswana, South Africa, Namibia, Lesotho, Sierra Leone, and the Democratic Republic of Congo (DRC), along with industry bodies like GJEPC, DMCC, AWDC and other international associations.

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ISGJ Unveils its Refreshed Identity, Launches New Logo

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The International School of Gems & Jewellery (ISGJ), India’s premier institute dedicated to gems, jewellery and allied business education, proudly unveils its refreshed identity through the launch of a new logo. This bold rebranding marks a significant milestone in ISGJ’s journey as it continues to redefine the future of jewellery education in India and beyond.

Founded with the vision to empower the next generation of jewellery designers, gemologists, and business professionals, ISGJ has built a reputation for excellence in education, industry-relevant training, and innovation. Over the years, it has nurtured talent that now shines across global jewellery markets.

The new ISGJ logo, a regal red and gold shield bearing a geometrically crafted gem at its heart, represents the institution’s commitment to brilliance, tradition, and forward-thinking. The laurel wreath surrounding the emblem evokes honour, prestige and achievement, values that remain at the core of ISGJ’s mission.

“This rebranding is not just about a visual shift; it represents a deeper evolution of ISGJ’s identity.” says Mr. Kalpesh Desai, Founder & Chairman, International School of Gems & Jewellery. “We are blending tradition with innovation, staying rooted in the artistry of the past while embracing the tools, technologies and perspectives of tomorrow.”

With this rebranding, ISGJ is excited to announce:

  • New-Age Programs: Alongside its existing industry-acclaimed courses in jewellery design, gemmology, and business management, ISGJ will introduce new programs focusing on digital jewellery design, luxury branding, jewellery retail technology and international trade practices.
  • Global Industry Integration: Expanded collaborations with global jewellery houses, exhibitions, internships and virtual learning platforms.
  • Revamped Learning Environment: A revitalized campus experience enhanced virtual labs and one-on-one mentoring from industry leaders.
  • Job & Career Centre Expansion: Greater emphasis on career placements and global job opportunities through ISGJ’s dedicated career cell.

The launch of the new logo and rebranding reflects ISGJ’s renewed promise to foster innovation, excellence and a global perspective in every aspiring jewellery professional.

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