BrandBuzz
Sri Jagdamba Pearls Unveils ‘Aurah’—Its First Lab-Grown Diamond Collection
Heritage brand embraces sustainable luxury with a modern jewellery line aimed at eco-conscious consumers
Sri Jagdamba Pearls, a heritage brand with roots dating back to the Nizam era, has made its entry into the lab-grown diamond segment with the launch of Aurah, a new collection designed for today’s environmentally conscious and style-savvy buyers.
Established in 1975 with its first store on Hyderabad’s MG Road, the brand is known for blending tradition with innovation. The Aurah line continues this legacy by offering elegant, sustainable, and affordable jewellery, without sacrificing the timeless charm that defines Sri Jagdamba Pearls.
Lab-grown diamonds have been steadily transforming the global jewellery industry, and India’s market alone is expected to surpass ₹10,000 crore by 2033. With this launch, Sri Jagdamba Pearls seeks to tap into the rising demand for ethical and responsible luxury.
“The launch of Aurah marks a new chapter for us, bringing together sustainability, beauty, and affordability for today’s discerning customers,” the company said in an official statement.
BrandBuzz
Enchanté by Zen Diamond: A Celebration of Modern Radiance
Zen Diamond unveils a diamond-led collection blending bold craftsmanship, everyday elegance and red-carpet allure
Jewellery has the ability to define presence—transitioning effortlessly from the boardroom to evening soirées while making a statement that feels instinctive and refined. Enchanté, meaning delightedin French, embodies this philosophy through a curated collection of modern, diamond-led designs created for today’s multifaceted lifestyle.
Designed for those who appreciate elegance with distinction, the collection brings together meticulous craftsmanship and confident forms. Featuring statement rings and bracelets, Enchanté moves seamlessly between professional settings and celebratory occasions. Sophisticated yet expressive, it represents Zen Diamond’s vision of bold diamond artistry crafted for everyday sophistication.
1. Enchanté Serpent’s Gaze Bracelet
This striking serpent-shaped bangle bracelet is fully pavé-set with brilliant-cut diamonds. The intricate design culminates in a sculpted snake’s head, accented with mesmerizing natural green gemstones set in place for the eyes. A bold statement piece, it is perfectly suited for gala dinners, cocktail parties, and sophisticated evening occasions.
2. Enchanté Celestial Burst Earrings
A radiant pair that creates an eye-catching, star like sparkle with every turn, perfect for weddings, receptions, gala nights, and any celebration where you want a bold, luminous statement. This striking set also took centre stage when Jennifer Lopez wore it for her announcement as the Global Ambassador of Zen Diamond, reinforcing its unmistakable glamour and red-carpet appeal.
3. Enchanté Serpent Luxe Ring
Bold and captivating, this ring embodies power and allure with a dazzling touch of sophistication, accented with striking green gemstones set as eyes. Perfect for evening galas, cocktail parties, or moments when you want to make an unforgettable statement.
4. Enchanté Serpentine Dazzle Pendant
The Enchanté Collection reflects refined elegance and enduring allure, designed for life’s most meaningful occasions. Featuring fluid silhouettes that rest gracefully along the neckline, each piece is crafted to shimmer under evening lights and elevate moments of celebration. Perfect for weddings, gala dinners, cocktail soirées, or any occasion that calls for a lasting impression, the collection turns every appearance into an expression of timeless sophistication.
5. Enchanté Spiral Sparkle Cuff Bracelet
This statement cuff showcases a striking four-tier spiral design, meticulously set with rows of radiant round-cut diamonds and highlighted by pointed pear-shaped diamonds. Defined by exceptional white diamond brilliance, it is a dramatic, show-stopping piece—perfect for gala evenings and high-fashion occasions.
Source: Zen Diamond
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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