BrandBuzz
Sri Jagdamba Pearls Unveils ‘Aurah’—Its First Lab-Grown Diamond Collection
Heritage brand embraces sustainable luxury with a modern jewellery line aimed at eco-conscious consumers
Sri Jagdamba Pearls, a heritage brand with roots dating back to the Nizam era, has made its entry into the lab-grown diamond segment with the launch of Aurah, a new collection designed for today’s environmentally conscious and style-savvy buyers.
Established in 1975 with its first store on Hyderabad’s MG Road, the brand is known for blending tradition with innovation. The Aurah line continues this legacy by offering elegant, sustainable, and affordable jewellery, without sacrificing the timeless charm that defines Sri Jagdamba Pearls.
Lab-grown diamonds have been steadily transforming the global jewellery industry, and India’s market alone is expected to surpass ₹10,000 crore by 2033. With this launch, Sri Jagdamba Pearls seeks to tap into the rising demand for ethical and responsible luxury.
“The launch of Aurah marks a new chapter for us, bringing together sustainability, beauty, and affordability for today’s discerning customers,” the company said in an official statement.
BrandBuzz
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
In a landmark decision that will significantly ease compliance for thousands of jewellery businesses across India, the Ministry of Corporate Affairs (MCA) has revised the definition of “Small Company” under the Companies Act, 2013, effective 1st December 2025.GJC published and sent out this important update to the jewellery trade.
New Eligibility Criteria (both conditions to be satisfied):
- Paid-up Share Capital : ≤ Rs.10 Crore (earlier Rs.4 Crore)
- Annual Turnover : ≤ Rs.100 Crore (earlier Rs.40 Crore) (as per the latest audited financial statements)
Any company exceeding even one of the above limits will cease to be a Small Company.
Key Benefits for Jewellers (Private Limited & Family-Owned Firms):
- Only 2 Board Meetings required in a year
- Exemption from mandatory Internal Audit in most cases
- Substantially lower penalties for defaults
- Simplified Annual Return via Form MGT-7A
- No need to prepare Cash Flow Statement in financials
- Exemption from mandatory Auditor Rotation – continue with existing trusted auditors
- Reduced overall compliance cost and administrative burden
GJC advised jewellery firms to immediately review their Paid-up Capital and Turnover for FY 2024-25 to confirm eligibility and start availing the relaxations from the current financial year itself.
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BrandBuzz2 days agoMCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.